Thanks to a truly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats.

As all of us would readily agree, businesses cutting across domains and irrespective of scale, are now facing the tricky challenge of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. In such circumstances, a little help from outside is always welcome. This is where Giftex 2012 will come into play.

A gift is an ideal tool, object or gesture, whichever way you consider it, when it comes to making a permanent and fulfilling impression on your clients, business associates as well as your valued employees. Gift giving is not a mere ritual. It has emerged as a crucial corporate strategy as part of a larger jigsaw. Generic gifts picked by harried administrative assistants are giving way to personal gestures designed to indicate just how much your truly care for your corporate buddies.

An old cliché goes that ‘it’s the thought that counts’ has perhaps never been more dead-on that now! Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

In the field of sales & marketing services, clients expect gifting-industry consultants to be right on top of trends; be innovative and tuned to new technology. Part of their responsibility and role to our clients is to come up with innovative ways to get their messages across. For those keen on sourcing the best corporate gifting options, Giftex 2012 provides the perfect opportunity. The event spread over the spacious halls of Nehru Centre will bring together the best from the gifting industry under one umbrella.

A trendsetter and torchbearer in every sense of the corporate gifting industry, Giftex is bound to be a grand success. Be a part of this grand event to grasp various finer aspects and get practical ideas to simplify the task of corporate gifting.

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Mumbai-based Champion Trading Company, formed more than five and a half decades ago, is known for developing and manufacturing all kind of attractive and durable torches. The products also made specifically in a buyer’s brand or mark, as part of customization.

Here’s a quick look at their vast and quality product range

GEET 205

Model                   :   GEET 205
LED                      :   1 Super Bright White LED
Operates on          :   2 AA Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   80 ft.
Product Size       :   170mm x 44mm x 27mm
Special Features    :   Glow in Dark Torch body

3 CELL TORCH

LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Useage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body
LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Usage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body

Model                   :   GEET 27

LED                      :   27 Super Bright White LED
Operates on          :   4 ‘AA’ Batteries
Usage Time     :  16+ hours of time
Light Coverage  :   100 sqft. area.
Product Size       :   139mm x 15mm x 139mm
Special Features    :   1) Glow in Dark body
2) Round & Flat body
3) Indoor & outdoor useable
4) Magnet to stick in flat metal body
LED                      :   1 Super Bright White LED
Operates on          :   2 ‘AA’ Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   50 ft.
Special Features    :   Available in attractive color

Model                   :  GEM 30

LED                      :   30 Super Bright White LED
Operates on          :   6 volt 4.5Ah Rechargeable battery
Charge Voltage :   AC 230 Volt
Charging time    :  Appx. 10 Hours by AC 230 Volt
Usage Time     :  Appx. 14 hrs
Product Size       :   234mm x 64mm x 39mm
Special Features    :   1) Low battery indicator
2) Charging indicator
3)  12V DC charge input
4) 180 degree light distribution
5) Auto - on Mechanism
6) Auto - off Mechanism
7) Over charge protection

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A highly professional approach over the years has ensured that business visitors at Giftex, the much awaited event related to the contemporary gifting industry, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the show.

No surprise, the previous edition of Giftex was an extraordinary success. As stated above, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged the exhibition venue to be part of this grand showcase event for the whole gifting industry.

Just peeping into the past, Giftex was started more than two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event. Giftex, Trade & Technology Exposition Co. (India) Pvt. Ltd. has now established itself as a leading exhibition organizing company that hosts several events on different themes.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organization has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

Giftex occupies all the five halls of spacious Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors. At this exhibition bulk orders are booked, but no sales are permitted. In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

Giftex has emerged as a premier event for the entire gifting industry. The organizers are confident that the exhibition would be a huge success and offer exciting ideas for the corporate world this year, too!

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Giftex is pleased to unveil extremely powerful and pacifying, vibrant and vivacious Vastu gifts from one of India’s largest house in the ancient Vastu Shastra Consultancy, Dr. Raviraj Vastu Spiritual Services.

Meruprustha:

This galvanizing object means a three dimension form of shreeyantra which is most powerful and effective made from either an alloy of five metals or crystal. It is good for all round success, prosperity - health - harmony as well as physical - mental - spiritual growth

Wish Pyramid:

It’s a specially designed six layer pyramid with small nine pyramid chip and sudarshan plus lotus effect on basal plate. This pyramid is fitted with complete shree yantra on base. Wish pyramid should be placed in safe locker, cash drawer of shop or office drawer. Your wish one at a time written on piece of white paper with red ink is to be placed inside this pyramid. The pyramid energy help to achieve your objectives as well as it will safeguard your valuables.

Vasturaviraj 45 Pyramid Swastik:

In order to activate center region of big projects, industries or plot of land, 45 pyramids are placed underground in the form of Swastik. Pyramid & Swastik together means –‘Two together perform better’.

Lord Kubera statue:

Lord Kubera is known to a wealth-manager of the Gods & Goddesses. It helps in stabilizing and multiplying the wealth as well as controlling outflow of money and reducing unproductive expenses.

Super Energy Set:

This is highly effective as centre plate or controlling unit. In case of vastu with serious vastu defects, it is necessary to use this unit. It is comprised of nine octagonal plates with 5913 pyramids, 81 crystals representing 81 houses and semi precious stones for navgrahas (Nine planets) 81 lotus symbols with 81 swastik copper chips symbols from the bottom.

This is to be placed in centre region under flooring tiles or these nine plates can be spread on master bed under the mattress. This product is highly effective and known for miraculous results. In the bottom centre plate there is provision of special chamber in which a very specific prayer to Lord of Vastu is placed with intentions for total peace and prosperity.

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A major attraction of the Giftex show every year is the wide array of options it offers on corporate gifting. It also looks to create an awareness of techniques and advantages of a corporate gifting program thanks to experts with a vast experience in the gifting industry attending the gift.

Getting the right gift to impress clients has always been a tricky topic. There are so many decisions to be made like how much should be spent on corporate gifting exercise. It depends on your business scale and the worth of your crucial clients.

However, an expensive item may not go well with some clients. So the first rule of thumb for you as a gift giver is to know your respective clients first before you select a gift for them. You need to be discreet and selective.

After you have determined the dynamics including purpose of gift giving to fit the budget, your next challenge is deciding what? Depending on the situation and the occasion there are many options available (as you will find out at the Giftex exhibition). Something with an inherent thought behind it is always appreciated. This sure will strengthen your bonds with your corporate clients.

Logo or no logo is another decision to make. Whether to put your company logo or not is a matter of personal choice. Everyone loves seeing their company logo on products, but not every recipient would appreciate it. If you are confident of having selected a gift, which will make a lasting impression, you need not put your company logo on it.

The recipient will remember you by the gift itself if it is ‘different’ and thoughtful. It must help you and your brand stand out from the clutter. So instead of going for plain diary as a gift, you may get one made from exquisite handmade paper with the recipient’s name nicely embossed on it. Being distinctive in approach towards gifting would make sure that the person would always remember you every time he or she sees or uses your gift.

The Giftex 2012 will provide you with various such clues to getting the right corporate gift.

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Giftex feels privileged to introduce Phototech, an expert technology developer-distributor of high-end Sublimation Equipment, Sublimation Blanks, specialized corporate gifts and deftly personalized gifts employing sublimation technology.

It strives to produce high quality products for Sublimation & Crystal business and graphic output solutions that meet and exceed industry expectations. Phototech offers a mixture of own developed products and partners with key manufacturers to provide superior and cost effective solutions. To make its products customer-friendly, Phototech partners with key industry manufacturers to provide small businesses and entrepreneurs with superior, cost effective solutions. The products are developed with meticulous attention to quality and utility.

This fast-expanding corporate house, serves as a premier source for Sublimation Mugs, printers, Transfer machines, Heat Transfer Paper, Crystals, and consumables that come in handy for the purpose of Advertising, graphic arts, Garments, Footwear, Interior decoration and photography. It also has on offer other Heat Transfer machines, Crystal Printing Solutions, color printers and supplies.

The product range includes: Sublimation special transfer paper in Sheet & Rolls , Laser transfer paper for Oil & Oil free laser printers, Sublimation inks for Desktop & large format Epson printers, Epson printers, High Quality Sublimation mugs, Sublimation T-shirts, Sublimation Ceramic Tiles , Mouse Pads & hundreds of other products suitable for sublimation printing , Crystal Printing solution & Crystal Blanks of K9 quality.

A recognized leader in providing innovative products in five key markets, Phototech caters to:
•    On demand specialty imprinting
•    Sublimation printing on mugs & Sportswear
•    Crystal Printing
•    Laser Heat Transfer Papers
•    Lanyard Printing solutions

Considered as pioneers of the digital imprinting industry, the company has developed numerous systems and techniques for heat transfer. Importantly, it insists on total customer satisfaction, and offers free technical support for all its products. During each stage of product selection, sales, and post sales, its expert team provides clients with requisite expertise, knowledge and informed guidance as part of superior customer support. For this, the managerial staff constantly updates itself to provide clients with latest product information at best attractive prices.

Apart from Phototech, Giftex 2012 will host several leading names from the gifting industry and the corporate world. We shall be introducing them to our audiences over the next few days as a countdown to the Giftex event.

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Giftex 2012 is your chanced to grasp the trend in the domain of gifting. As the event testifies, corporate gifting has been transformed into an art. If a company gifts too little it can be perceived as cheap and if it gives too much it can become a bribe. Gift the wrong thing, and it’s considered bad taste.

A truly thoughtful gift is the one that strikes a chord with the receiver; the one that reflects that you have taken efforts in selecting, packing and presenting it. A gift’s worth cannot be judged by its price tag alone. What indeed makes it valuable is your genuine emotions attached to it. A ubiquitous item can be blended with the tastes and choice of the person you are going to present it. Your thought behind the whole exercise should reflect through your gift to make it a meaningful gesture.

For example, if your friend or colleague is a youthful, upcoming and dynamic executive who loves looking sporty and sleek at work, you can opt to pick ready-to-wear line that will perfectly suit him or her. You may buy a gift that will help one in one’s daily life like contemporary clothing or something like a CD of soothing songs or challenging puzzle game that will help him or her unwind. It will come in handy for the purpose of recreation or relaxation.

Take some effort to find out what your friend or colleague has been keen on buying. This well might be a book title or a favorite music CD, currently lacking from his or her collection. If the person is a ‘do-it-your-self’ type, get a mechanical or electronic utilitarian item.
If you want to shower your friend or a close colleague with something valuable, Giftex 2012 is your opportunity to get all the great ideas to build and strengthen personal and professional bonds.

If ever there is an event to seek exciting corporate gift ideas for your most valued and prestigious customers, business associates and partners, it’s now. It’s Giftex 2012!

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A successful organization thrives on high-performance, dynamic culture. The key is to build a base of people, at all levels that will critically scrutinize their own practices and voluntarily ask themselves if they are doing all they can to their full potential. The mindset needs to be changed, though! But how to make this happen, you must be wondering! This is where gift certificates come into play.

If you want to encourage loyal and hard working employees and are keen to hold onto them, you need to increase their motivation levels and learn to recognize performance with timely presents like gift certificates.

You may consider the following types of incentives and rewards for your employees:

• Create an attractive incentive structure. For example, give an opportunity to your employees to win a gift certificate equaling a certain percentage of their total sales achieved.

• Set up a ‘points’ ladder, which allows them to win certificates of higher value for increased levels of sales.

• Offer gift cards as part of yearly bonus rewards plans so all team members will encourage each other to improve their productivity. For instance, announce that the team that records the most sales, manages to get the highest customer satisfaction index rating, and completes the most projects on time will get large denominations of gift certificates to the store of their choice.

• Give gift certificates to those employees who exhibit effective leadership skills, brainstorm outstanding solutions on key projects, go an extra mile to help a co-worker or come up with a money saving strategy for the company.

Let the employees select what gift certificate they want to keep from a variety of gift cards options from bookstores, music stores, shopping malls or restaurants. The customized and personalized format of the giveaways will sure motivate the staff to contribute valuable inputs to its growth.

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A popular form of a gift card is the one issued by retail establishments. A retailer will give a card instead of a voucher. This type of card is an improved version of a gift voucher, as it allows multiple transactions to be carried out. Landmark, for instance, has similar cards on offer.

On such occasions, shopping reaches its peak across India. A festive season is obviously one for shopping clothes, accessories, furniture, gadgets and much more as there are lots of discounts, cool deals and offers available during this period. Keeping this in mind, gift certificates are ideal for grand festive occasions like Diwali, the festival of lights that brings a large family, a group of friends or even a work unit together. And obviously when a group of people meets at one place during a major festival, there is bound to be some gossip, partying as well as exchange of wishes and gifts…

Gift vouchers are in keeping with the tradition of gifting during a festival as part of the time-tested ritual of wishing each other joy and prosperity as well as exhibiting the spirit of sharing and caring. Every person, who looks to make a gifting gesture, also makes an effort to save money. From this angle as well, a gift voucher is a smart corporate gift option. An individual can present it to family members, friends, colleagues, employees and relatives.

Gift vouchers are widely presented on festive occasions as they entail a lot of benefits. First of all, they would enable the receiver to buy a gift of his or her own choice. Next, they also enable the receiver to save money that would have been spent in buying their choice of gift anyway. On the other hand, gift vouchers allow the giver to save the hassle of customizing a gift. Whichever way you look at it, a gift-voucher is a smart way to gift during a festive occasion. So what are you waiting for?

To sum up, keep in mind the following keys to successful gifting:
1. Define the Purpose of Giveaways

2. Set Your Budget and Quantity

3. Logo or no long and personalization

4. How will you distribute? - In person, mail, trade shows

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A well-executed corporate gifting program serves as a the most effective way of expressing your heartfelt emotions that are pivotal to any business related or organizational activity. Brand building experts have realized the immense value that corporate gifting carries in terms of building a strong brand as well as developing relationships of trust and loyalty amongst the internal and external stakeholders.

Catchy gift ideas remind the customers and business associates of the fact that you are grateful to them for their cooperation and you value their association with your organization. Corporate gifts are also given to both current and potential customers as well as the employees to build lasting and trustworthy relationships.

Generally such gifts are brand promotion tools since they have the company’s name or logo engraved on them in some way or another, so that the recall value is extremely high whenever the gift comes into view. The careful selection of gifts based on who is the potential recipient, is extremely important. It is not only a mere object of appreciation but a part of your company’s identity that will stay with the people for a period of time.

Corporate gifting is actually an old marketing technique which has been found very effective and therefore companies these days are willing to invest in these gifts because the benefits they reap and at the end definitely outweigh the costs involved. The ultimate aim is to achieve higher profits.

In the current business marketing dynamics, the concept has come a long way. Today the corporate gifts are not regarded as mere objects of publicity or ornamental showpieces. There is a lot of thought that goes behind choosing the right kind of gifts for a specific audience, so that a gesture of thankfulness is embedded into it in order to strike a chord with the potential clients or business stakeholders in the future. The relationship formed thereby would take the essence beyond the mere existence of a gift to personal and professional trust and faith.

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