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Archive for the ‘Brand Building’ Category

Secrets of corporate gift-giving revealed at Giftex

Tuesday, February 7th, 2012

As all of us keenly await the launch of  Giftex, we take this opportunity to evaluate some of the key strategies and aspects of corporate gift-giving and how the program can be most effective in today’s competitive business scenario. We quickly sum up important points related to the topic:

  1. If you are looking to strike a more personal connection, it is important to customize your gift in order to set yourself apart. It’s the thought that often matters. If you know, for instance, that the gift is for an executive who loves traveling to Australia, you will get something related to Australia, as if to convey, ‘I went out of my way to get you (the receiver) something.’ Cost is not the sole deciding factor. Thought and theme behind what you give is equally vital.
  2. There are so many ways of personalizing a gift. Technology helps a great deal in personalization. Gift personalization isn’t necessarily about ‘cheesy gifts’, but the cost of your gift must go with the value of your relationship with the client.
  3. For the gift to convey a message, irrespective of its price tag, the giver should be clear about the purpose of the gift and the entire gift giving exercise. Is it a ‘thank you’ gift for the company, or do you want to give a gift to a key individual associated with the company?
  4. When a company/individual is familiar with its recipient, the connotation of the exercise changes. You can be more liberal and flexible in your gift giving exercise because you know the set-up/ mindset of the recipient company/individual.
  5. Ultimately, it all boils down to how much the gift giver has actually budgeted to give, whether or not the corporate entity/individual is a really important client, and last but not the least, the customization factor - how creative and innovative one can get in selecting, packaging and presenting a gift – all of which together add value to the corporate gifting exercise and determine its success in terms of conversions (increased sales and profits).

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Encourage excellence with Creative Awards & Rewards

Monday, February 6th, 2012

About two decades ago, a dynamic a husband & wife team of Mr. Prashant and Mrs. Bijal Kalbag launched a vivacious venture, namely Creative Awards & Rewards. What forms the crux of their business process and philosophy? Let us try to find out…

The company strives up to provide complete personalized solutions to meet the creative demands of its corporate customers. With emphasis on constant innovation and experimentation coupled with a ‘Never Say No’ attitude, the duo has steadily established the company into a domain leader, steadily growing its offerings by adding diverse materials into their existing range. Here are some of the highlights of its extensive product range and its exquisite features:

•    Just to elaborate, Creative Awards & Rewards provides a bouquet of perfectly crafted products made of Metal, Steel, Crystal/Glass, Wood, Acrylic, Fiberglass, Soft PVC, Leather and Ceramic to suit every budget.

•    Besides, Trophies, Presentation Plaques and Cups, the Company also offers a range of Corporate and Promotional Gift items like Crystal Candle Holders/Paperweights/Min. Clocks/Ganeshas/Vases/ Glasses/ Bowls, Time Pieces – Wrist Watches/ Wall & Desktop Clocks.

•    Creative Awards & Rewards provides outstanding stationery Items in Wood and Metal like Photo frames /Pens and Pen holders, Calendars, Pen/Mobile & Visiting card holders.

•    Also there are magnificent items like Coasters, Ceramic Mugs and Plates, Bar Sets…… and promotional and gift items made of  Stainless Steel, Leather, Soft PVC, as well as Lenticular Products made precisely as per your design and specifications.

•    The whole gamut of operations- right from computerized designing, crystal, metal casting, wooden, acrylic, painting and packaging department- are all available under one roof to ensure quality and timely deliveries.

The idea is to help a client achieve the desired impact through highly rewarding and fulfilling corporate appreciation programs. That’s exactly why it has come up with a new range of products in the above mentioned categories. You just need to get in touch with the company’s sales representative by giving them a call and they will respond. Alternatively, you may send an online enquiry through the official website, http://www.creativeawardsnrewards.com/.

Giftex heartily supports the exciting business idea of Mr. Prashant and Mrs. Bijal Kalbag. Our best wishes to the enterprising couple…


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Giftex is a perfect resource to give the best corporate gifts

Monday, February 6th, 2012

It is important for companies to understand the importance of branding and image building, hence the benefits of corporate gifting can never be under estimated. While there is plenty of variety of corporate gifts available in market, we need to select the appropriate one which meets our needs like promotional value, utility, quality of the product and the most important price.

Here are few tips which will enable you to the most economic yet quality gifts:

•    One of the important criteria while selecting a corporate gift is quality. The product should meet their status and position. If the company fails to deliver a quality gift, it would only spoil their goodwill. The behavior of the recipient would then most likely change if you end up giving them a low quality object.

•    Other important criteria for choosing a corporate gift is its utility. Promotional products like desktop articles, pens, t-shirts, bags prove to be very useful. They bring out the desired result in most cases and are most effective because of their utility to a broader category of people like housewives, employees, students and so on. Such gifts can surely bring about positive results for the companies.

•    The last but not the least important factor while selecting a right corporate gift is the budget. Though it is true that clients wouldn’t mind expensive gifts, it is important for companies to choose the right budget that brings out greater Return on Investment. It is of no good investing huge sums and bringing the same amount of business as is it otherwise would have come with a smaller investment.

•    Here are some gifting ideas that might interest you: Garments, Watches, Reading Lamps, Pen Holders, Pen Sets, Mugs / Cups, Art Sculptures, Paintings, Flower Pots, Table Clocks, Perfumes, Candles and Candle Holder, etc.

If you are still confused about selecting the right gift for your clients, why not visit the Giftex 2012 just a few days away from now; the details of this exciting event are available on the site.


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Prime Housewares for holistic home-ware solutions

Monday, February 6th, 2012
Prime Housewares Limited has been in the business of manufacturing exquisite plastic home wares for more than two decades. The company has established itself as an industry leader in the domain, gradually evolving from producing some basic plastic buckets to super quality Microwave Safe Cookware for the modern kitchens of the new millennium. The credit for its rapid rise must be attributed to the leadership and dynamic vision of its CEO Surendra Sanganeria and Managing Director Mr. Jitendra Agarwal. What are the facets that make it stand out?•    The company has carved a niche for itself in the domain of home-ware solution for the modern home-maker, providing holistic solutions - right from manufacturing food savers for the refrigerator, microwave safe containers to printed bathroom sets and laundry basket with wheels.

•    The quality of product made by Prime Housewares meets the highest possible standards set by the international company TUPPERWARE from U.S. It has exclusive outlets in Mumbai, Navi Mumbai, Bangalore, Hyderabad and Chennai. It has pioneered as manufacturers of plastic microwave safe products. Innovation is the key driver which distinguishes the company from other brands.

•    Its products are exclusive and customized, hence widely preferred by the middle and high end customers who aspire to possess and use high quality products to enhance their lifestyle.

•    It has entered into joint venture with International company ZIBO, renowned manufacturers of cleaning aids like floor brushes, cloth brushes, window squeegee, sink brushes etc. Prime has earned exclusive rights for marketing these products all over the country. It has given exclusive display stands for retailing of ZIBO products.

With a vast network including more than 2000 dealers across India, Prime Housewares plans to open number of exclusive outlets along with tie-ups with all upcoming malls and department stores. It has a strong presence in major metros like Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkata and Ahmedabad, looking to further widen its network by launching exclusive outlets and tie-ups primarily with ‘A’ class outlets.


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Defining the creative, trend-setting spirit of gifting

Sunday, February 5th, 2012

The annual Giftex show embodies the creative, trend-setting spirit that defines the corporate gifting industry. The ability of bringing the best in business under one umbrella can be attributed to the fact that the event is conceptualized and managed by a team of experienced professionals.

Specialists in the gifting industry belonging to Trade & Technology Exposition Co. (India) Pvt. Ltd have conceived it as a complete and comprehensive exhibition and event management platform. They have successful hosted several events on different themes, and Giftex is a testimony to their capabilities.

Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts! The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

In this context, Giftex is a one-stop shopping event for bulk purchases by corporate entities and traders, giving everyone access to India’s top sourcing hubs. All the earlier Giftex editions had been a huge hit, and this year’s edition to be held at Mumbai’s Nehru Centre in just about a week from now, promises to be a blockbuster.

And here is a word of advice to make the most of your gifting program: Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

For many more such ideas and gifting options, visit Giftex 2012!


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Why must you be a part of Giftex 2012?

Saturday, February 4th, 2012

Thanks to a truly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats.

As all of us would readily agree, businesses cutting across domains and irrespective of scale, are now facing the tricky challenge of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. In such circumstances, a little help from outside is always welcome. This is where Giftex 2012 will come into play.

A gift is an ideal tool, object or gesture, whichever way you consider it, when it comes to making a permanent and fulfilling impression on your clients, business associates as well as your valued employees. Gift giving is not a mere ritual. It has emerged as a crucial corporate strategy as part of a larger jigsaw. Generic gifts picked by harried administrative assistants are giving way to personal gestures designed to indicate just how much your truly care for your corporate buddies.

An old cliché goes that ‘it’s the thought that counts’ has perhaps never been more dead-on that now! Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

In the field of sales & marketing services, clients expect gifting-industry consultants to be right on top of trends; be innovative and tuned to new technology. Part of their responsibility and role to our clients is to come up with innovative ways to get their messages across. For those keen on sourcing the best corporate gifting options, Giftex 2012 provides the perfect opportunity. The event spread over the spacious halls of Nehru Centre will bring together the best from the gifting industry under one umbrella.

A trendsetter and torchbearer in every sense of the corporate gifting industry, Giftex is bound to be a grand success. Be a part of this grand event to grasp various finer aspects and get practical ideas to simplify the task of corporate gifting.


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Champion Trading’s torches are perfect for brand building

Saturday, February 4th, 2012

Mumbai-based Champion Trading Company, formed more than five and a half decades ago, is known for developing and manufacturing all kind of attractive and durable torches. The products also made specifically in a buyer’s brand or mark, as part of customization.

Here’s a quick look at their vast and quality product range

GEET 205

Model                   :   GEET 205
LED                      :   1 Super Bright White LED
Operates on          :   2 AA Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   80 ft.
Product Size       :   170mm x 44mm x 27mm
Special Features    :   Glow in Dark Torch body

3 CELL TORCH

LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Useage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body
LED                      :   1 Super Bright White LED
Operates on          :   3 ‘AA’ Batteries
Usage Time     :  250+ hours of time
Light Coverage  :   80 ft.
Special Features    :   Glow in Dark Torch body

Model                   :   GEET 27

LED                      :   27 Super Bright White LED
Operates on          :   4 ‘AA’ Batteries
Usage Time     :  16+ hours of time
Light Coverage  :   100 sqft. area.
Product Size       :   139mm x 15mm x 139mm
Special Features    :   1) Glow in Dark body
2) Round & Flat body
3) Indoor & outdoor useable
4) Magnet to stick in flat metal body
LED                      :   1 Super Bright White LED
Operates on          :   2 ‘AA’ Batteries
Usage Time     :  175+ hours of time
Light Coverage  :   50 ft.
Special Features    :   Available in attractive color

Model                   :  GEM 30

LED                      :   30 Super Bright White LED
Operates on          :   6 volt 4.5Ah Rechargeable battery
Charge Voltage :   AC 230 Volt
Charging time    :  Appx. 10 Hours by AC 230 Volt
Usage Time     :  Appx. 14 hrs
Product Size       :   234mm x 64mm x 39mm
Special Features    :   1) Low battery indicator
2) Charging indicator
3)  12V DC charge input
4) 180 degree light distribution
5) Auto - on Mechanism
6) Auto - off Mechanism
7) Over charge protection


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Features that make the Garg Group stand apart

Friday, February 3rd, 2012

Giftex takes great pleasure and pride in introducing our esteemed patrons to Garg Group Companies. The corporate house boasts an enviable range of over 5000 different dazzling designs of catchy key chains apart from other exciting product range in different materials and domains.

These products are available at their spacious Mumbai Show Room. They have a full-fledged setup with a factory located at Aligarh in the state of Uttar Pradesh. Not just that they have booking offices across leading metros of India, including Bangalore, Pune and Goa as well as overseas offices in Dubai and Colombo.

The company has formed a vast network with business association across the country and spread across the length and breadth of the country, well recognized in both national & international markets for its quality and superiority of product range. Their motto is to give the best quality and equally supreme service as testified by an ISO 9001 – 2000 certificate for their offerings. What else are the features of the venture run by the Garg Group?

•    Garg Manufacturing Unit’s core expertise, as stated above, lies in producing all types of key chain varieties, badges and cufflinks on basis of each customer’s needs and budget.

•    It’s a professionally managed group, always keen to take challenges in regards to improvement of quality and Service.  Its team is invariably ready to align itself to customer imagination and precise requirements.

•    Garg manufactures their products in all types of diverse materials like Brass, Zinc, Mild Steel, Stainless Steel, Wooden, Acrylic, Plastic, Rubber, Leather etc.

•    Garg also manufactures an exclusive range - Gold Plated, Silver Plated, Chrome Plated, Nickle Plated, Black Silver, Black Nickle, Oxidized, Copper Finish, Antique finish, Dull Silver etc.

•    Garg undertakes Casting, Stamping, all type of molding, Sand Casting, Aapoxy Coating, Meena Works, Lazer Engraving and all types of printing jobs on a wide variety of materials.


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A premier event for the entire gifting industry

Friday, February 3rd, 2012

A highly professional approach over the years has ensured that business visitors at Giftex, the much awaited event related to the contemporary gifting industry, would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the show.

No surprise, the previous edition of Giftex was an extraordinary success. As stated above, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged the exhibition venue to be part of this grand showcase event for the whole gifting industry.

Just peeping into the past, Giftex was started more than two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event. Giftex, Trade & Technology Exposition Co. (India) Pvt. Ltd. has now established itself as a leading exhibition organizing company that hosts several events on different themes.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organization has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

Giftex occupies all the five halls of spacious Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors. At this exhibition bulk orders are booked, but no sales are permitted. In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

Giftex has emerged as a premier event for the entire gifting industry. The organizers are confident that the exhibition would be a huge success and offer exciting ideas for the corporate world this year, too!


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Vibrant and vivacious Vastu-friendly gifts

Thursday, February 2nd, 2012

Giftex is pleased to unveil extremely powerful and pacifying, vibrant and vivacious Vastu gifts from one of India’s largest house in the ancient Vastu Shastra Consultancy, Dr. Raviraj Vastu Spiritual Services.

Meruprustha:

This galvanizing object means a three dimension form of shreeyantra which is most powerful and effective made from either an alloy of five metals or crystal. It is good for all round success, prosperity - health - harmony as well as physical - mental - spiritual growth

Wish Pyramid:

It’s a specially designed six layer pyramid with small nine pyramid chip and sudarshan plus lotus effect on basal plate. This pyramid is fitted with complete shree yantra on base. Wish pyramid should be placed in safe locker, cash drawer of shop or office drawer. Your wish one at a time written on piece of white paper with red ink is to be placed inside this pyramid. The pyramid energy help to achieve your objectives as well as it will safeguard your valuables.

Vasturaviraj 45 Pyramid Swastik:

In order to activate center region of big projects, industries or plot of land, 45 pyramids are placed underground in the form of Swastik. Pyramid & Swastik together means –‘Two together perform better’.

Lord Kubera statue:

Lord Kubera is known to a wealth-manager of the Gods & Goddesses. It helps in stabilizing and multiplying the wealth as well as controlling outflow of money and reducing unproductive expenses.

Super Energy Set:

This is highly effective as centre plate or controlling unit. In case of vastu with serious vastu defects, it is necessary to use this unit. It is comprised of nine octagonal plates with 5913 pyramids, 81 crystals representing 81 houses and semi precious stones for navgrahas (Nine planets) 81 lotus symbols with 81 swastik copper chips symbols from the bottom.

This is to be placed in centre region under flooring tiles or these nine plates can be spread on master bed under the mattress. This product is highly effective and known for miraculous results. In the bottom centre plate there is provision of special chamber in which a very specific prayer to Lord of Vastu is placed with intentions for total peace and prosperity.


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