Now perhaps more than ever in the past, modern companies are keen to build team spirit and trying to cultivate bonding within employees on the eve of festivals. The idea is to increase the employees’ morale so that they together work towards common goals. The festival of Makar Sankranti and kites go hand in hand. It’s a perfect opportunity to spread cheer and generate some goodwill within the formal corporate environ.

The festival of kites, til-gul laddoos (sesame and jiggery) and gacchak gives a good chance to align with the popular motifs. People of all ages, cutting across the cross-section of the society, pick up their favorite kite designs.

In a way, kites provide a good opportunity for branding. But instead of simply printing a ubiquitous logo of your company, why not keep in mind the popular trend, and accordingly design or gift kinds that are popular? Last year Bollywood symbols were in demand, whereas kites that flaunt tinselville stars seem to be grabbing for attention along with those bearing Anna Hazare and the World Cup winning Team India this year.

Kites bearing the social activist, cricketers, and those of the Bollywood beauties are very much demand. The kites made of PVC plastic in the range of Rs 10- Rs 250 are also popular because they are more durable. Why not organize a kite-flying competition for your staff, and give an award to the winner to create a sense of unity and build team spirit.

Festivals like Makar Sankranti provide a perfect opportunity to bring your employees, colleagues, business associates, clients and partners together, keeping aside professional relations and bonding in a more informal manner. This helps build a rapport with the people who matter to your business. Even popular celebrities can be invited to add a tinge of glamor to the event. This will be a good promotional activity and an apt, occasion based branding exercise.


0 thoughts on “Cultivate team spirit durning the Sankranti festival”

Leave a Reply

Related Posts

Corporate Gifting

Giftex 2017 Exhibitors Talk – Sky Goodies

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.  Sky Goodies is a brand of innovative paper products, based in Mumbai, and founded in 2013 by Amit Gudibanda and Misha Gudibanda. We Read more…

Corporate Gifting

Giftex 2017 Exhibitors Talk – Éntisi

Giftex exhibitors talk about their experience and expectations about Giftex. Have a look.  Q. What kind of product categories / sub categories do you offer for the Expo? Ans. Éntisi is a premium chocolate brand working Read more…

Corporate Gifting

5 Reasons why you should invest in Corporate Gifting

The struggle to garner more market share, while extracting maximum possible revenue out of existing customer base, has spawned a variety of marketing strategies. From old conventional tactics like printing ads in the newspapers to Read more…