Words such as ‘eco – friendly’, ‘environmentally responsible’ and ‘sustainable’ are on everyone’s lips these days. With increased awareness about environmental issues among customers, businesses around the world are taking notice of this phenomenon. This has resulted in increasing demands for eco-friendlyproducts.
Brands Go Green!
Constantly pushing the boundaries of creating a positive brand image requires a multi-dimensional approach to branding. If the brand stands for an idea or an initiative, marketers see to it that their stance translates well into their brand identity. This makes branding and marketing a challenging business. Gifting is a unique solution to spearhead this process.
When done right, gifting can help reflect the image of the company. Hence, it becomes more important for corporates to look into the kind of gifts that are handed over to their potential clients and employees. As brands take efforts to become a recognized andresponsible business that is invested in preserving the environment, the gifts they distribute to their clients and stakeholdersare becoming more aligned with the sentiment of going green. This has deemed ‘Green Gifting’ as one of the many effective ways to build a good reputation in the corporate social responsibility sphere.
According to a Capstrat Public Policy survey on sustainability, 56% of consumers would opt to pay more for a product that’s environmentally friendly compared to a non-green product.
Why Green Gifting?
With growing concerns for our planet’s well-being, eco-friendly innovations are popping up in every business sector and industry. Companies are adopting sustainable practices, while consumers are becoming eco-savvy and willing to invest in eco-friendly products. And incorporating this idea into gifting, makes perfect sense.
Responsible employees and corporates equally love and admire gifting products which are made using recycled products or bio-degradable products which decompose easily and don’t end up in landfills.
Green gifts such asjute bags, plants to cutlery, bio-degradable pensand food packaging products like plates, bowls, trays, spoons, etc. are being accepted and appreciated all over the world. With the wide use of gifts that use solar units that require low maintenance,brands can add to the efforts of reducing our carbon footprint, all the while satisfying the purpose of being a valuable gift.
Giftex Supports the Green Revolution
Giftex believes in “Saving the world, one gift a time.” As a part of our 30th anniversary celeberations, we are proud to bring you an exclusive Green Pavilion that will be utilized to display only eco-friendly products, handmade paper, jute, lifestyle products, solar products, recycled products. Be a part of Giftex 2017 and join the green revolution in gifting between 28th-31stJuly, 2017 at Nehru Centre, Worli.
Giftex is turning 30 this year and to celebrate this achievement, we bring you a fun little contest that hides a big surprise! Click a selfie with your favourite product on display at the event, and stand a chance to win a free GOLD COIN!