Gift Wrapped!

Time to thank for a successful wrap up of the 30th edition of Giftex.

Staged last Friday 28th July 2017 at Nehru Center, Worli, Mumbai we are happy to announce that the 30th edition of Giftex was a huge success. With over 15,000 plus corporate visitors across four days, the show saw some great collaboration in corporate gifting industry. An increase of 20% in attendees compared to the 2016 show and a substantial increase in the number of visitors from pharma sector and MNCs was observed. During the period of four days exhibition, both the halls of the expo were filled with active interactions and meetings.

Around 150 exhibitors including major Indian brands, international brands, startups, niche product brands and handicraft manufacturers participated in the show. The response of the visitors and exhibitors was quite overwhelming and encouraged us to prepare for the next edition lined up for 1th to 4th August 2018. Without your support we would not be able to deliver such fantastic show.

Giftex is the only one of its kind of an expo, which has been grown with its roots in traditional ideas and branches streaming with the new age technology. In order to provide the visitors with powerful insights to the exhibitor’s information, various media campaigns were delivered including SMS, WhatsApps, Emailers and Voice blasts. This helped both exhibitors to get right audience to their stall and the visitors to plan their visit effortlessly.

If you too had a great experience at Giftex and wish to stay in touch with us download our app at Google Play Store and Apple Store. Also, you can get all the latest updates about the happenings in corporate gifting industry through our blog at http://blog.giftex.in/.

For Blog Post Giftex 2017

Choose smiles over products!

In today’s consumer market, brands have to work hard to stand out from the rest. Over the years, the market has seen a stagnating trend that has made it difficult for every brand to earn more market share.

Sometimes in a bid to create innovative ways to spread awareness about our products, we forget the main principle at play here – the customers do not look forward to seeing your ads.

We all know that watching ads gets annoying and disrupts user experience, regardless of the platform. Ask yourself the question – “Is this my customer wants to see?” Repeatedly displaying ads or spamming creates a negative image of your brand in the minds of the consumer.

According to a study conducted by YouGov (an internet-based market research firm in the UK), 91% of people say ads are more intrusive today than 2-3 years ago.

To change this consumer perspective, we need to tilt the objective a little. Instead oftrying to keep reminding the audience about your product, the brands should focus on creating a positive impact in their minds with as less intrusion as possible.

With practices like social listening, brands can draw basic conclusions to determine the value of the brand in the eyes of the consumer. The communication should then be aimed at getting them to relate and connect with the brand.

Instead of pushing products blindly at the consumers, if the brands were to gift them a feeling, the message will have more potential and a better recall value. And if you do it right, your message can even bring a smile to your consumers. This ‘smile’ should be the definitive goal for any brand.There may be several innovative ways to do this but creative gifts are one of the most efficient ways to leave a positive impression.

According to a study conducted by Promotional Products Association International (PPAI), after receiving a promotional product, a consumer is 85% more likely to do business with the advertiser.Corporate gifting is sure to spread smiles without annoying the consumer with invasive messaging. And because a gift holds some utility, they will perceive it as more valuable than a typical advertisement and feel obliged the brand.

Get the right gift that delivers your brand message by bringing a smile to your customer’s face, at India’s biggest corporate gifting event – Giftex 2017.

 

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Visit Giftex 2017 from 28 – 31 July at Nehru Center, Worli to experience the Indian corporate gifting industry. Visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Giftex - Corporate Gifting

Plan your business strategy at Giftex 2017

Strategy planning is very crucial to build a perfect marketing plan. It helps you achieve the set targets more efficiently. It is an art to use your strengths and highlight them to promote your product or company. Corporate gifts can be your perfect way to show gratitude and promote your company at the same time. With proper customization and branding, it can give you maximum brand recognition.

Get all the solutions related to corporate gifting at Giftex. India’s premier corporate gifting exhibition Giftex is successfully celebrating its 30 years of brand building, networking and gifting of course. Having more than 15,000 corporate visitors and more than 9,000 categories, it is a one stop shop for all types of corporate gifting solutions. Giftex was the first one to launch gifts and stationery exhibition in 1988 and since then it has been there in the industry dealing with many local and multinational brands. It was also amongst the strong forces behind supporting GSA – Gifts & Stationery Association’s activities.

 


This year the exhibition will be held from 28th-31st July 2017, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit bit.ly/Giftex2017 to get your visitor’s badge or call us on 022-22075256/57/58. For any queries email us at admin@giftex.in

Food Blog Giftex 2017

Food Court in Corporate Gifting Industry

You might get old but gifting doesn’t. Even after being an age old tradition showing gratitude through gifts hasn’t changed a lot. Except the gifting has moved up to the level where corporate companies gift their employees and clients to thank them for the support. And this gave birth to the corporate gifting industry, which has now become a ₹ 2000 Crore worth business. And as the oldest custom practices gifting food to bring smile on the receiver’s face, the corporate gifting industry too observes food to occupy the major shares.

The food sector itself is vast enough and has various sections that allow the companies to choose the best suitable gift.

Fruits and Dry Fruits – We all have been receiving fruits and dry fruits as gifts on different occasions and festivals. A lot of corporate companies gift their employees and clients fruits or dry fruits to express their gratitude and boost their moral.

Sweets – Sweets are the best tried and tested way to make way to one’s heart. Gifting sweets to employees and clients on Diwali and New Year is a common gesture nowadays to greet and maintain the relations.

Chocolates – Chocolate industries tops the charts in gifting industry for its wide acceptance and easy customization.       It is convenient to emboss the company logo on it or makes chocolates in shape of the respective product that company deals in.

Beverages – Gifting juices and wines is also gearing trend in corporate gifting industry. Although, wine is still considered as a precious gift and is gifted to selective clients.

Bakery products – Easy to preserve and non-perishable, bakery products make an ideal corporate gift. Also, being comparatively less sweet than desserts it is proffered by many on the receiving end.

Snacks – Snacks are again the best options being non-perishable and easy to store. Also, there is a wide array of varieties in snacks to choose from and also can be combined and gifted.

 

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

For Visitors Pre-registration visit – http://bit.ly/Giftex2017

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Giftex - Corporate Gifting

Factors Affecting Corporate Gifting Decision

There are various things and situations affecting a manager or company owner’s mind while selecting a particular corporate gift for the company. Usually corporate gifts are given out on common occasions like Diwali, New Year and company anniversaries. Corporate gifting is both a thanking gesture and brand recall strategy.   And so there are a lot of factors affecting the choice of corporate gifting. Along with fitting right into the client’s budget there are some other things that lead the decision making in the selection of a corporate gift.

  1. Brand Identity – A corporate gift is a part of indirect promotion, which aims at increasing brand recall. For the same purpose it is very important that the gift should carry the theme and message of the brand. One can also keep the option of customization open to add to the gifts brand identity. For example, a lot of pharmaceutical companies gift pen-stands in the shape of organs their client/doctor specializes in.

 

  1. Customer Relation – Every company shares a different medium and approach to make and maintain customer relationship. If the corporate gift is to be sent to the customer of your client, then the means and medias of customer relation and communication should also be taken care of.

 

  1. Receiver’s Choice – The knowledge about receiver’s choice and expectations is a major driving force in selecting corporate gifts. Also, as it is crucial that the receiver should rejoice and be happy to receive the gift.

 

  1. Convenience – It is very crucial to consider the convenience of gifting procedure and work on making is smother. In case of fragile products packaging should be designed on the basis of the convenience of transportation.

 

  1. Competition – Competitor’s actions has major influence on one’s decision making while choosing corporate gift. The main motto of corporate gifts is to make a strong brand recall and that should be unique. For this it is important to have a check on competitor’s actions.

 

  1. New Technology – Every brand or company believes in being user friendly and for the same it is important to stay up with the latest technology. This also shows that the company is open to the latest innovations and technology.

 

  1. Networking – Gifts are given out to strengthen the relation and the decision of choosing a corporate gift depends largely on with whom does the client aim to network. For example, the gift you choose for your customer won’t be the same as for your employee.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

Corporate Gifting #Giftex2017

How Big Is Corporate Gifting Industry?

Corporate gifting industry is continuously growing considering the added occasions like promotions, job anniversaries, company anniversaries, and more. If we talk about stats, the average market of corporate gifting is worth ₹ 12,000.  With a significant growth chart, it marks over 150% growth per annum. The corporate gifting industry is spreading its wings in both horizontal and vertical directions in terms of categories and general outcome. This has lead to many major players jump in this market with the best of their sources.  Right now the corporate gifting industry is divided in to two main categories that are Product Gifting and Experience Gifting.

Some of the major players in corporate gifting industry are from food, promotional products, apparel, gadget, home & lifestyle décor and stationery. Some new players like eco friendly products are also entering the league pertaining to the needs of market. Also, some of the prominent sectors to be named in corporate gifting industry are Finance, IT, Insurance, Telecom, Pharmaceuticals, Hospitality and Media. Whereas, the prominent seasons giving boom to the corporate gifting sector are Diwali, New Year and Christmas.

Being the first one to come up with the concept of India’s first ever B2B corporate gifting exhibition, Giftex has been the torchbearer in setting path for the growth of this industry. Giftex has been in the marked for past three decades and is a benchmark in measuring the rise of gifting industry. The shift of the corporate industries from stationeries to gadgets and from handicrafts to the fine jewellery, Giftex has always believed in bringing in new concepts to the gifting industry in corporate sector.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

PPAI Expo – A Benchmark in Promotional Products Marketing Industry

We are Giftex- India’s premier exhibition on corporate gifting. 29 years ago when Trade and Technology Exposition Company India Pvt. Ltd. setup Giftex little did India know that the corporate gifting business would change forever. Right from pen, pencil, diary, and calendar business corporate gifting became a 2000 Crore annual business with a variety of products that range from Houseware, Food hampers, Eco Friendly Products, New Age Gadgets, Promotional Products and others.

Giftex has been the primary force multiplier in the growth of corporate gifting business. It is a natural progression for us at Giftex to promote the Promotional Products Association of India.

PPAI Expo Mumbai

 

Promotional Products Association of India – The groundbreaker expo in promotional marketing industry is all set to kick off. It provides limitless choice to connect manufacturers, distributors and buyers with each other to facilitate and enhance trade in promotional product marketing industry. To facilitate the promotional products business, the PPAI exhibition as well as a net based forum would connect buyers and sellers with each other.

About the Event – The PPAI expo is a B to B expo set to be held on 20th and 21st February 2017 at Nehru Center, Worli. It brings opportunities to expand your business and is the single point of contact for ideas on promotional products, strategies, execution and resources. It will become single largest sourcing portal and every registered user could create their own showroom on the web. Buyers would not have to look out multiple sites to find products. For registered users networking with each other will bring significant benefits from sharing of ideas, knowledge and business generation.

Why Exhibit – The PPAI Expo will be a meeting point for India’s promotional products industry. The only place; where buyers and sellers will connect with each other over a period of two days. To be held at the beginning of 2017 it will provide an ideal platform to explore new business relationships, network and connect with current clients. Generate new leads and tap into a higher business plain. Exhibitors and visitors will keep each other updated on the latest trends and innovations in the industry.

Why Visit – A need has been identified for an exhibition that focuses expressly on the Promotional products industry. This event will help to highlight new ideas, new innovations and provide a vital platform to network and learn new trends in the sales and marketing arena. The Promotional Products Association of India advocates the power and the value of the promotional products in marketing and advertising disciplines. The exhibition will educate businesses to use promotional products as marketing tool.

Following list contains list of top purchasers of promotional products.

– Resellers of promotional products

– Manufacturers and suppliers

– Marketing directors/managers

– CEO’s/MD’s of companies

– Agents/distributors

– Pharma & Health Care

– Financials

– Not-for-Profit Organizations

– Education

– Procurement managers

– Real Estate

Extra Perks – Get a larger exposure and reach by opting smart investments like sponsoring seminars. Also, squeeze the extra juice by being a part of our promotional marketing on social media sites.

For Visitors registration please visit – Pre-Registration: PPAI Expo 2017

For more information-  Visit www.ppai.in or Call (022) +91 22 2207 5256/57/58 or Write us at sales@ppai.in

 

Article Source –  PPAI Expo – A Benchmark in Promotional Products Marketing Industry

Lacuzini at Giftex 2016

Lacuzini, a well-known international brand for kitchen gadgets & tools with their quality and creativity presents a new stunning range in widest collection of exclusive kitchen items along with a variety of other products for you.

Recently we have launched an exclusive Colour Range kitchen items which match your modern kitchen. Not only they stand out as attractive kitchen items they also add fun to functionality. Many Utility items such as full chopping board set with knife and scissor and peeler have been introduced also multicolor knife sets , serving spoons and other multi utility products so that when you buy our product your entire kitchen needs are solved .

 

 

Lacuzini Products are a poem in silvery steel, crafted with great care.

In different designs and shapes. In India it is marketed by CRYSTAL, a recognized and a well-known household company since 1971 and has stood as a pioneer in manufacturing household items & tableware cutlery

Lacuzini has more than 100 models of various kitchenware products like Knife sets, Cutlery sets, Mugs, Gadgets, Flasks, Teapots, Graters and Scissors in attractive designs and shapes to match your taste and personality.

For Exclusive gift packs it fits the best with your company’s logo being printed on the products to give a personal touch to make your memories more sweet.

 

Blog Post by – Lacuzini

Please visit Lacuzini at stall # 26 & 27 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

The Foodpecker at Giftex 2016

The Foodpecker is a health foods venture, which aims at spreading awareness on the different healthy foods available. More than than a venture it is a trend and a concept, #iamfoodpecker, which we plan to promulgate across the country. We believe that just as we will peck out the finest health foods in town, each individual who eats any good, Healthy food is in essence a Foodpecker

Stemming from the growing realization on the importance of a healthy Lifestyle and nutritious foods, The Foodpecker was propelled by the lack Of awareness on the numerous different healthy options available and their locations.

Our range includes vegan, gluten-free, sugar-free, organic and raw products.

 

Foodpecker

We took note of the tons of scattered vendors who made healthy products, but hadn’t reached the ultimate consumers, due to the absence of the right channel. Moreover, we wanted to break the longstanding myth that healthy food cannot be tasty.The Foodpecker serves as a one-stop spot for everything healthy and provides a variety of options through its different mediums.

 

Blog Post by – Priyanka Mehra  (Co-Founder The Foodpecker)  

Contact # 9819820941

Please visit The Foodpecker at stall # 21 @ Giftex 2016


To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

Daffodils Gifts at Giftex 2016

Daffodils has been in corporate gifting, brand memorabilia and souvenirs manufacturing & trading since last 30 years. We take great pride in our quality and on time delivery of only quality gifting.

Our quality products are also retailed at premium stores pan India to name a few Planet M, Crossword, Oxford book stores and branded Gift shops. Our Corporate clientele includes Pharmaceutical Companies, Airlines, Hotel Industries, Banks and Business Houses.

We are also into exporting our finished products to Singapore, Trinidad & Tobago, Oman, Sri-lanka & African Countries, Daffodils understands your gifting needs and ensures that your satisfaction with our quality will make your clients more happier.

 

 

Mission Statement

Daffodils strives towards creating more creative and futuristic items that would be ideal for the corporate and consumer sector. We foresee ourselves as the “most opted name” for gifts and souvenirs in the world of corporate gifts.

 

Blog Post by – Daffodils Gifts

Please visit Daffodils Gifts at stall # 122  @ Giftex 2016


To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :