Brand Building

Unstated ethics of gifts and hospitality

The underlying ethics of both giving away and receiving a corporate gift can often get confusing. The process requires proper care, attention and thought to adhere to sensitivities of a corporation or an individual. One has take into account cultural aspects as well as personal preferences. It’s like a tightrope walk. (more…)

By Giftex, ago
Brand Building

How to determine fair value of a corporate gift?

We are debating here about the fair value of a corporate gift. Of course, the norms will vary from one country to another and one country to another, which can make it even more difficult to formulate a generic gifting policy. Customize it on basis of a simple principle of reciprocity. It can help you decide a proper level of gifting or hospitality. (more…)

By Giftex, ago
Brand Building

Recognize employees’ efforts with gift certificates

A successful organization thrives on high-performance, dynamic culture. The key is to build a base of people, at all levels that will critically scrutinize their own practices and voluntarily ask themselves if they are doing all they can to their full potential. The mindset needs to be changed, though! But how to make this happen, you must be wondering! This is where gift certificates come into play. (more…)

By Giftex, ago
Brand Building

What to give and what not to your mom!

We take a quick look at an interesting news article that quotes proud mothers who how and what they expect their sons and daughters to gift them this Mother's Day. Aanchal Tuli of TNN makes the following interesting points based on interviews with several mothers as what they would prefer to receive and what not from their children on the occasion: (more…)

By Giftex, ago
Common mistakes

The art of gifting, promotion and appreciation

Gorgeous gifts are a fascinating way of expressing your heartfelt emotions that are crucial to any business related or organizational activity, going beyond achieving professional means and ends. In the current competitive business marketing dynamics, the concept has indeed evolved fast with innovative corporate gifting ideas coming into play. (more…)

By Giftex, ago