Giftex is pleased to unveil extremely powerful and pacifying, vibrant and vivacious Vastu gifts from one of India’s largest house in the ancient Vastu Shastra Consultancy, Dr. Raviraj Vastu Spiritual Services.

Meruprustha:

This galvanizing object means a three dimension form of shreeyantra which is most powerful and effective made from either an alloy of five metals or crystal. It is good for all round success, prosperity - health - harmony as well as physical - mental - spiritual growth

Wish Pyramid:

It’s a specially designed six layer pyramid with small nine pyramid chip and sudarshan plus lotus effect on basal plate. This pyramid is fitted with complete shree yantra on base. Wish pyramid should be placed in safe locker, cash drawer of shop or office drawer. Your wish one at a time written on piece of white paper with red ink is to be placed inside this pyramid. The pyramid energy help to achieve your objectives as well as it will safeguard your valuables.

Vasturaviraj 45 Pyramid Swastik:

In order to activate center region of big projects, industries or plot of land, 45 pyramids are placed underground in the form of Swastik. Pyramid & Swastik together means –‘Two together perform better’.

Lord Kubera statue:

Lord Kubera is known to a wealth-manager of the Gods & Goddesses. It helps in stabilizing and multiplying the wealth as well as controlling outflow of money and reducing unproductive expenses.

Super Energy Set:

This is highly effective as centre plate or controlling unit. In case of vastu with serious vastu defects, it is necessary to use this unit. It is comprised of nine octagonal plates with 5913 pyramids, 81 crystals representing 81 houses and semi precious stones for navgrahas (Nine planets) 81 lotus symbols with 81 swastik copper chips symbols from the bottom.

This is to be placed in centre region under flooring tiles or these nine plates can be spread on master bed under the mattress. This product is highly effective and known for miraculous results. In the bottom centre plate there is provision of special chamber in which a very specific prayer to Lord of Vastu is placed with intentions for total peace and prosperity.

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Giftex 2012 is your chanced to grasp the trend in the domain of gifting. As the event testifies, corporate gifting has been transformed into an art. If a company gifts too little it can be perceived as cheap and if it gives too much it can become a bribe. Gift the wrong thing, and it’s considered bad taste.

A truly thoughtful gift is the one that strikes a chord with the receiver; the one that reflects that you have taken efforts in selecting, packing and presenting it. A gift’s worth cannot be judged by its price tag alone. What indeed makes it valuable is your genuine emotions attached to it. A ubiquitous item can be blended with the tastes and choice of the person you are going to present it. Your thought behind the whole exercise should reflect through your gift to make it a meaningful gesture.

For example, if your friend or colleague is a youthful, upcoming and dynamic executive who loves looking sporty and sleek at work, you can opt to pick ready-to-wear line that will perfectly suit him or her. You may buy a gift that will help one in one’s daily life like contemporary clothing or something like a CD of soothing songs or challenging puzzle game that will help him or her unwind. It will come in handy for the purpose of recreation or relaxation.

Take some effort to find out what your friend or colleague has been keen on buying. This well might be a book title or a favorite music CD, currently lacking from his or her collection. If the person is a ‘do-it-your-self’ type, get a mechanical or electronic utilitarian item.
If you want to shower your friend or a close colleague with something valuable, Giftex 2012 is your opportunity to get all the great ideas to build and strengthen personal and professional bonds.

If ever there is an event to seek exciting corporate gift ideas for your most valued and prestigious customers, business associates and partners, it’s now. It’s Giftex 2012!

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A popular form of a gift card is the one issued by retail establishments. A retailer will give a card instead of a voucher. This type of card is an improved version of a gift voucher, as it allows multiple transactions to be carried out. Landmark, for instance, has similar cards on offer.

On such occasions, shopping reaches its peak across India. A festive season is obviously one for shopping clothes, accessories, furniture, gadgets and much more as there are lots of discounts, cool deals and offers available during this period. Keeping this in mind, gift certificates are ideal for grand festive occasions like Diwali, the festival of lights that brings a large family, a group of friends or even a work unit together. And obviously when a group of people meets at one place during a major festival, there is bound to be some gossip, partying as well as exchange of wishes and gifts…

Gift vouchers are in keeping with the tradition of gifting during a festival as part of the time-tested ritual of wishing each other joy and prosperity as well as exhibiting the spirit of sharing and caring. Every person, who looks to make a gifting gesture, also makes an effort to save money. From this angle as well, a gift voucher is a smart corporate gift option. An individual can present it to family members, friends, colleagues, employees and relatives.

Gift vouchers are widely presented on festive occasions as they entail a lot of benefits. First of all, they would enable the receiver to buy a gift of his or her own choice. Next, they also enable the receiver to save money that would have been spent in buying their choice of gift anyway. On the other hand, gift vouchers allow the giver to save the hassle of customizing a gift. Whichever way you look at it, a gift-voucher is a smart way to gift during a festive occasion. So what are you waiting for?

To sum up, keep in mind the following keys to successful gifting:
1. Define the Purpose of Giveaways

2. Set Your Budget and Quantity

3. Logo or no long and personalization

4. How will you distribute? - In person, mail, trade shows

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A well-executed corporate gifting program serves as a the most effective way of expressing your heartfelt emotions that are pivotal to any business related or organizational activity. Brand building experts have realized the immense value that corporate gifting carries in terms of building a strong brand as well as developing relationships of trust and loyalty amongst the internal and external stakeholders.

Catchy gift ideas remind the customers and business associates of the fact that you are grateful to them for their cooperation and you value their association with your organization. Corporate gifts are also given to both current and potential customers as well as the employees to build lasting and trustworthy relationships.

Generally such gifts are brand promotion tools since they have the company’s name or logo engraved on them in some way or another, so that the recall value is extremely high whenever the gift comes into view. The careful selection of gifts based on who is the potential recipient, is extremely important. It is not only a mere object of appreciation but a part of your company’s identity that will stay with the people for a period of time.

Corporate gifting is actually an old marketing technique which has been found very effective and therefore companies these days are willing to invest in these gifts because the benefits they reap and at the end definitely outweigh the costs involved. The ultimate aim is to achieve higher profits.

In the current business marketing dynamics, the concept has come a long way. Today the corporate gifts are not regarded as mere objects of publicity or ornamental showpieces. There is a lot of thought that goes behind choosing the right kind of gifts for a specific audience, so that a gesture of thankfulness is embedded into it in order to strike a chord with the potential clients or business stakeholders in the future. The relationship formed thereby would take the essence beyond the mere existence of a gift to personal and professional trust and faith.

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One thing that will differentiate a sub-standard vendor from a quality one is the value addition the latter can bring to clients. The process is not just restricted to manufacturing, purchasing, or disturbing the gift. A winning and long-lasting association with the clients is possible only by striking a rapport and understanding their psyche. It requires a great deal of insight and sensitivity on part of the vendors.

An understanding of factors such as budget constraints, timeliness of a gifting plan, correct choice of occasion, relevant theme for gifting is essential. The success of a corporate gifting business is not merely about the “art of selling’. It’s more to do with discovering the ‘joy of gifting’ them. Packaging ideas also matter a great deal (not to forget ‘out of the box’ gifting products!)

A unique selling proposition will help to transform the gift into a motif of relationship-building. This again is never an easy task. First study what a bunch of business players around you are doing and think how you could do it better. Before you push forward with your gifting business plan, be clear about its focus. You then can sell the idea itself.

The logistical issues will then come into play as you will need to explore things such as distribution & partnerships, and work out establishing relationships with a host of corporate gift representatives to market and sell your product portfolio to their corporate clients.

It may not be always easy to approach end-users directly when you are likely to compete with an entity that has almost everything else on its side, including a strong sales relationship with your potential customer-base.  Before you make a move, get some sense of the market dynamics and what exactly you are up against!  This is critical to make foray into the domain of corporate gifting business successful.

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There is a definite link between festive corporate gifting and tangible increase in business. Should this proposition be enough to give you the confidence to make specific RoI (return-on-investment) projections in your marketing plan? Well, several surveys conducted on corporate gift giving indicate that vendors who come up with innovative gifts were twice as likely to enhance their chances of being contacted by customers as those who didn’t have a well-thought gift program.  In this context, here are some key aspects of a festive corporate gift program that are often overlooked:

Understanding the “Occasion” and “Theme”

Creative ideas are desirable when it comes to the “theme” and the “occasion” of gifting to clients, employees and trade partners. It becomes imperative for the vendor to develop innovative themes and packaging ideas that not only suit to the occasion but also encapsulate the corporate identity.

Based on a peculiar scenario, a manufacturer/vendor automatically makes some assumptions like:
a. The gift cannot be perhaps too expensive if the recipients are large in number.

b. The target audience has focused domain knowledge; therefore give something that would help the receiver in his or her work.

c. It has to be something really meaningful as stakeholders are evangelists of the firm in question.
To put a logo or not?

Many businesses prefer customized gifts, which carry a logo, hoping to create a lasting impression in the minds of recipients. When the item is a utility one likely to be used on day-to-day basis like a calendar, or coffee mug, there is a tackiness quotient to consider. The customized items with a logo may make great trade show premiums or perfect leave-behinds, but they could never be considered deeply heartfelt gifts. It makes sense to indulge in blatant self-promotion.

Make it a ‘personalized’ present

One simple thing you can do is composing a nice personalized, ideally handwritten note or card. It will create an impression that it’s personal gift, and not a generic one! This gesture can be as meaningful as the gorgeous gift itself, since it conveys to the recipient your genuine, non-business-like intentions and also the sincerity of your gift giving act.

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While talking about corporate gifting, it is vital to understand the whole process from the perspective of a vendor. It becomes inevitable for a vendor to understand the dynamics of corporate gifting, its main objective, the diverse organizational cultures and also the psyche of target audience during the gifting process.

• Breaking into the competitive corporate gift industry is easier said than done! It is all about conceiving innovative and creative ideas to win over prospective clients. No doubt, corporate gifting is a highly competitive and crowded field.
• A start-up business might have a range of generic products to be given as a corporate gift. But it should ideally be built around a unique proposition. End-users should be able to recognize and identify with your core product range. It will act as your USP.
• From a vendor’s perspective, it is critical to grasp the basics of corporate gift industry. It may seem easy. But the task process demands immense business acumen. Cultural aspects also matter when suggesting an apt corporate gift idea.
• In a vast country like India, where different festivals and occasions are celebrated with great fervor, gifting plans need to be ever-evolving and all-encompassing. They need to match the joy and spirit of important regional festivals.
• Remember, it’s the spirit of the occasion and not the price tag that counts! This is where the research and knowledge factor comes into play. A smart vendor, who possesses an insight into the organizational and regional culture, will capitalize on every such opportunity to suggest and to ‘sell’ a corporate gifting plan. It’s a win-win situation for everyone, isn’t it?
• It is very crucial for a vendor to understand the “purpose” or the “objective” of gifting by a particular organization for a specific occasion. There are so many ways in which captivating corporate gifts can be designed. A client may not have the time and energy to think all these things.

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Gifting is essential to motivate people and build long lasting relationships with esteemed clients. It’s a practice generally followed to celebrate a festival or an occasion or to mark the company’s success. A celebration motivates people and prompts to work harder to achieve bigger goals.

Why most businesses are on a gifting spree during the festive season? What makes them shower their clients, employees and representatives with gifts? Well, the answer is ‘motivation’. Corporate entities are driven by committed employees with good job skills. But what is it that motivates them – incentives and gifts? Right! “Gifts make a person happy…”

The thought process has changed a bit, though. Corporate houses now tend to employ gifting as a hardcore marketing tool rather than as a mere motivational tool. In today’s highly competitive business world, the emphasis is on building strong corporate relationships over the longer term. In some cases, corporate gifting becomes a sheer marketing gimmick.

Whichever way you look at it, gifting is essential to motivate people in-house as well as to forge a lasting relationship with esteemed clients. Aspirational value is important too and the best gifts are those that are aspirational in nature. A foreign holiday for instance. Such gifts are usually often the result of long-term loyalty program’s and are becoming part and parcel of the marketing strategies of airlines and the retail sector.

Of course, it’s the content or the actual gift that makes the most impact. The more it is thought through and well executed, better it will work. The facets to consider are the look of a gift, the packaging and the thank you card. Imprinted cards have a better impact as they convey a thank you message and also help in the branding.

There are several innovative mix-n-match gift ideas that you may try out. For instance, you may go for a deftly designed, classic candle stand crafted out of wrought iron. Accentuate it with scented candles. To add a mystical touch to the home décor and ambience, they include fragrances that create a soothing effect.

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An exciting festive season that will extend to Christmas right into the new year has set upon us. The shopping frenzy reaches its crescendo during this period.

Shopping for corporate gifts invariably reaches its peak as marketers try everything possible to woo customers with some unbelievable offers and great discounts. Many of the special offers are available online for tech-savvy buyers.

While online shopping is easy, simple and fast; one must take care of certain things. We have listed some of them for you below:
First and foremost, make sure that you buy gifts only from websites you know are reputed. Ensure you use a credit card to purchase a gift. In case, you do not receive the ordered purchase from the website you ordered, you can apply for a charge back with your credit card company.

Next, do not forget to take a printout of the receipt for the purchase made. Retain it with you till the transaction is complete. Make sure you inspect the item when you receive it. If the item is not up to the mark, get back to the online merchants website or contact them by telephone and let them know your concern or even ask for a refund or a replacement.

As the rupee is depreciating against dollar, many people are shopping high value products online from international sites. Electronic and consumer items such as iPod’s, mobile phones, digicams, laptops, desktops, pen drives come cheap in dollar that is still falling.
Amongst other sought after items bought for corporate gifting purposes are idols of gods and goddesses, sweets, clothes, jewelry, diamonds and flowers.

There are a host of corporate items available online to choose from for gifting purposes. Make it a point to select a utility item instead of just a luxury gift with high face value but little functionality quotient.

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Hello readers,

Today, we are glad to bring you an interview with Yash Virkud, Brand Servicing Manager at LOWE, Mumbai (Formally known as Lintas India) to state the marketers point of view with regards to corporate gifting.

Questionnaire For Marketers

1. Does Your Company do Corporate Gifting?

Not particularly

2. How much on an approximate basis does your company spend on corporate gifting?

Not that much

3. What is the most unique gift that you have come across?

We give our clients high value ideas i would consider that a gift.

4. As a promotional tool does corporate gifting impact sales? If yes can you give an example?

We would not know, we are in advertising

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Calendars,Planners.
Fav: ICICI Prudential Planner

6. What are the occasions on which you gift your clients? And what is the gift?

New years: Calenders, folders

7. Do you read blogs or go use Social networks like Orkut? Which one?

adfreak and northpodium
social network: facebook

8. Do you know that Giftex has Corporate Gifting Blog which talks about latest gifting trends in India? (Blog.giftex.in)

Yes I do. Infact I also attend thier exhibition at Nehru Science Centre to see the trends first hand.

Thank you Yash for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you.

If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.

Tags: Best business gifts, Business etiquette, , Cheap corporate gifts, gifting to clients, Gifting events, gifting etiquette, Corporate gifting, business gift baskets, Corporate gifting India

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