Personalization more important than the price tag

Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

Business gifts can be given for all kinds of different reasons. Whether it’s winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship or to say farewell to an old relationship.  Here are some common occasions for business gifts, along with a few gift ideas.

If you are looking to build a long-term professional relationship with a top executive from another company, with the VP of your parent company or perhaps trying to woo potential acquirers, a proper business gift can certainly go a long way towards helping you generate goodwill.

For these kinds of gainful relationships to be formed sans appearing too pushy, try to give gifts that are not flashy. Timing of your business gift is very important. Do not give it right before you need to ask for something in return. Instead, give it as a warm gesture on your part with no strings attached. Months or even years later down the line, when you have a proposal you want to put forward to that particular person, he or she will still remember the gift you gave long ago.

The best kinds of gifts for building this kind of relationship should be based on your personal connection with them leading to minute observation. For instance, if they had mentioned in passing that they’re a fan of tennis, get them a high quality tennis racket. If they mention that they love Oriental art, get them a Vietnamese painting. This will add a touch of personalization to the gift, an aspect which is far more important than its price tag.

34 thoughts to “Personalization more important than the price tag”

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