Indeed, it seems, consumers perhaps never enjoyed so much of pampering before. Sensing that their mood has turned somewhat sombre, brands cutting across domains are unveiling attractive offers to lure their prospective as well as existing buyers.
Both iconic as well as lesser known brands are looking for innovative ways to rekindle demand, realizing that the overall consumer sentiment is rather low. Sign up just for three months and you will get the membership for the 4th month free, announces an Talwalkars advertisement. The popular fitness chain like many other businesses is trying everything possible to draw people’s attention including the proven marketing trick of discounts.
On the other hand, buyers of high-end cell phones are flooded with cash back offers and easy equated monthly installment plans to own Samsung Galaxy/Grand and iPhones. Cars and electronic goods are up for grabs on zero interest EMI schemes.
And for those thinking of giving holiday season this year a miss, maybe it’s not such a wise thing. As if, taking a cue from many FMCG brands, booking site MakeMyTrip is reportedly giving exciting offers on its domestic airline ticket plans (on base fare only). Their buy one get one free (BOGOF) offer is apparently to beat the inflation blues even as the peak holiday period has already begun.
Swisstours is giving major discounts on mountain railways apart from free entry to hundreds of museums plus free travel offer for children. Not to be left behind, Cox & Kings has come out with cash back schemes of Rs 10,000 per couple for tickets booked before a certain date. Even hotels are trying to woo visitors with several chains launching schemes that allow for additional nights free.
As with the travel industry, similar is the case with automobile, real estate and electronics. Even high end beauty salons have declared ‘happy hours’ whereas basic service providers and consumer-driven services are pitching in with attention-grabbing ads to fetch eyeballs and ensure enhanced conversions, which remains a major challenge amidst lingering slowdown.