Asha Handicrafts, a well-known Fair Trade Organization, helps to spread the beneficial concepts of Fair Trading in India and internationally. Asha stands for ‘hope’ in Sanskrit language. Countless producer groups and artisans rely on the organization for assistance all through the country. It’s a society formed to preserve and showcase exquisite crafts of the country by marketing them across the world and provide training in craft development.

For example, bead making is the ancient craft practised by Indus Valley Civilization. Jewelry made with semi precious stones processed in Khambat, a coastal town in Gujarat. Asha also has an exclusive range of silver jewelry handcrafted by skilled silversmiths. On the other hand, embroidered leather products have always been associated with the nomadic tribes of Rajasthan, where men would process leather, and women would embellish them with colourful embroidery depicting motives of nature around them. Harmada village near Ajmer is especially well known for their leather craftsmen.

It uses the surplus generated from the business to fulfill the core objective and engage in acts of charitable nature. In fact, since its establishment in 1975, Asha Handicrafts Association has given marketing support to various groups of small producers and craftsmen co-operatives. Asha fosters Fair Trade practices to aid marginalized and small scale handicraft producers.

It is a single organization having two distinct divisions: one is engaged in Trading and other is our Resource Center that oversees welfare programs, training activities as well as crafts promotion and producer development. By purchasing directly from the artisan groups and offering advance payments on orders, Asha increases the income levels of producer groups and prevents the accumulation of long-term debts.

Asha gives the artisans an opportunity to improve their living standards and continue with their livelihoods – the tradition of Indian Crafts. It also provides training and teaching facilities, establishing new local groups of craftsmen. Furthermore through our trained welfare professionals, Asha supports the community.

  • Wood Work, Paper-Mache
  • Leather Products, Musical Instruments
  • Jewelry
  • Block Printing
  • Textiles, Ceramics
  • Iron, Bidri
  • Brass, Dokra Art
  • Copper & Wire
  • Stone, Horn & Bone
  • Food Products
  • Incense

Asha Handicrafts Association

R.R. Industrial Estate, 1st Floor, Kashi Mira,
Off Western Express Highway, Mira Road (east)
Tele : 91 22 65515353 / 26845404
E-mail : partner@vsnl.com

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