Brand Building

Gifting industry can capitalize on the retailers’ relationship-building thrust

Retailers cutting across product categories are eager to offer a more enriching and holistic shopping experience for their consumers to build a rapport win their loyalty. The idea is not sell the products but provide a visitor-friendly setting that people are more comfortable so that they don’t mind spending some extra time there and end up making purchases, in the process. (more…)

Brand Building

A precursor to India’s premier gifting industry event

A suitable corporate gift that facilitates communication and hastens the process of trust building would be an ideal catalyst for this process. As all of you will readily agree, shopping for corporate gifting is an art. You must know what kind of presents make a particular person happy. In other words, the more a gift is relevant to receiver, the more are chances of it making a lasting impression! (more…)

corporate gift

Marketers focus on rural niches

A few decades ago, many FMCG players made a proverbial discovery of a teeming pot of shining rural gold, now those a notch up the overall consumption ladder like automobiles, and jewelers as well as financial solutions’ service providers are targeting rural niches that have a strong untapped purchasing power. (more…)

Brand Building

Corporate houses turn to incentive programs

A new report underlines how companies are using corporate incentive strategies to motivate people and retain talent so to retain a competitive advantage over their rivals. Such incentive programs were considered a discretionary spend in the past for many corporate entities, particularly owing to adverse economic scenario and budget constraints. However, the situation is changing as more companies are using them to draw new talent and hold on to the existing one. (more…)