Silver’s pure white color is flattering to all skin tones. So it’s not surprising that women simply love silver. The mellifluous material has an uncanny knack of adapting to every fashion trend - traditional to bold and dramatic; classic to contemporary. You can make your choice from a wide array of silvery designs. You can even personalize your jewelry collection in silver.

Even men are getting increasingly interested in shimmering silver jewelry and accessories. While getting for a gorgeous gift for your love, you can buy a nice silver artifact for yourself. Silver cufflinks, buckles, hip flasks, collar stays and key rings make a perfect fashion statement.

Gifting of silverware is an idea that jells perfectly with Indian tradition. The metal is not looked upon as a mere luxury symbol world over. The Chinese, for instance, believe a silver locket around a child’s neck would drive away any evil spirits, whereas the Incas of Peru have called it ‘the tears of the moon’.

Shiny silver signifies status and wealth. The magnificent metal is perceived by Indians traditionally as one of the most auspicious symbols that fetch good luck. It can indeed get cool and fashionable. The majestic metal has acquired an unmistakable stature and aura of its own.

Silver, once treated as a country cousin of gold, now proudly rubs shoulders with any precious metal you make mention of. It is now counted among the most romantic and sought after precious metal globally.

Silver is currently among the most preferred metals for gifting. Especially, to revive the spark in a relationship, sensuous silver jewelry can be a perfect choice. An elegant pendant, opulent choker, or handsome hair ornament of traditional white or pastel colored pearls set in sterling white metal will make a fashionable gift to suit one’s tastes, style quotient and sentiments.

Tags: Gifting occasions, low cost gifts, business gift baskets, promotional gifts, Best corporate gifts, corporate gifting for employees, gifting etiquette, Best business gifts, Worst gifts,

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Corporate gifting is very important to maintain good relations with a client. If you come up with an idea of a novel gift that might really look awkward in front of a client, you may even stand to lose the deal. All of a sudden you find yourself in an unsavory situation.

As a rule, the person gifting his/her client must know some very specific details about the client. These specific details could be major characteristics, like/dislikes, habits, age and other facts.

•    Getting acquainted about your client’s personality and thinking patterns would make up a great deal while choosing the right gift for a corporate client.

•    Every person may love a certain gift and might dislike a certain gift. It is better to know your client and then choose a gift for them rather than choose a gift without knowing the clients personality and characteristics, etc.

Corporate gifting is done to promote relationship with our employees, clients and others is what we all know. A recent trend in corporate promotional gifting is ‘customization’ i.e. just the way the company’s brand logo can be impressed upon the gift, the customer’s name can be embedded upon the gift too.

Imagine presenting a beautiful cross pen to a prime customer with his name on it. It is the ultimate excitement one can get from a gift and render it the most memorable.

Corporate promotional gifting is an expression of one’s appreciation and in a small way acts as a recall medium such that when the client has to make a decision; your logo appears automatically in front of his eyes.

It is these little things that are personal in nature and spell the difference between you and your competitor helps generate sales and build long-lasting relationships. Corporate promotional gifting will always remain as a premium business etiquette and relationship-building activity.

Tags: Corporate gifting, promotional gifts, gifting india, , corporate gifts companies, Corporate gifting India, Business Gifting
Corporate gifting, Popular corporate gifts, business gifting, gifting etiquette

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Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts!

If ever there is a great need than ever for a business to reinforce ties with their most valued and prestigious customers, business associates and partners, it is now!  The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

 With the prospect of slackening demand owing to the recession, you may not like to give rich lifestyle and luxury gifts like jewelry. But silverware, and other exclusive gifts will do the trick when it comes to building the bonds with corporate clients.It is necessary to follow the latest trends in the world of corporate gift. Now, professionals do not relish regular, ubiquitous gifts.

Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

The other key point that the marketing experts emphasis on is doing something nobody else is doing or hasn’t thought of doing thus far. This will provide you an entry point to establish your brand in the market.

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Customizing, as we have been constantly asserting, is a critical element for the success of a corporate gifting program.

The corporate gifting exercise should be planned well in advance well before the festival season sets in. This will give you enough time to negotiate the price for the gifts you are looking for and also to avail of attractive discount offers.

We have already checked some guidelines to follow for corporate gifting during festivals. Of course, these guidelines may vary based on your company policy. Inputs from experts are very essential to strengthen bonds with existing and prospective clients since on the eve of festivals.

There are a number of intricacies involved at each step. For instance, it needs to be decided whether to go for personalized packaging with special notes inserted in them. 

In other words, sourcing, packaging and dispatching the gifts demand an on-time and high quality solution providers to manage the specialized gifting related tasks on continual basis.

Here’s one important tip before you finalize your gifting resource. You should not approach a retailer unless there is a corporate sales department in place that offers personalized attention to corporate clients.

Consider factors like shopping drop shipping, ability to customize gifts and level of customer service support to make choice of a gift company. It is important that you come up with a novel gift idea that would stand out.

If you are wondering whether this task can get easier and hassle-free, we have already suggested you two options in the form of Gifted Lifestyles from Tarana Khubchandani, Kanchan Khubchandani, Armaiti Bhagwagar and Rashna Talati. Another resource we have recommended is an individualized service offered by Nidhi Agrawal.  ekco is another reliable resource for product promotional campaigns.

It has been observed that a nice note can reduce feelings of obligation, if any, on the part of the recipient. Also, it can provide some welcome pleasure in a routine workday.

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Now that the long festive season starting with Navratri, encompassing Eid, Diwali and Christmas, and continuing all the way up to the new year, is in its full swing, this is the right time to take stock of some key dos and don’ts of corporate gifting on the festive occasion.

We shall help you grasp the basics of festive gifting, so to say:

• First and foremost. It’s important to check the company policy on giving and receiving gifts. Know whether they prefer token gifts or something fancy or jazzy as well.

• One should remember cultural and geographical barriers. Each state and country has its different values on basis of which gifting strategy should be devised.

• Follow their norms. Doing so is important or else you might end up offending the clients.

• When giving a gift to individuals, it’s always a good idea to give a gift that is personalized in nature. Cost is not always the factor; try to follow the person’s tastes and know about his or her tastes.

• For example, if a client enjoys a particular sporting activity, he or she should be given free tickets to that game or a souvenir.

• Gifting should be personal but not too personal as it may create a misunderstanding. For example you should not be gifting a weight loss certificate to a fat person or a box of sweets to a diabetic this may create a misunderstanding.It might be Eid, Diwali and Christmas, yet one should avoid sending gifts that are based on religious themes. Generic gifts work best.

• Do not repeat the same idea. Each year the gift should be different and if possible better than the previous year, thus making the client appreciate it more.

• Putting a logo on the gift is important, but do so in a subtle manner!

Tags: gifting to clients, promotional products, , Best corporate gifts, Gifting occasions, Cheap corporate gifts, Popular corporate gifts, Best business gifts, corporate gifts companies, Gifting events

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Diwali, the festival of lights, is celebrated all over India and around the globe where NRIs are settled in larger numbers. Diwali, also known as ‘Deepawali’, originates from the word ‘deep’ meaning the light from a row of tiny diyas in order to brighten the lives of each and every one as well as to spread positivity around. In essence, Diwali is celebrated to spread the light of love and hope.

To add value to your gift giving ritual, The Mint publication unveiled more than hundred enterprising ideas. It carried a special edition of the Lounge section devoted entirely to the tradition of gift giving in Diwali.

A series of special features covered a whole gamut of ideas - from environment-friendly products and almost-free gift ideas to splurge-worthy goodie. The idea was to find festive bounty for every budget.

The introductory essay noted: “No matter how lean the year, this is not the time to scrimp. In fact, it’s the season for some serious retail therapy. That’s why we went shopping for some beautiful goodies. There’re price tags suitable for every pocket.”

They made a conscious effort to steer clear of the diyas and candles. Their list covered the whole gamut of items from nice eco-friendly products and jewelry to beautiful handicrafts and fabulous almost-free gifting ideas.

Enlarging the spirit of gifting and giving, the Lounge team noted: “We also believe Diwali is not merely about exchanging gifts. It’s also a time to share our good fortune with those who may not perhaps have as much. Hence they also covered various ideas on giving gifts that have the power to change lives.

The Mint accumulated for readers to gift your near and dear ones to bring smiles on their faces. Click on the link below to check about enterprising gift ideas:

http://www.livemint.com/2009/10/09203732/104-ideas-to-be-everyone8217.html#

Tags: corporate gifting for employees, Corporate gifting India, corporate gifts companies, gifting india, business gift baskets, Gifting occasions, gifting etiquette, Worst gifts, low cost gifts, promotional gifts

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Now that the long festive season starting with Navratri, encompassing Eid, Diwali and Christmas, and continuing all the way up to the new year is in its full swing, this is the right time to take stock of some key dos and don’ts of corporate gifting on the festive occasion.

We shall help you grasp the basics of festive gifting, so to say:

• First and foremost. It’s important to check the company policy on giving and receiving gifts. Know whether they prefer token gifts or something fancy or jazzy as well.

• One should remember cultural and geographical barriers. Each state and country has its different values on basis of which gifting strategy should be devised.

• Follow their norms. Doing so is important or else you might end up offending the clients.

• When giving a gift to individuals, it’s always a good idea to give a gift that is personalized in nature. Cost is not always the factor; try to follow the person’s tastes and know about his or her tastes.

• For example, if a client enjoys a particular sporting activity, he or she should be given free tickets to that game or a souvenir.

• Gifting should be personal but not too personal as it may create a misunderstanding. For example you should not be gifting a weight loss certificate to a fat person or a box of sweets to a diabetic this may create a misunderstanding.It might be Eid, Diwali and Christmas, yet one should avoid sending gifts that are based on religious themes. Generic gifts work best.

• Do not repeat the same idea. Each year the gift should be different and if possible better than the previous year, thus making the client appreciate it more.

• Putting a logo on the gift is important but do so in a subtle manner.

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There is no doubt about the fact that personalized gifts make a memorable and unique choice. However, the selection process and the ultimate act of choosing a gift that would appeal to the person cannot always be as simple as it looks.

In one of our recent posts, we focused on a unique venture of highly creative Nidhi Agrawal who makes gifts, which suit the receiver’s personality. As we found out, you just need to hand over a picture of your choice to her and she converts it into a dramatic present to reflect the person’s interests by applying her imagination.

There is another comprehensive resource more suited for corporate world when it comes to personalized gifting, merchandising and promotions. We are referring to ekco that stands out is their solid service and innovative ideas.

ekco implements entire product promotional campaigns for their clientele from across different businesses/ industry segments like FMCG, financial institutions, advertising agencies and pharmaceutical firms, among others on a turnkey basis.

ekco serves under the loyalty programs for which they work closely with right from the basic concept to the complete execution of the campaign all across India. Their specialization lies in providing innovative and concept-based gifting solutions.

They supply everything from chocolates, sweets, idols, designer candles, silverware to fancy Hampers. They also deal in items like windcheaters, umbrellas and diyas for various festivals like Diwali, Christmas and of course, the New Year.

Customization and personalization of gifting solutions is the forte of ekco. They undertake the gifting and promotional projects starting from manufacturing to personalizing products like T-Shirts, caps, mugs, clocks, watches, ceramic/ porcelain items, etc. They also execute customized print jobs like printing tattoos.

Some of the categories they deal in are Awards and Recognition; Branded Products; Eco friendly Products; Festival Gifting; Games; Handicrafts; Household Products; Office & personal products.

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There is enough evidence to firmly establish a link between festive corporate gifting and tangible increase in business activity. Should this proposition be enough to give you the confidence to make specific RoI (return-on-investment) projections in your marketing plan?

Several surveys conducted on corporate gift giving indicate that vendors who come up with innovative gifts were twice as likely to enhance their chances of being contacted by customers as those who didn’t have a well-thought gift program.

One simple thing you can do is composing a nice personalized, ideally handwritten note or card. This gesture can be as meaningful as the gorgeous gift itself, since it conveys to the recipient your genuine, non-business-like intentions and also the sincerity of your gift giving act.

Then there’s the vexing issue of whether to courier the gift or present in person. If the relationship warrants it, the idea of sending it to the recipient’s home can be considered to add a personal touch, especially when the gift commemorates your corporate friend’s personal occasion coinciding with a festival.

To put a logo or not to is another issue. Many businesses prefer customized gifts, believing it helps to retain the brand impression in the minds of recipients. When the item is a utility one likely to be used on day-to-day basis like a calendar, or coffee mug, this amounts to free advertising. So there is a tackiness quotient to consider.

The customized items with a logo may make great trade show premiums or perfect leave-behinds, but they could never be considered deeply heartfelt gifts. They will be sans a personal touch. It makes sense to avoid obvious self-promotion even when presenting a gift to create the impression that it is personal, and not a generic one!

Above are some of the key aspects that should be kept in mind during a festive corporate gift program.

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One thing that will differentiate a sub-standard vendor from a quality one is the value addition the latter can bring to clients. The process is not just restricted to manufacturing, purchasing, or disturbing the gift.

A winning and long-lasting association with the clients is possible only by striking a rapport and understanding their psyche. It requires a great deal of insight and sensitivity on part of the vendors.

An understanding of factors such as budget constraints, timeliness of a gifting plan, correct choice of occasion, relevant theme for gifting is essential. The success of a corporate gifting business is not merely about the “art of selling’. It’s more to do with discovering the ‘joy of gifting’ them. Packaging ideas also matter a great deal (not to forget ‘out of the box’ gifting products!)

A unique selling proposition will help to transform the gift into a motif of relationship-building. This again is never an easy task. First study what a bunch of business players around you are doing and think how you could do it better.

Before you push forward with your gifting business plan, be clear about its focus. You then can sell the idea itself. The logistical issues will then come into play as you will need to explore things such as distribution & partnerships, and work out establishing relationships with a host of corporate gift representatives to market and sell your product portfolio to their corporate clients.

It may not be always easy to approach end-users directly when you are likely to compete with an entity that has almost everything else on its side, including a strong sales relationship with your potential customer-base.  Before you make a move, get some sense of the market dynamics and what exactly you are up against!  This is critical to make a corporate gifting business successful.

Tags: Best corporate gifts, Corporate gifting India, promotional products, promotional gifts, low cost gifts, Worst gifts, gifting india, gifting etiquette, Gifting occasions, Gifting events

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