Most corporations order large amounts of corporate branded items to distribute to their customers, employees, distributors, and retailers for many reasons. From giant corporations to small businesses, this promotional trend has carried its way though most of the business world.
These branded gifts represent a sense of appreciation to the receivers and at the same time keep the corporation in mind whenever the branded item is present. A good example of this is the commonly known corporate branded pen. Pens can be branded and purchased at a reasonable price but at the same time are often used and passed on from person to person which often places curiosity in the holder causing him or her to research or ask what a company is or does.
The sense of value these gifts carry on to their clients then transfer as word of mouth has shown that this method of advertisement is a excellent way to retain and build overall business success. Statistically speaking, more than 75% of the people and companies being rewarded with such items are more likely to continue doing business with the rewarding company than if nothing was received. Money isn’t always everything when it comes to business. Even in a retail environment, sales people are more likely to sell a specific product when they are rewarded with such items.
In somewhat of the same sense, businesses and corporations often order these items for their employees as well. From a financial look, branded items are commonly discounted when ordered in bulk which can bring down the cost in comparison to purchasing non-branded items. The branded items give employees the same sense of company importance and value as other areas of business; especially when the items are of great quality. Rewarding employees with such items often shows solid company structure to the employee’s family, friends, and business contacts.
Corporations often decorate offices with branded items to reiterate the company logos and slogans with items such as clocks, mouse pads, calendars, and business card holders. These flashy items are a convincing way to impress business contacts into proving they are dealing with a serious company.
Although this is a very small aspect of business and can even be considered almost a luxury; it has proven to be enjoyable and rewarding. Corporate branded items are the best option if you are looking to bring fun into your work place but not simply throw money away.