Branded merchandise takes a new turn

A new exciting collection of India’s cricketing god, Sachin Tendulkar, in form of exclusive branded merchandise has just been launched. It’s up for sale on and The captivating collection is among the first of such initiatives by the latter. It’s aimed at Sachin’s countless fans across the globe.

The merchandise includes pen drives, diaries, helmet-shaped paper-weights etc as well as accessories like tie-pins, cricket-themed cuff links and wallets. These are among the wide variety of items on offer. The maestro was quoted as saying, “It’s an interesting line of merchandise and a way to keep connected with my fans. Collectabillia has been able to create this unique line.”

Elaborating on the concept, a news report quoted’s VP – Retail Ankit Nagori as saying, “Cricket lovers across the world have great respect and admiration for Sachin, and the launch of this range is a way to extend Sachin’s legacy beyond the boundaries of cricket, and touch the lives of all his fans.”

A backgrounder to Collectabillia

Built to cater to an untapped sports and entertainment ecosystem in India, Universal Sportsbiz under its brand ‘Collectabillia’, is every sporting enthusiast’s dream. USPL offers opportunities to fans to own memorabilia personally autographed by their icons, and assists celebrities with extending their brand connects beyond endorsements.

Promoted by Anjana Reddy – also a sports enthusiast and national level badminton player – and backed by the Accel Group, of the Angry Birds and Facebook fame, Collectabillia aims to bridge the gap between celebrities and their ardent fans by offering a sense of pride and possession.

IPL and branded objects

Incorporated in 2011, India’s first celebrity-commerce company, Collectabillia launched its auction platform during the 2012 season of the IPL partnering with master blaster Sachin Tendulkar exclusively to auction limited edition merchandise post his historical ‘hundredth, hundred’.

The company is keen to encourage the collection of sports memorabilia for personal joy or as a strong investment proposition. Collectabillia wants to extend the global market of memorabilia into India, allowing the ownership of personalized merchandise along the same lines as that of art, numismatics and philately.

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