Always remember word of mouth is the best method of advertising. Companies do not have control over consumers, especially in this era of social media. Employees form the backbone of a company. If they are happy, the positive buzz is not going to be missed by your clients. And if they are disgruntled, the negative vibes are only going to be obvious.
That’s why it becomes so important to keep your staff happy. Beyond applying the performance metrics and carrying out regular assessment, make it a point to appreciate their efforts. Do not make the mistake of underestimating or undermining them, at least publicly, at any point.
The idea on your part should be to build a creative and contrastive environment. Once you do so, you can leverage it to create a positive impact of the brand to your target audience as a whole. In other words, the process of brand building should start with your own people. In this context, this article will try to explain the importance of gifting to the employees.
As we discussed above, a favorable brand image or company identity is so very vital. Keep the basics of gifting to your employees in mind. If a firm is large, with people spread across departments and sections, it won’t be possible to customize your gifts.
Of course, budget is another key consideration. In such case, you may run a personality contest for them, or even institute an award for your best performing employees, asking them to choose a gift of their choice from the available options. This will encourage other employees to do well, making them feel a part of the organization.
As an offbeat idea, employee in a senior managerial role or with a higher designation should be allowed the privilege of visit to a health spa making him or her feel that the company really cares about the person’s physical and mental well-being, well realizing the need for a timely break.
Niche gift or promotional items, especially for your female employees sure would add a new touch to the whole program.