Blending stationery & supplies with corproate gifting via franchising

India’s thriving stationery & supplies domain is pegged at approximately Rs.50k crore. However, it’s served more by disorganized vendors. And this is where there is opportunity sensed by certain niche players. OfficeYes.com, one among the country’s fastest growing and largest stationery & office supplies ventures, boasts a strong portfolio of over 6,500 products spread across different categories like office supplies, office furniture, customized products, technology, and corporate gifting.

The brand strives to deliver products that will optimize the value to its esteemed customers. It has just announced its franchise opportunity so as to capture a share of this large market through organized retail with minimum risks and investment. What are the prominent features of the new launch?

  • Through this franchise channel, entrepreneurs and aspiring entrepreneurs can open one-stop stationery and supplies stores all across India under the OfficeYes brand name. The OfficeYes franchise opportunity is open to anyone with the passion to sell and the capacity to invest minimum Rs.3-4 lakhs (including the refundable reseller fee of Rs.1 Lakh).
  • The recommended retail space required is 100-150 sq feet. OfficeYes.com has launched its franchise opportunity based on the reseller model, which gives more autonomy and freedom to its franchise partners or resellers letting them run their business their way without too much intervention together with providing all the support they need.
  • OfficeYes.com’s Franchise Opportunity in India comes with various benefits like extensive industry driven expertise, guidance at every step and widespread marketing at a low investment cost. It offers direct access to target customers and quick return on investment with 100 percent ROI within the first year and profit margins upward of 20 percent. Presently, OfficeYes.com has opened its first two reseller stores in New Delhi at Rohini and Vikaspuri with many more in the pipeline.
  • Elaborating on the initiative, company’s co-Founder and MD Siddharth Nambiar states, “Our main value proposition is offering great value via a convenient platform and our reseller stores will help us to spread our offering over a wider area and access new channels. Building a chain of stores throughout the country with the capacity to provide a comprehensive stationery and supplies solution to businesses, institutions and individuals is what we aim to achieve.”

The aim of this one-stop reseller stores is helping to do away with the apparent lack of organization and cost disadvantages usually associated with other regular stationery stores by offering customers the luxury of shopping from a diverse range of products, from a shop just nearby.

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