Considering the present challenging economic situation and constrained budgets, your company will surely like to rationalize its gifting strategy. Giftex shows and also provides exciting avenues for innovative as well as creative corporate gifting options even while keeping your expenses within set limits. Continue reading
A highly professional approach over the years has ensured that business visitors at Giftex, the much awaited event related to the contemporary gifting industry, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the show. Continue reading
With inflation coming down gradually and almost hitting a three-year low coupled with scope for further rate cuts by the Reserve Bank of India, consumers sure can definitely feel the soothing touch as they gradually return to shopping spree. And that’s exactly what most companies are hoping for… Continue reading
Corporate gifting companies in the thriving Noida and surrounding Greater Noida are steadily but surely on the rise. According to a news report, they are all keen to target clients across diverse domains, irrespective of sizes and turnover. In an effort to increase the market share, they are coming up with offbeat, innovative and customized gifting solutions.
From dazzling decorative objects to items that one can put to practical use by customizing the same seems to be the trend. These corporate gifting solutions firms, in fact, are trying every trick in the book to draw attention of finicky corporate clients. Logic here is quite simple: ‘Bigger orders mean higher margins and obviously more profits.
These players mostly work along a defined and focused B2B model. A majority of them are into procurement & retailing of gifts purely backed by a strong supplier-manufacturer base. The business for them tends to be more occasional or seasonal in nature with the peak period being festive occasions such as Holi and Diwali followed by Christmas and the New Year celebrations. On other hand, the regular business is generated from select corporate gathering, promotional events, employee appreciation programs and acknowledging business associates through gifting.
According to the corporate gifting industry players, production processes, labor costs as well as everything around marketing and branding has become expensive. As a result, corporate clients have become choosy when it comes to gifting. They seek research and other inputs instead of mere gift items. Many of them now avoid traditional decorative items, preferring to gift utility products, which are much more affordable.
In backdrop of the fast-changing business environment, gifting industry is obviously facing a new set of challenges. The problem is compounded by the fact that a large part of the industry is still highly unorganized. There is no dearth of ‘fake’ vendors in major metros of India who distort prevailing market rates by offloading low quality products, adding to their woes.
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Throwaway plastic and paper bags can be harmful to environment, so alternatives are being actively sought. Keeping this in mind, Norquest Brands Private Limited has come up with some attractive options that will act as an effective substitute in form of Nice big bags that can easily fold into little pouches.
A pouch bag
It fits comfortably into a pocket or a handbag and leaves no argument in favor of plastic bags. When you invest in one of the folding pouch bags and offer them to your customers, you are giving them a means to feel good about themselves. It’s cost-effective and wonderful way of gaining customer’s goodwill.
Cotton wine bag
Giving a bottle of wine is such a joy. This is a graceful re-usable alternative to gift wrapping a bottle of wine. It will add panache and style to your winery or store brand at an amazingly low price. If you run a retail shop, putting your logo on it for gifting or re-use will sure work as a promotional tactic!
Conference bags
Delegates at business conferences won’t mind receiving an elegant cotton bag that they can use so as to carry the notes and papers. No one ever will like to throw it away even after the conference is over, and many are seen carrying it with them. In other words, these bags get re-used, spreading your message for a longer duration. What other conference giveaway can deliver so much branding value?
Gift bags
Giving gifts is such a joy. The most gratifying feeling in the world is the sight of happiness on someone’s face when you know you partly contributed to it. But, in bringing pleasure to the hearts of those we care for, do we sometimes overlook the impact of our generosity on our environment? Use-once-and-throw-away gift wrapping is heartbreaking; such beautiful things shouldn’t have to be torn and thrown away. Here’s one nice alternative: Re-usable gift bags. If you run a gift store, putting your logo on environmentally friendly gift bags gifting or re-use is a great branding strategy.
Norquest Brands
Norquest House, Udyan Marg, Mithakali, Ahmedabad 380006
Phone numbers: +91 79 2646 1626, 2646 3331.
Fax: +91 79 2644 1812
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Adrenaline Box: Where else would you find River rafting, Overnight Camps, Paintball and Paragliding packaged in a box as gifts? A few selections here provide an opportunity to share the gift with friends & loved ones. The Adrenaline box is the perfect gift for the extreme minded. (Rs 3,499)
Adventure Box: Gift a trip to the wild side with a choice of activities on air, water, land and everything in between. Perfect for the thrill seeker, the packages here are a great combination of fun & excitement. Waterfall Rappelling, Zorbing, Tarzan Swing and Paintball to Sailing Lessons, some of the experiences here can also be shared with friends & loved ones. It’s the perfect gift for the thrill seeker. (Rs 1,999)
Dance Box: Experience variety in dance from salsa to fox-trot to krump hop. In addition to popular dance forms like Bollywood, Salsa Hip-Hop and Krump-Hop the recipient can also choose from the more exotic forms like Arabic Belly dancing, Latin Ballroom, and improvised Kathak. The lessons are conducted at acclaimed and award winning studios by exponents like Sandip Soparrkar and Baile-de-Salon. The Dance box is ideal for those looking to shake a leg the right way and also a great gift for the advanced dance lover. (Rs 1,499)
Indulgence Box: Experience Indulgence from rent-a-sail boat to Belgian chocolate making & relaxing spa treatments; it has something for everyone. What you get here is an interesting mix of experiences that would be loved even by the most discerning user. Be it Cooking classes, River Rafting or even a Boating experience, this box was specially designed to indulge the recipient while giving as many different options as possible. (Rs 1,999)
Indulgence for 2 Box: Experience Indulgence from massage, paint-balling to chocolate-making & photography lessons; it’s a great gift for couples & friends. (Rs 2,999)0
Also on anvil are Spa Box, Gourmet Box and Gourmet Premiere Box.
This is how it works
Choose the box of your choice. Gift it to the Recipient. No need to pick your experience now; the Recipient selects any one experience from the many choices in the included booklet and calls WittyGift to book it. The recipient visits the selected outlet at the chosen time and presents the included GOLD WITTYGIFT CARD. You do not pay anything here for your experience. To order over the telephone, you can call their customer services at : + 91 22 67109423 / +91 22 67109429.
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A well-planned and well-executed corporate gifting program can help enhance customer goodwill. It should ideally serve as a genuine expression of your heartfelt appreciation for the relationship shared with your different stakeholders. It is not correct to measure the level of success in terms of business deals struck with existing and prospective clients because corporate gifting is aimed more at creating a favorable company or brand image in the minds of people. Continue reading
The Giftex Expo is one of the largest gift and stationary expos in all of India. There are two expos you can attend: One in Bangalore and one in Mumbai. Visiting the event will allow you to access all the gifting item. Just sample a few below: Continue reading
Another keenly awaited and successful edition of the Giftex Summer Show will take place from 21st to 24th March, 2013 at the Nehru Centre, Mumbai. It provides exhibitors an excellent opportunity to reach out to new buyers and also renew old contacts as well as business associations. Continue reading
The best way to really impress a corporate contact is to give them a unique gift that they’ve never seen before. It should be thoughtful and it should have personality. Most of all, it should be something that the other person will love and actually use or display. Here are a few unique corporate gift ideas: Continue reading