Brand Building

Looking a Gift Horse in the Mouth

In ‘America’s Sweetheart’, Billy Crystal’s character, super-publicist Lee dishes out pearls of wisdom on promotional strategies to his underling. One of them is this: “Survival Rule no. 3, kid, you’re not here to love anybody, you’re here to promote a movie, that’s it – period. Say you’re here and you Read more…

By Giftex, ago