Silver’s pure white color is flattering to all skin tones. So it’s not surprising that women simply love silver. The mellifluous material has an uncanny knack of adapting to every fashion trend - traditional to bold and dramatic; classic to contemporary. You can make your choice from a wide array of silvery designs. You can even personalize your jewelry collection in silver.

Even men are getting increasingly interested in shimmering silver jewelry and accessories. While getting for a gorgeous gift for your love, you can buy a nice silver artifact for yourself. Silver cufflinks, buckles, hip flasks, collar stays and key rings make a perfect fashion statement.

Gifting of silverware is an idea that jells perfectly with Indian tradition. The metal is not looked upon as a mere luxury symbol world over. The Chinese, for instance, believe a silver locket around a child’s neck would drive away any evil spirits, whereas the Incas of Peru have called it ‘the tears of the moon’.

Shiny silver signifies status and wealth. The magnificent metal is perceived by Indians traditionally as one of the most auspicious symbols that fetch good luck. It can indeed get cool and fashionable. The majestic metal has acquired an unmistakable stature and aura of its own.

Silver, once treated as a country cousin of gold, now proudly rubs shoulders with any precious metal you make mention of. It is now counted among the most romantic and sought after precious metal globally.

Silver is currently among the most preferred metals for gifting. Especially, to revive the spark in a relationship, sensuous silver jewelry can be a perfect choice. An elegant pendant, opulent choker, or handsome hair ornament of traditional white or pastel colored pearls set in sterling white metal will make a fashionable gift to suit one’s tastes, style quotient and sentiments.

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Corporate gifting is very important to maintain good relations with a client. If you come up with an idea of a novel gift that might really look awkward in front of a client, you may even stand to lose the deal. All of a sudden you find yourself in an unsavory situation.

As a rule, the person gifting his/her client must know some very specific details about the client. These specific details could be major characteristics, like/dislikes, habits, age and other facts.

•    Getting acquainted about your client’s personality and thinking patterns would make up a great deal while choosing the right gift for a corporate client.

•    Every person may love a certain gift and might dislike a certain gift. It is better to know your client and then choose a gift for them rather than choose a gift without knowing the clients personality and characteristics, etc.

Corporate gifting is done to promote relationship with our employees, clients and others is what we all know. A recent trend in corporate promotional gifting is ‘customization’ i.e. just the way the company’s brand logo can be impressed upon the gift, the customer’s name can be embedded upon the gift too.

Imagine presenting a beautiful cross pen to a prime customer with his name on it. It is the ultimate excitement one can get from a gift and render it the most memorable.

Corporate promotional gifting is an expression of one’s appreciation and in a small way acts as a recall medium such that when the client has to make a decision; your logo appears automatically in front of his eyes.

It is these little things that are personal in nature and spell the difference between you and your competitor helps generate sales and build long-lasting relationships. Corporate promotional gifting will always remain as a premium business etiquette and relationship-building activity.

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Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts!

If ever there is a great need than ever for a business to reinforce ties with their most valued and prestigious customers, business associates and partners, it is now!  The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

 With the prospect of slackening demand owing to the recession, you may not like to give rich lifestyle and luxury gifts like jewelry. But silverware, and other exclusive gifts will do the trick when it comes to building the bonds with corporate clients.It is necessary to follow the latest trends in the world of corporate gift. Now, professionals do not relish regular, ubiquitous gifts.

Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

The other key point that the marketing experts emphasis on is doing something nobody else is doing or hasn’t thought of doing thus far. This will provide you an entry point to establish your brand in the market.

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Why most businesses are on a gifting spree during the festive season? What makes them shower their clients, employees and representatives with gifts? Well, the answer is ‘motivation’.

Corporate entities are driven by committed employees with good job skills. But what is it that motivates them – incentives and gifts? Right! “Gifts make a person happy…”
This is the universal truth.

Gifting is a practice generally followed to celebrate a festival or an occasion or to mark the company’s success. A celebration motivates people and prompts to work harder to achieve bigger goals. The trend today has changed a bit, though.

Corporate houses now employ gifting as a hard marketing tool rather than as a mere motivational tool. They are increasingly exchanging gifts to sell their products, and build corporate relationships over the longer term. In some cases, corporate gifting becomes a sheer marketing gimmick. Whichever way you look at it, gifting is essential to motivate people and build a long lasting relationships with esteemed clients.

Companies are finding festivals as the best opportunity to reach out to their clients and employees. October marks the start of a long festive season, including Ganesh Chathurthi, Navaratri, Ramzaan, Diwali, Christmas and New Year. it’s the best possible time for companies to strengthen relationships not only with their customers but also with their employees.

Festivals in India are just as vibrant as its cultural fabric. India Inc. treats festivals as a launch pad to network and socialize. The corporate houses see it as a people-bonding exercise. Employees themselves decorate offices on festivals in keeping with the theme or the occasion. HR teams go all out to ensure that employees participate in these events. 
Such ideas create a sense of bonding amongst employees.

Festivals indeed can act as the best way for employees to connect with each other and the management…

Tags: business gifting, gifting india, gifting to clients, Best corporate gifts, corporate gifting for employees, promotional gifts, Gifting events, Corporate gifting, Best business gifts, Business etiquette

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Customizing, as we have been constantly asserting, is a critical element for the success of a corporate gifting program.

The corporate gifting exercise should be planned well in advance well before the festival season sets in. This will give you enough time to negotiate the price for the gifts you are looking for and also to avail of attractive discount offers.

We have already checked some guidelines to follow for corporate gifting during festivals. Of course, these guidelines may vary based on your company policy. Inputs from experts are very essential to strengthen bonds with existing and prospective clients since on the eve of festivals.

There are a number of intricacies involved at each step. For instance, it needs to be decided whether to go for personalized packaging with special notes inserted in them. 

In other words, sourcing, packaging and dispatching the gifts demand an on-time and high quality solution providers to manage the specialized gifting related tasks on continual basis.

Here’s one important tip before you finalize your gifting resource. You should not approach a retailer unless there is a corporate sales department in place that offers personalized attention to corporate clients.

Consider factors like shopping drop shipping, ability to customize gifts and level of customer service support to make choice of a gift company. It is important that you come up with a novel gift idea that would stand out.

If you are wondering whether this task can get easier and hassle-free, we have already suggested you two options in the form of Gifted Lifestyles from Tarana Khubchandani, Kanchan Khubchandani, Armaiti Bhagwagar and Rashna Talati. Another resource we have recommended is an individualized service offered by Nidhi Agrawal.  ekco is another reliable resource for product promotional campaigns.

It has been observed that a nice note can reduce feelings of obligation, if any, on the part of the recipient. Also, it can provide some welcome pleasure in a routine workday.

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Now that the long festive season starting with Navratri, encompassing Eid, Diwali and Christmas, and continuing all the way up to the new year is in its full swing, this is the right time to take stock of some key dos and don’ts of corporate gifting on the festive occasion.

We shall help you grasp the basics of festive gifting, so to say:

• First and foremost. It’s important to check the company policy on giving and receiving gifts. Know whether they prefer token gifts or something fancy or jazzy as well.

• One should remember cultural and geographical barriers. Each state and country has its different values on basis of which gifting strategy should be devised.

• Follow their norms. Doing so is important or else you might end up offending the clients.

• When giving a gift to individuals, it’s always a good idea to give a gift that is personalized in nature. Cost is not always the factor; try to follow the person’s tastes and know about his or her tastes.

• For example, if a client enjoys a particular sporting activity, he or she should be given free tickets to that game or a souvenir.

• Gifting should be personal but not too personal as it may create a misunderstanding. For example you should not be gifting a weight loss certificate to a fat person or a box of sweets to a diabetic this may create a misunderstanding.It might be Eid, Diwali and Christmas, yet one should avoid sending gifts that are based on religious themes. Generic gifts work best.

• Do not repeat the same idea. Each year the gift should be different and if possible better than the previous year, thus making the client appreciate it more.

• Putting a logo on the gift is important but do so in a subtle manner.

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There is no doubt about the fact that personalized gifts make a memorable and unique choice. However, the selection process and the ultimate act of choosing a gift that would appeal to the person cannot always be as simple as it looks.

In one of our recent posts, we focused on a unique venture of highly creative Nidhi Agrawal who makes gifts, which suit the receiver’s personality. As we found out, you just need to hand over a picture of your choice to her and she converts it into a dramatic present to reflect the person’s interests by applying her imagination.

There is another comprehensive resource more suited for corporate world when it comes to personalized gifting, merchandising and promotions. We are referring to ekco that stands out is their solid service and innovative ideas.

ekco implements entire product promotional campaigns for their clientele from across different businesses/ industry segments like FMCG, financial institutions, advertising agencies and pharmaceutical firms, among others on a turnkey basis.

ekco serves under the loyalty programs for which they work closely with right from the basic concept to the complete execution of the campaign all across India. Their specialization lies in providing innovative and concept-based gifting solutions.

They supply everything from chocolates, sweets, idols, designer candles, silverware to fancy Hampers. They also deal in items like windcheaters, umbrellas and diyas for various festivals like Diwali, Christmas and of course, the New Year.

Customization and personalization of gifting solutions is the forte of ekco. They undertake the gifting and promotional projects starting from manufacturing to personalizing products like T-Shirts, caps, mugs, clocks, watches, ceramic/ porcelain items, etc. They also execute customized print jobs like printing tattoos.

Some of the categories they deal in are Awards and Recognition; Branded Products; Eco friendly Products; Festival Gifting; Games; Handicrafts; Household Products; Office & personal products.

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There is enough evidence to firmly establish a link between festive corporate gifting and tangible increase in business activity. Should this proposition be enough to give you the confidence to make specific RoI (return-on-investment) projections in your marketing plan?

Several surveys conducted on corporate gift giving indicate that vendors who come up with innovative gifts were twice as likely to enhance their chances of being contacted by customers as those who didn’t have a well-thought gift program.

One simple thing you can do is composing a nice personalized, ideally handwritten note or card. This gesture can be as meaningful as the gorgeous gift itself, since it conveys to the recipient your genuine, non-business-like intentions and also the sincerity of your gift giving act.

Then there’s the vexing issue of whether to courier the gift or present in person. If the relationship warrants it, the idea of sending it to the recipient’s home can be considered to add a personal touch, especially when the gift commemorates your corporate friend’s personal occasion coinciding with a festival.

To put a logo or not to is another issue. Many businesses prefer customized gifts, believing it helps to retain the brand impression in the minds of recipients. When the item is a utility one likely to be used on day-to-day basis like a calendar, or coffee mug, this amounts to free advertising. So there is a tackiness quotient to consider.

The customized items with a logo may make great trade show premiums or perfect leave-behinds, but they could never be considered deeply heartfelt gifts. They will be sans a personal touch. It makes sense to avoid obvious self-promotion even when presenting a gift to create the impression that it is personal, and not a generic one!

Above are some of the key aspects that should be kept in mind during a festive corporate gift program.

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“Gifts should be so presented that they suit the receiver’s personality.”

..so thinks Nidhi Agrawal. Importantly, she acts upon what she preaches. Want to know more about her passion that culminates business and hobby? Well, just hand over a picture of your choice to her and she will apply her imagination to convert it into a dramatic present to reflect the person’s interests.

It can be anything from a Hello magazine cover for someone who is an aspiring model, a book of personal achievements for a dotting husband celebrating his birthday, to a calendar with key dates marked on it, a fine family video, or an apron for a person who relishes cooking.

It was about three years back that the idea struck this aspiring fashion designer. She was confused as to what to offer as a gift to one of her relatives. Se then decided to opt for something innovative as well as highly personal. She presented a wrist watch that carried a picture of the recipient on the dazzling dial. The idea was received very well and she extended it into a small venture for offering functional and useful gifts.

Nidhi Agrawal’s personalized gifts make a memorable and unique choice. Using watches, cushions and even blankets as mediums of her expression, she has now moved on to visiting cards, candles mouse pads, towels and baby books. She has even tried the idea on a jigsaw puzzle.

She first designs the idea on her personal computer. She makes modifications to it till the customer approves it. She secures most of her work through word of mouth publicity. 

For example, she has devised a clock with its hands fixed at a specific time to represent ‘memorable moments in one’s life with the pictures in place of the numbers. What’s more the creator has on offer a satisfaction guarantee the gifts.

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Corporate houses do everything possible to garner goodwill during the festive season. These are the times when companies gift their employees and clients. For example, to let their employees enjoy the Navratri festival, they even gift free passes for occasions like ‘Dandia Raas’.

Navratri, the season of nine nights, is celebrated with much glitter and glamour. It entails traditional dance types like garbas, dandia with the devotional songs in respect of Mother Amba and Mother Kaali. The people come together to have the blessings of the eternal mother, celebrate her presence within them and wish each other. Even celebrities join in the celebration of this traditional ritual of dance.

The profile of employees has become younger so it’s not surprising that several firms opt to celebrate such joyous occasions in the campus itself. Many companies join in the celebrations by gifting them traditional Navratri robes and free passes to the nine festive nights.

Many corporate houses sponsor local Navratri groups as part of innovative marketing methods to join the camaraderie during Navratri. Many of them come up with novel ideas like ‘designer dandias’.

True essence of corporate gifting is embedded in the fact that companies want to build a good relationship with their clients/customers. If the act of gifting motivates employees, corporate gifting at another level is part of a larger marketing & branding activity. It helps reconnect and re-establish a relationship with the key clients.

Festivals are a form of gettogether for most people across India. Festivals like Holi, Diwali, Christmas, Ganesh Festival and Navratri are rituals that are celebrated with great fervor, fun and frolic. This is the time of the year when corporate gifting takes place in a broader social context imparting a larger meaning to it. It acquires a whole new connotation during the festive season.

Gifting clients on such occasions is a must to spread brand identity and generate goodwill. Corporate gifting during  festivals is an opportunity to grow a company’s business that must be fully capitalized.

Tags: promotional gifts, gifting to clients, business gifting, business gift baskets, Gifting events, Corporate gifting, corporate gifting for employees, gifting india, promotional products,

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