maestro.jpgADD Corporation Limited is among the undisputed leaders in writing instruments domain. ADD GEL is synonymous with exquisite quality writing instruments not only in the country but worldwide.

At ADD Corp., Quality is the topmost priority. Quality that stems from innovation, research and development, even while analyzing worldwide trends in writing technology, is the hallmark of ADD.

Its origin can be traced to the late eighties and early nineties when Mr. M.C. Jain who decided to set up factories in Gujarat. For this purpose, he formed a partnership firm M/s. Deepak Pens & Plastics with other family members. It manufactured and marketed low priced ball pens under the brand name ‘ADVERT’. They commenced operations with a manufacturing capacity of 1000 pens per day.

It became the first company in India to introduce gel pens in 1996. They leveraged the early mover advantage to commence exports in the year 2000. The Gel series and Roller series were launched under the brand name ‘ADD’. Gel series. In 2000, the company ventured into the global market and started exports of its products to many developed countries.

Getting further in to the gifting segment, ADD launched premium gifting solutions in writing under “ADD Exclusives” in 2004. This new launch was highly appreciated by the consumers. They have also launched their range of premium quality pens ‘Chrome’ and ‘Ezee’ that are perfect for corporate gifting.

What makes ADD Corp. an ideal choice for corporate gifting?
• A new benchmark set for product quality and pricing
• A pioneer in product innovation, introduction
• Proactive to consumer needs and aspirations
• Easy access; wider choice of products worldwide


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