Why must you be there at Giftex 2013 in Bangalore?

Thanks to a highly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats. As all of us would readily agree, corporate entities cutting across domains and irrespective of their scale, are now facing the tricky scenario of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. (more…)

Defining the creative, trend-setting spirit of gifting

The just concluded annual Giftex show truly embodied the creative, trend-setting spirit, which goes to define the corporate gifting industry. The ability of bringing the best in business under one umbrella – as the event has managed to achieve, year after year, can well be attributed to the fact that it’s successfully conceptualized and executed by a team of experienced professionals, supported by our exhibitors who have complete faith in us. (more…)

Be aware of country-specific gifting norms

Knowing the precise guidelines and norms of gift giving for the international destination you will be visiting as part of your business plans will definitely help make your foray there a success. To have knowledge of countries where a gift is generally expected, those where a gift is not usually expected on the very first visit, but on subsequent visits and also Countries where a gift isn’t expected, or less frequently exchanged, sure will help. (more…)

Google Trends to know developments in corporate gifting

Google Trends is a handy tool that can offer unique and precise insight into a business niche, thus helping to form effective Search Engine Optimization (SEO) plans and marketing strategies. The free tool allows a user to easily compare, contrast and gauge the popularity in terms of volumes of a particular search term by using a wide array of filters like location, defined time-frame as well as type of search in local or global parameters (US, UK etc). (more…)