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Tips for smart shopping and gifting

Friday, October 30th, 2009

An exciting festive season that will extend to Christmas right into the new year has set upon us. The shopping frenzy reaches its crescendo during this period.

Shopping for corporate gifts invariably reaches its peak as marketers try everything possible to woo customers with some unbelievable offers and great discounts. Many of the special offers are available online for tech-savvy buyers.

While online shopping is easy, simple and fast; one must take care of certain things. We have listed some of them for you below:

First and foremost, make sure that you buy gifts only from websites you know are reputed. Ensure you use a credit card to purchase a gift. In case, you do not receive the ordered purchase from the website you ordered, you can apply for a charge back with your credit card company.

Next, do not forget to take a printout of the receipt for the purchase made. Retain it with you till the transaction is complete. Make sure you inspect the item when you receive it.

If the item is not up to the mark, get back to the online merchants website or contact them by telephone and let them know your concern or even ask for a refund or a replacement.

As the rupee is appreciating against dollar, many people are shopping high value products online from international sites. Electronic and consumer items such as iPod’s, mobile phones, digicams, laptops, desktops, pen drives come cheap in dollar that is still falling.

Amongst other sought after items bought for corporate gifting purposes are idols of gods and goddesses, sweets, clothes, jewelry, diamonds and flowers. There are a host of corporate items available online to choose from for gifting purposes.

Make it a point to select a utility item instead of just a luxury gift with high face value but little functionality quotient.

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Festivals present an opportunity to build bonds with clients through right gifting choices

Monday, October 12th, 2009

There is no doubt about the fact that personalized gifts make a memorable and unique choice. However, the selection process and the ultimate act of choosing a gift that would appeal to the person cannot always be as simple as it looks.

In one of our recent posts, we focused on a unique venture of highly creative Nidhi Agrawal who makes gifts, which suit the receiver’s personality. As we found out, you just need to hand over a picture of your choice to her and she converts it into a dramatic present to reflect the person’s interests by applying her imagination.

There is another comprehensive resource more suited for corporate world when it comes to personalized gifting, merchandising and promotions. We are referring to ekco that stands out is their solid service and innovative ideas.

ekco implements entire product promotional campaigns for their clientele from across different businesses/ industry segments like FMCG, financial institutions, advertising agencies and pharmaceutical firms, among others on a turnkey basis.

ekco serves under the loyalty programs for which they work closely with right from the basic concept to the complete execution of the campaign all across India. Their specialization lies in providing innovative and concept-based gifting solutions.

They supply everything from chocolates, sweets, idols, designer candles, silverware to fancy Hampers. They also deal in items like windcheaters, umbrellas and diyas for various festivals like Diwali, Christmas and of course, the New Year.

Customization and personalization of gifting solutions is the forte of ekco. They undertake the gifting and promotional projects starting from manufacturing to personalizing products like T-Shirts, caps, mugs, clocks, watches, ceramic/ porcelain items, etc. They also execute customized print jobs like printing tattoos.

Some of the categories they deal in are Awards and Recognition; Branded Products; Eco friendly Products; Festival Gifting; Games; Handicrafts; Household Products; Office & personal products.

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Festival season and corporate gifting with Giftex

Thursday, September 10th, 2009

As the festive season begins with Ganesh Chaturthi in the months of August-September each year, it his a crescendo in the next couple of months with popular festive occasions like Navratri, Diwali and Christmas.

The mood of celebration and joy lasts well up to December and extends right into the new year. This is the time for corporate entities to uplift the spirit of their employees and celebrate the festive season by involving them in all the glitter and glamour.

The festive season essentially marks as a perfect to increasing the relationship and the bonding with your employees. Most corporations take this opportunity to spread goodwill. Many of them come up with different incentives to strengthen the bond with their employees.

The ideas include a festive bonus for Diwali and New Year or even a performance linked bonus. The latter may be in cash or kind i.e. a corporate gift, or even both. Business houses looking to retain their efficient employees and reduce their attrition rates, come up with attractive ideas to encourage them.

Such schemes that boost the team spirit help increase their productivity market and ultimately the company’s core value as a brand. Many corporate entities use the festive season to achieve the same. The top managements realize the importance of this and even opt to celebrate the festivals in-house with their employees.

The best way to seek their participation in such festivities is to present them with apt corporate gifts. No surprise, many of them make plans to order gifts on a large scale for their employees well before the festive season.

This exactly is the reason why Giftex show is held every year in the months of August-September. For those keen on sourcing the best corporate gifting options, Giftex 2009 provided the perfect opportunity.

If you have missed out on the event, there is no need to worry. The site will act as a perfect touch point to access the best from the corporate gifting industry. 

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What features of a gift card make it user-friendly?

Thursday, August 20th, 2009

In our previous blog, we referred to the fact that gift cards can make a useful gift on festive occasions. As we found out, it can be a perfect Rakhi gift.

If you want to avoid the hassle of customizing your gift owing to lack of time or some other reason, you sure can consider gift card. In this post, we shall check their handy features that make them user friendly.

First of all, as you would realize, it is extremely convenient in terms of the flexibility that it offers to both the receiver as well as the giver. The former has the freedom in respect to what he or she can actually shop for, as well as where to shop.

On the other hand, the giver need not waste time in shopping and yet make the person happy for what he or she has been offered. In that sense, a gift card is unique! It may look very much like a ubiquitous debit or credit card. But not get deceived by its innocuous looks. What makes it truly attractive to give as a gift is its long duration and multiple usage facility.

Any shopping establishment that accepts a credit or debit card will naturally accept a gift card as well. It can even be employed for online purchases. It comes with a magnetic strip plus signature panel on its back. The panel has to be signed by the individual who is going to use it. However, keep in mind the fact that a gift card may be utilized for material purchases only.

You are not allowed to withdraw cash by using the card. Do not think of inserting it into your bank ATM. It will simply show you the balance on the card with a THANK YOU.

The card also cannot be topped up, meaning, once a certain amount loaded is loaded and the same has been exhausted, extra amount cannot be loaded onto it. It lets reusing but no reloading…


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Giftex show: An avenue for simplifying the task of corporate gifting

Thursday, August 13th, 2009

Thanks to a truly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats.

The businesses are now facing the tricky challenge of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. In such circumstances, a little help from outside is always welcome. This is where giftex 2009 came into play.

As you would agree, a gift is an ideal opportunity to make a lasting, fulfilling impression. Gift giving is not a mere ritual. It has emerged as a crucial corporate strategy as part of a larger jigsaw. Generic gifts picked by harried administrative assistants are giving way to personal gestures designed to indicate just how much your truly care for your corporate buddies.

The old cliché that ‘it’s the thought that counts’ has perhaps never been more dead-on that now! Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

In the field of sales & marketing services, clients expect gifting-industry consultants to be right on top of trends; be innovative and tuned to new technology. Part of their responsibility and role to our clients is to come up with innovative ways to get their messages across.

For those keen on sourcing the best corporate gifting options, Giftex, 2009 provided the perfect opportunity. The event spread over the spacious halls of Nehru Centre brought the best from the gifting industry under one umbrella.

A trendsetter and torchbearer in every sense of the corporate gifting industry, Giftex was a grand success. It was a perfect platform to grasp various finer aspects and get practical ideas to simplify the task of corporate gifting.

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Secret of the stupendous success of Giftex show

Wednesday, August 12th, 2009

Giftex 2009 was an extraordinary event, acting as a meeting point for professionals from the gifting industry. The trendsetting show in the corporate gifting arena was timed just perfectly, with the greeting and gifting season round the corner!

Just peeping into the past, Giftex was started way back in 1988, nearly two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organisation has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

A highly professional approach of Giftex over the years has ensured that business visitors could be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the Giftex show.

In fact, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged Mumbai’s Nehru Centre to be part of this showcase event for the whole gifting industry.

Just take a look at the product profile, and you will realize the huge scope of the event with endless varieties of gifts and novelties, including Stationery, Jute Consumer Products, Handmade Paper & Handicrafts. Albums, Artifacts, Bags, Ball Pens, Pens, Briefcases, Calculators, Calendars, Diaries, Indexes, Cameras, Caps, Promotional Clothing, Clocks, Watches, Crockery, Cutlery, Crystalware, Desk Top Accessories, Dining Tableware, Corporate Embellishments, Photo Frames, Home Appliances, Home Furnishings, Idols, Ganeshas, Statuettes, Key Chains, Lamps, Luggage, Leather Products, Packaging, Torches, Toys and so on. The list was endless.

In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

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Giftex 2009: A multitude of exciting gifting ideas under one roof

Tuesday, August 11th, 2009

Giftex 2009 has underlined again why it’s undisputedly the most keenly awaited and highly valued show, the truly one of its kind in India. Indeed no other exhibit revolving around the theme of gifting manages to generate so much buzz and excitement as this annual show.

Giftex acts as a one stop shopping event for bulk purchases by corporate entities and Traders, giving buyers access to India’s top sourcing hub. It’s an enterprising event where they could look for corporate Gifts & Stationery galore, Promotional Clothing, Promotional Giveaways, Promotional Items apart from a timely presentation of an unmatched selection of new products for the upcoming festive seasons of Dassera, Diwali, Christmas, and of course, the New Year.

All the innovative gifts could be sourced under one roof too. Overwhelming response to the Giftex 2009 thanks to extremely enthusiastic participation of top business professionals cutting across d diverse spectrum of business industries, domains, brands and domains was a testimony to the rising popularity of this hugely successful annual event.

Despite the looming recession, Giftex 2009 hosted at Nehru Centre, worli, Mumbai (August 7th - 10th, 2009) was a huge hit! It was the Season’s biggest ever buying opportunity that corporate entities could not afford to miss with a multitude of exciting gifting ideas ever offered on any trade show floor ever. And their representatives thronged the venue in large numbers.

There were several new things on offer at Giftex 2009 for those looking for truly creative ideas. The event was supported by All India Gifts & Stationery Association. With hundreds of stalls and thousands of gifting items, visitors could make a catchy corporate gift portfolio at Giftex 2009.

It had on offer among the most dynamic and contemporary gifting themes ever seen. Considered India’s biggest and the most ambitious corporate gifting exhibition, the event clearly lived up to the hype, providing the perfect opportunity to build an exclusive gift folio.

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Steps to help you create a wealth building strategy

Wednesday, June 17th, 2009

Now that we have talked of books that make good gifts in today’s challenging times, why not help you further by chalking out a smart wealth building strategy. All of us wish to be rich, and aspire to tread on the path of the rich & famous. But what really makes them financial wizards even as most of us survive from paycheck to paycheck and ultimately retire with little in hands?

Here are some key wealth building steps, which can help you build your own winning strategy.
Step 1: Harbor a strong desire and reason to get wealthy
You need a stronger motivation than just earning money. Try to find out the real benefit you will receive from getting wealthy? In what way your life course will change for the better? You are least unlikely to do what it really takes unless you’ve an emotionally strong desire and reason to get wealthy. Remember that mediocrity will not take you too far.
Step 2: Create a strong business base and market
Your wealth has to be generated from somewhere, employing your skill and intelligence. You need to build a strong business base for reaching out to your potential market. Know what marketplace you want to target.
It’s important to choose a marketplace strong enough to offer you the optimum opportunity in order to attain your financial goals.

Step 3: Have a strong media, link or vehicle
How are you planning to tap the power of marketplace? You need to possess a link or vehicle with the potential to provide the results. It needs to be strong enough to do the job for you, regardless of the competition.

Step 4: Develop strong knowledge
If you’re keen on taking your wealth-generating vehicle to new peaks, you must drive it with the knowledge backed by practical skills. Know what knowledge you need and where you are going to get it. Get your act together, stay focused, remain in control of your finances, have a positive attitude, have faith in your abilities and just do it!

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Mobile devices worth gifting

Monday, June 8th, 2009

In one of our previous blogs, we have checked mobile devices worth gifting. In this post, we shall check more mobiles to gift.

Clamshell shaped Samsung E1310 will cost just about Rs 2,650. It has a battery that promises to lasts up to 7-9 hours on trot. Another strong point is its stereo FM. It includes a mobile tracker feature that is an added bonus and so is its impressive speakerphone.

This is another mobile device worth gifting for travelers with a blend of music, camera and abundant memory to stash away the user data. The 3.2” touchscreen-based Nokia 5800 XpressMusic is worth considering. It comes with a plastic casing, which ensures that the device will survive the occasional drops and jolts during travel.

A 3 megapixel autofocus camera comes with a dual-LED flash, along with music attributes, such as the 3.5mm headphone jack and 8GB memory to store songs and music pieces. The features make it a worthy travel companion for someone whom you gift. You can buy it for around Rs 20,000 so this will make a high-end gift. However, the battery tends to run down rather quickly if power-hungry features like GPS and Wi-Fi are used extensively.

The Sony Ericsson W705 Walkman is Nokia’s closest price match. It’s a slider phone, which retails at roughly Rs 18,000. However, a 2.4” display might seem inadequate for viewing pictures snapped on its 3.2 megapixels camera. The W705 also has more jazzy features, including shake control that will enable you to toggle music tracks as well as control volume with a simple flick of your wrist.

The music player almost matches what you expect of the Sony Ericsson Walkman series, inclusive of the packaged in-ear earphones, which produce a responsive sound with ample depth. Note that W705 does not carry GPS, or a touchscreen.

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Fantastic fashion apparel and accessories

Tuesday, May 19th, 2009

A velvet jacket with exquisite Swarovski detailing, a corduroy mini skirt, a double-breasted denim jacket, a pinstriped shirt, a trendy knit tie, a nice neon green belt studded with dazzling diamantés and fabulous pink ballerinas.

It’s wrong to think it’s only the high street that’s really street-smart! In fact, you can now hit Puma, Reebok, Lacoste, Nike and Adidas stores for latest fashion apparel and accessories.

These fantastic fashion apparel and amazing accessories will make a wonderful gift for someone who is sporty and contemporary in attitude and outlook, which reflects in the person’s appearance and dressing style.

To offer you ample scope for selection, Lacoste has on offer a range of funky as well as formal shirts and jazzy jackets for both men and women, besides jeans, trousers, and ties. On the other hand, the Nike Sportswear (NSW) range comprises sizzling sports-inspired fashion product portfolio with prints, exquisite embroidery and just more than a little bit of bling you are looking for.

You will find that shelves at Puma are decked with sunglasses, comic strip-printed handbags, beautiful ballerinas, metallic sneakers, belts in neon colors with crystal buckles, and gold clutches. Their superb sports lifestyle collection is not for the field action, of course.

Gorgeous gym wear is another category worth considering. Metallic boots from Adidas are available at Rs7,999. As is apparent, the popular brand’s business strategy for the evolving Indian market is to focus on sports trendy lifestyle rather than churning hard-core sporting accessories and equipment.

As amply made clear by managing director of Puma Sports India Pvt. Ltd., Rajiv Mehta, in an interview, it gives them a clear edge over other leading sports brands. The brand has already tied up with designer Alexander McQueen internationally for a fashion line.


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