Category Archives: Common mistakes

Recognize employees’ efforts with gift certificates

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A successful organization thrives on high-performance, dynamic culture. The key is to build a base of people, at all levels that will critically scrutinize their own practices and voluntarily ask themselves if they are doing all they can to their full potential. The mindset needs to be changed, though! But how to make this happen, you must be wondering! This is where gift certificates come into play. Continue reading →


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What to give and what not to your mom!

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We take a quick look at an interesting news article that quotes proud mothers who how and what they expect their sons and daughters to gift them this Mother’s Day. Aanchal Tuli of TNN makes the following interesting points based on interviews with several mothers as what they would prefer to receive and what not from their children on the occasion: Continue reading →

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Nuances of target-marketing and relationship-building

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Don’t assume things! Just because you like a gift idea doesn’t mean your recipient will! Think hard before you finalize a gift idea. Once you have done so, the task of choosing from a wide array of corporate gift possibilities is not so difficult. Let’s consider the pros and cons of some of them: Continue reading →

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The art of gifting, promotion and appreciation

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Gorgeous gifts are a fascinating way of expressing your heartfelt emotions that are crucial to any business related or organizational activity, going beyond achieving professional means and ends. In the current competitive business marketing dynamics, the concept has indeed evolved fast with innovative corporate gifting ideas coming into play. Continue reading →

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Tips to give apt gifts

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While conceptualizing a gifting program, keeping in mind those up the corporate  corporate ladder, it is essential to maintain a level of formality, that is, one should use the traditional and conservative approach. Anything that is an executive gift will usually fit the bill. Leather Pad Holders, Desk Clocks, and Fine Writing Instruments are places to start for traditional type gifts. Continue reading →

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Business challenges faced by corporate gifting companies

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Every trend, however unique or ubiquitous it might be, will stay around for a while and then fade out gradually, to make way for a new one. That’s how things go! Nothing is perpetual and permanent especially in today’s highly competitive and fragmented scenario where nothing is going to remain in public memory for too long. Continue reading →

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Is it fair to bring ‘gifts’ to doctors under IT lens?

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The Food & Drug Administration body (FDA) in the United States currently bans ‘gifts of any substantial value’ to medical practitioners. However, it lets pharmaceutical companies spend on continued medical education (CME), drug samples, free dinners, and promotional merchandise like pens and prescription pads carrying embossed company logos on them. Continue reading →

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What do new tax rules on gifts to doctors imply?

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The IT department is going to tax the amount that pharma and other allied industries from the health sector spend on freebies reserved for medical practitioners as well as their professional associations. And those accepting such freebies are going to get taxed equally. Continue reading →

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Unspoken norms and codes of corporate gifting

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Find gifts that are unique in terms of appearance and usage. The next step is elegant packaging and actual presenting with grace so that the receiver is happy and not embarrassed. Last but not the least, avoid a gift in cash – either giving or receiving it. Following are few more important codes and ethics of corporate gifting: Continue reading →


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