Common mistakes

Handy tips to give apt and timely gifts

While conceptualizing a gifting program, keeping in mind those up the corporate  corporate ladder, it is essential to maintain a level of formality, that is, one should use the traditional and conservative approach. Anything that is an executive gift will usually fit the bill. Leather Pad Holders, Desk Clocks, and Fine Writing Instruments are places to start for traditional type gifts. (more…)

Brand Building

Why must you be there at Giftex 2013 in Bangalore?

Thanks to a highly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats. As all of us would readily agree, corporate entities cutting across domains and irrespective of their scale, are now facing the tricky scenario of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. (more…)

Brand Building

Defining the creative, trend-setting spirit of gifting

The just concluded annual Giftex show truly embodied the creative, trend-setting spirit, which goes to define the corporate gifting industry. The ability of bringing the best in business under one umbrella - as the event has managed to achieve, year after year, can well be attributed to the fact that it's successfully conceptualized and executed by a team of experienced professionals, supported by our exhibitors who have complete faith in us. (more…)

Common mistakes

Be aware of country-specific gifting norms

Knowing the precise guidelines and norms of gift giving for the international destination you will be visiting as part of your business plans will definitely help make your foray there a success. To have knowledge of countries where a gift is generally expected, those where a gift is not usually expected on the very first visit, but on subsequent visits and also Countries where a gift isn’t expected, or less frequently exchanged, sure will help. (more…)

Brand Building

Google Trends to know developments in corporate gifting

Google Trends is a handy tool that can offer unique and precise insight into a business niche, thus helping to form effective Search Engine Optimization (SEO) plans and marketing strategies. The free tool allows a user to easily compare, contrast and gauge the popularity in terms of volumes of a particular search term by using a wide array of filters like location, defined time-frame as well as type of search in local or global parameters (US, UK etc). (more…)

Common mistakes

The golden rules of successful gifting

Writer Penny Fleming, quoting Harvard psychologist Dr. Ellen Langer, mentions that to give a good gift, “one must ask oneself, What is it that I wish it to convey, and what are the ways to do so, and perhaps how might my intentions be misunderstood? Incidentally, the expert has studied how timely gifts tend to strengthen social and personal ties. (more…)

Brand Building

Unstated ethics of gifts and hospitality

The underlying ethics of both giving away and receiving a corporate gift can often get confusing. The process requires proper care, attention and thought to adhere to sensitivities of a corporation or an individual. One has take into account cultural aspects as well as personal preferences. It’s like a tightrope walk. (more…)