A ‘healthy’ gifting strategy

In a series of informative essays, Giftex has explained how gift cards are perfect for personal as well as corporate gifting. Interestingly, amidst today’s challenging economic environment, a new trend has been witnessed in the western countries. Corporate entities are offering gift cards to encourage their employees to remain mentally and physically fit.  

They are being given incentives to lose weight and quit smoking. According to an interesting survey, as employers continue to experiment for improving the wellness, health and productivity of their workforce, incentives like gift cards are being recognized as a crucial aspect of a full-fledged health management strategy.

A news report states that increasing number of corporate houses in the US are offering gift cards as an incentive to workers.

The value of incentives offered is typically 100 to 300 US dollars per person. per year, a survey found out. In fact, well over three-quarters of leading US employers now offer formal health & wellness programs, whereas more than half of them run disease management programs.

The survey found the usage of incentives along with health & wellness programs significantly increased. Gift cards are among the top incentive choices in the financial year gone by, with their usage going up to 28 percent from just 17 percent in the previous year, whereas the usage of cash bonuses as well as lower premiums declined during the same period.

More than a quarter of those offering programs have managed to successfully measure the return on their investment (RoI), up from just 14 percent. Of those employees who took the measure, 83 percent noted they ‘more than broke even’ compared with just 66 percent last year.

More employers are expected to resort to this strategy in the new year so that their workers take better care of themselves. Employees can pocket a good amount of money by entering a smoking cessation program or undergoing a personal health assessment or. They can avoid an additional surcharge on their health insurance by finishing the anti-smoking program.

It is time that the corporate India also take the similar ‘healthy’ gifting strategy to encourage their workers and employees to stay fit.

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