Harsh Mariwala - PPAI Expo

Harsh Mariwala to inaugurate PPAI Expo 2017 !!

 

Harsh Mariwala – Chairman of the Marico group will inaugurate the PPAI Expo 2017, scheduled to be held on the 15th, 16th and 17th of March at Nehru Centre. Promoted by the 30 year old Giftex Exhibition, the PPAI Expo is specifically for Promotional Products and Ideas that Sales and Marketing Managers could use in their branding & marketing.

As marketing strategies become sharper and more focused, brands need to build and maintain visibility in the clutter of the market place. The PPAI Expo provides those marketing tools and ideas. It is India’s only exhibition for Promotional Products & Merchandise, Point of Purchase, Printing Machines, Packaging, Signages, Office stationery, Electronics and gadgets, Promotional gifting and Confectioneries. This is the only place where brand managers, marketing managers and sales managers will connect with sellers, explore new businesses, network and connect with suppliers within the industry.

To know more about the exhibition visit www.ppai.in 

For Visitors Registration please visit – bit.ly/PPAI2017

PPAI Expo – A Benchmark in Promotional Products Marketing Industry

We are Giftex- India’s premier exhibition on corporate gifting. 29 years ago when Trade and Technology Exposition Company India Pvt. Ltd. setup Giftex little did India know that the corporate gifting business would change forever. Right from pen, pencil, diary, and calendar business corporate gifting became a 2000 Crore annual business with a variety of products that range from Houseware, Food hampers, Eco Friendly Products, New Age Gadgets, Promotional Products and others.

Giftex has been the primary force multiplier in the growth of corporate gifting business. It is a natural progression for us at Giftex to promote the Promotional Products Association of India.

PPAI Expo Mumbai

 

Promotional Products Association of India – The groundbreaker expo in promotional marketing industry is all set to kick off. It provides limitless choice to connect manufacturers, distributors and buyers with each other to facilitate and enhance trade in promotional product marketing industry. To facilitate the promotional products business, the PPAI exhibition as well as a net based forum would connect buyers and sellers with each other.

About the Event – The PPAI expo is a B to B expo set to be held on 20th and 21st February 2017 at Nehru Center, Worli. It brings opportunities to expand your business and is the single point of contact for ideas on promotional products, strategies, execution and resources. It will become single largest sourcing portal and every registered user could create their own showroom on the web. Buyers would not have to look out multiple sites to find products. For registered users networking with each other will bring significant benefits from sharing of ideas, knowledge and business generation.

Why Exhibit – The PPAI Expo will be a meeting point for India’s promotional products industry. The only place; where buyers and sellers will connect with each other over a period of two days. To be held at the beginning of 2017 it will provide an ideal platform to explore new business relationships, network and connect with current clients. Generate new leads and tap into a higher business plain. Exhibitors and visitors will keep each other updated on the latest trends and innovations in the industry.

Why Visit – A need has been identified for an exhibition that focuses expressly on the Promotional products industry. This event will help to highlight new ideas, new innovations and provide a vital platform to network and learn new trends in the sales and marketing arena. The Promotional Products Association of India advocates the power and the value of the promotional products in marketing and advertising disciplines. The exhibition will educate businesses to use promotional products as marketing tool.

Following list contains list of top purchasers of promotional products.

– Resellers of promotional products

– Manufacturers and suppliers

– Marketing directors/managers

– CEO’s/MD’s of companies

– Agents/distributors

– Pharma & Health Care

– Financials

– Not-for-Profit Organizations

– Education

– Procurement managers

– Real Estate

Extra Perks – Get a larger exposure and reach by opting smart investments like sponsoring seminars. Also, squeeze the extra juice by being a part of our promotional marketing on social media sites.

For Visitors registration please visit – Pre-Registration: PPAI Expo 2017

For more information-  Visit www.ppai.in or Call (022) +91 22 2207 5256/57/58 or Write us at sales@ppai.in

 

Article Source –  PPAI Expo – A Benchmark in Promotional Products Marketing Industry

Importance of Signages

For any Brand Manager Signage is an extremely important part of the marketing mix because it is the face of the brand. Smart Signage makes the brand recognizable, increases visibility and gives the brand an edge over the competition. Today a brand manager along with the advertising agency is the key decision maker when it comes to the look and visibility of the brand.

 

Importance of Signages
Image Courtesy – The Pinnacle List

 

At the Promotional Products Association of India Expo (PPAI Expo) our target is the brand managers along with the sales and marketing managers. Currently India’s Adv spend on advertising & marketing is Rs. 55,000 Cr of which 8% i.e. Rs.  4,500 Cr is spent on promotional products. With our experience of Giftex we are pleased to invite you to participate in an exhibition dedicated to Promotional Products. Since Signages is an important part of marketing mix, it would give brand managers direct access to your products and to your organization. We request you to register and become a member of Promotional Products Association of India. This net based forum will become the mother site for all promotional products such as advertising, gifts & novelties, promotional clothing, signages, printing machines, point of purchase products etc.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Importance of Point of Purchase Products

Managing point of purchase is now becoming more and more important in the sales, marketing & communication mix. Brand managers are looking to address the different and sometimes conflicting interest of manufacturer, retailer at the point of purchase. It is viewed that these products are the final influencer at the time of buying, with competition between offline and online where online eating into the offline space; POP is assuming an important role in consumer decision making in ever before.

Not just completion between online and offline, but also the cost of space is critical for the retailers and hence brand managers give utmost importance to POP. Since a smart display could have a direct impact on the buying decision. Currently these are viewed as more effective than discounts.

pop-red-bull
Point Of Purchase Display (source – coroflot.com)

 

Today with automation point of purchase products have combined their effectiveness with automatic dispensing machines and added another dimension to the retail space. Products are specifically designed for different kinds of stores. A smart POP mix attracts attention, facilitates, product inspection selection to several shoppers at the same time. It could also have an entertainment angle which is what makes POP products important in any branding, sales & marketing mix.

 

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

The Importance of Promotional Clothing

Promotional Products give a company a unique and interesting way to market themselves and clothing is popular. The most popular used products like Jackets, T shirts, Caps, Scarf’s, Bandana’s, Linen etc. The possibilities are tremendous. Walk into a mall and it’s easy to look around what everybody is wearing and count how many T shirts you can see, with Fly Emirates, Nike, and Manchester United etc.

In the developed countries promotional clothing is considered a number 1 option in every advertising, sales, and marketing & communications strategy. The promotional products association international a US based organization list promotional clothing as the most popular marketing tool. Reproduced below is the chart from PPAI website that shows that promotional clothing is the single largest product in the mix of various promotional tools. At 30.62% clearly it is the first choice of marketing professionals.

 

pie-chart
Sales by Product Category (Courtesy – Promotional Products Association International )

In India clothing is never thrown away. Always handed down, that’s what gives it a lasting value. Every T shirt and clothing is a marketing opportunity. It’s inexpensive, easy and fun. A classic example is during recent monsoon in Mumbai, Idea Mobile distributed free rain coats to all the traffic police with their logo at the back. The visibility that it created, marketed Idea many times over.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

 

Personalization more important than the price tag

 

Branding demands more creativity, innovativeness and more thoughtful ways for creating visibility of the brand. Expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

Advertising gifts and premiums i.e products with logo’s can be given for all kinds of different reasons. Whether its winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship and importantly promote your BRAND. Here are some common occasions for business branding, along with a few branding ideas.

If you are looking to build a long-term professional relationship with a top executive from another company, with the VP of your parent company or perhaps trying to woo potential acquirers, a proper business gift can certainly go a long way towards helping you generate goodwill.

PPAI Blog

 

For these kinds of gainful relationships to be formed sans appearing too pushy, try to give gifts that are not flashy. Timing of your business gift is very important. Do not give it right before you need to ask for something in return. Instead, give it as a warm gesture on your part with no strings attached. Months or even years later down the line, these gifts are used again and again and the brand continues to get visibility.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association India

Official Giftex Mobile Application is now LIVE !!

Giftex Mobile App

Step 1: Official Giftex Mobile Application

You can download the official giftex mobile application for Android & IOS Phones from:

Android  app_store_logos

 

 


Step 2: Launch Screens

These are just the screens as introduction to the mobile application.


Step 3: Registration Process:
Registrations on Giftex Application can be done with any of the following details:
a. New User:
a. You can create your account by just registering with very few details.

b. Facebook:
a. If your phone has facebook and logged in the application will ask permission and grab the details like email from your facebook account.

c. Gmail:
a. You can login with your gmail and the application will get the details from the gmail account.


Step 4: Login Screen:

a. It is a one time login application once logged in it will not ask login until you logout.


Step 5: Main Screen – Tabs
a. Exhibition:
a. It displays the complete details of exhibition with respect to date / time / venue, as well as the contact details of Giftex

b. Exhibitors:
a. List
i. the details like email from your facebook account.

b. Details:
i. On click of any exhibitor get to see details of that exhibitor. Ex. Stall No., Address, Contact No., Contact Person, Email, Website, etc.

c. Invite Friends:
i. This feature is only used if people in your mobile contact list have already downloaded this application.
ii. One gets a list of people who have this application and select their name to send invitation.
iii. This is sent as notification to that person and also shown in the INVITATION TAB of opposite person.

c. Invitations Tab:
a. This tab comes into the picture when people in your contact list have already downloaded the Giftex Application.
b. Invitations Tab only has received invitations and that are not responded to by the user.
c. User can open the invitation and can see the details below the details are 2 buttons:
i. Yes I am going,
ii. No I am not going
d. When clicked YES – then the invitation is removed from the list and the invitee get notification saying that XYZ has accepted your invitation.
e. Also invitee can see the people invited and people coming whom they have invited on a individual Exhibitors Details page.

d. Event Registration – For Visitors
a. For any users who wants to come to Giftex Exhibition can click on this link.
b. Fill up the form of Pre-Registration
c. This details are stored and unique code is given which has to be shown on the counter at time of registration for quick check in.
Short Demo Example for Invitations:

Example 1: Within / Between The Application Users
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar & wants to invite people for this stall.
b. Mr. Patel -> Clicks Invite People -> Gets to See list of people from his contact list having this application.
c. Mr. Patel -> Selects Multiple People and Click Ok.
d. Suppose Mr. Patel Invites Mr. Shah who also has application.
e. Mr. Shah – Receives invitation in the notification bar of the phone & Also in the INVITATION TAB of the App.
f. Mr. Shah – Can view the invitation in the app and decides to GO -> So he clicks YES – I AM GOING button.
g. Now since the invitation is viewed and replied the invitation removed from the INVITATIONS TAB of Mr. Shah.
h. On accepting by Mr. Shah -> Mr. Patel gets a notification saying Mr. Shah has accepted your invitation.
******Mr. Patel will not see anything in Invitation Tab.
j. But Mr. Patel can go to (Wilmar) Exhibitor Details Page and at the bottom can
find that Mr. Shah is going

Example 2: Share With Friends
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar.
b. Mr. Patel -> Needs to invite people to the Wilmar Stall at Exhibition.
c. But Mr. Patel -> Needs to invite the people who do not have the app.
d. Mr. Patel can share the details on various third party application that are – Whatsapp / Facebook / etc.
e. Mr. Patel clicks on the SHARE BUTTON on the Exhibitors Details page.
f. The share button will show list of applications that are there on the phone.
g. Mr. Patel can select any application Ex. Whatsapp -> Select the name of the person Ex. Mr. Mehta
h. An auto message will be generated on the screen saying Mr. Patel wants to invite you to . . . . with link to download.
i. This will help in promotion to huge crowd by creating groups in respective apps and sending message at once.
j. **** This is just an invitation message – It will never be shown in Invitations Tab & Exhibitors Tab.


Step 6: Other Page:

a. Settings:
i – Change Password:
– To change the password for login.
– One needs to re login after password changed.

ii – Notifications:
– To keep receiving notifications or close it.

iii – Logout:
– Click to logout of the application

b. More
i. About Us
– Details of Giftex With Background & Progress

ii. Contact
– How to contact the administrative department of Giftex.


For any queries and feedback contact us at

admin@giftex.in | 022-22075256/57/58 | www.giftex.in

Aura Essence at Giftex 2016

Aura Essence is an authentic and therapeutic aromatherapy brand, with its foundations in the ancient science of Ayurveda. Each Essential Oil is a fusion between ancient recipes and modern technology they have been crafted by using best organic resources from nature while adhering to painstaking research done through centuries. These Essential oils are the pure essence of a plant and have been found to provide both psychological and physical benefits when used correctly and safely.

They can be used in four ways –

1) Cleansing and home

2) Spa and Relaxation

3) Beauty and Skin

4) Remedies and Natural Medicine

The products have – No artificial color. No artificial fragrance. No petrochemical parabens. No animal ingredients and our completely free of additives and preservatives. Aura Essence has been built on Purity, Quality and Authenticity. Packed in gift boxes with diffusers and a wide range of Pure Essential Oils, these are a perfect gift for better living and showing the receiver your thoughtfulness and care.

 

Aura Essence at Giftex

 

 

Blog Post by – Aura Essence

Please visit Aura Essence at stall # 88 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Ratna Novelties at Giftex 2016

Striking the right chords of artistry and blending it with your desires, we at V2R1 intend to serve as your pillars of creativity. A range of gift items for any occasion from festivals to family affairs, jamboree to conferences,we cater to all your needs.

Based in Mumbai, we have more than 20 years of experience and nation-wide presence with more than 500 happy clients.Ever since our inception in 1996, we have been delivering intelligent creations and customer satisfaction all over the country with our 100% quality Assurance policy and easy-to-approach customer service. An amalgam of your vision and our creativity, the solution we provide is intended to be just the right solution for you based on your needs.

Our range of products include handicrafts designed using natural resources, fiber artifacts, locally manufactured hand-made chocolates, gift hampers, seasonal items, and much more, all of which we offer to customize as per your requirements.

We organize events, accept bulk orders and even provide personalized gifting options. With competitive rates to suit your budget, we ensure the best packaging and printing services. Feel free to contact: 09819590251/9930233188  Email : info@v2r1.in

 

 

Blog Post by – Ratna Novelties

Please visit Ratna Novelties at stall # 94 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

Tammy Trade at Giftex 2016

Tammy Trade is an online B2B global marketplace, with verified buyers and sellers, for secure transactions. It is a venture envisioned by a group of dynamic entrepreneurs, professionals and academicians with immense experience in various sectors. Our platform uses a unique blend of latest technology and proven offline trading models to provide faster and simplified access to obtaining sources and tapping newer markets.

We offer a wide range of high quality products at transparent rates for both buyers and sellers. Our sectors include handicrafts, luxury, lifestyle products amongst others. All products on our platform are elegantly crafted and are cherry-picked to cater to buyers from across the world.

 

 

Giftex is a well-established brand in the domain of corporate gifting. We could not think of a more appropriate platform for introducing ourselves in the market. Giftex has a wide reach and is associated with globally recognised esteemed corporate houses. We are confident that Giftex will help us get clients for a stress free business experience.

 

Blog Post by – Tammy Trade

Please visit Tammy Trade at stall # 156 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :