A great opportunity to finalize and fine tune your festive gifting

There is a definite link between festive corporate gifting to clients, employees and trade partners and tangible increase in business associations. Should this proposition not be enough to give you the confidence to make specific RoI (return-on-investment) projections in your marketing plan?

Giftex 2013 is undoubtedly is the festive season’s biggest buying opportunity in the domain of gifting that can’t be missed! Giftex is an event where you look for:

1. Corporate Gifts & Stationery

2. Promotional Clothing

3. Promotional Giveaways

4. Promotional Item

Although there’s a wide variety of corporate gifts available in the market, brand managers need to select the one which will meet parameters like promotional value, utility, quality and most importantly, costing. Ultimately, it all boils down to how much the gift giver has actually budgeted to give, whether or not the corporate entity/individual is a really important client.

Last but not the least, you have to take into account customization factor – how creative and innovative one can get in selecting, packaging and presenting a gift – all of which together add value to the corporate gifting exercise and determine its success in terms of conversions (increased sales and profits).

Trade & Technology Exposition Co. (India) Pvt. Ltd. was established in 1987 as an exhibition organising company and several events on different themes were organised thereafter. Giftex was first launched in 1988. Today this annual event occupies all the five halls of Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors.

The mission behind the launching of GIFTEX, 24 years ago, was to create a common platform as a meeting place for sellers and buyers of Gifts and Stationery. The event now also encompasses in a big way the Jute Consumer Products as well as Handmade Paper & Products, with major support from large government organizations such as National Jute Board, Ministry of Textiles, Govt. of India, the Directorate of Handmade Paper & Fibre Industry and West Bengal State Export Promotion Society. Hence, GIFTEX is now identified by its new and broad spectrum logo GIFTEX, STATIONEX & JUTEX as would be observed from its registered trade mark.

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