Asmi jewellery is a popular brand name that caters to today’s corporate woman of spirit and substance. This is a glittering gift that can satisfy her in terms of recognition. It continuously evolves so as to suite her attitude, personality and style. It carries a contemporary albeit feminine and delicate look, which is evocative of her strength as well as grace. In essence, Asmi is for the woman of spirit.
Asmi in Sanskrit means ‘I AM’. It stands for the woman with a distinct identity. Asmi signifies the spirit of the modern Indian woman who is aware of her inner strength and has repeatedly proven that she can excel in any field she chooses. Asmi Diamond Jewellery was originally introduced by the Diamond Trading Corporation (DTC) in the year 2002 & was subsequently handed over to Gitanjali Gems Limited.
Founded as a single company cutting and polishing diamonds for the jewellery trade at Surat, Gujarat, in 1966, the Gitanjali Group became, many times over, a pioneer among major diamond and jewellery houses – the first major one launched and run by modern entrepreneurs rather than dynastic jewellers.
At the forefront of the global breakthrough in diamond jewellery design and production brought about by India’s ability to cut diamonds considered unworkable for jewellery till then. Has the distinction of producing the world’s smallest heart shaped diamond (0.03 carat) and developing some 25 patented facet patterns. Besides changing the face of manufacture, broke the mould of traditional jewellery marketing: it abandoned jewellery trade convention by launching multiple brands for multiple markets and price segments.
Its business model now integrates all operations, from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad. Importantly, it offers diamond studded jewellery at affordable prices, of standardized designs, in diverse styles: traditional, international, classic, and casual.
The brand caters to consumers of all age groups, tastes and budgets across locations – progressively precision-producing replicable designs using the latest CAD and CAM processes and equipment. It markets branded jewellery directly by mail order catalogue as well.
Asmi Jewellery India Ltd.
Plot No. 18, Road No.9M, MIDC
Andheri (East), Mumbai-400 093.
Tel.: 22 4010 2200 / 2201
Fax: 22 4010 2202
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