Be aware of country-specific gifting norms

Knowing the precise guidelines and norms of gift giving for the international destination you will be visiting as part of your business plans will definitely help make your foray there a success. To have knowledge of countries where a gift is generally expected, those where a gift is not usually expected on the very first visit, but on subsequent visits and also Countries where a gift isn’t expected, or less frequently exchanged, sure will help. Read More

Safe and pure water can be a timely gift

With the fast-expanding water purifier market expected to touch the mark of Rs. 7,000 crore in the next couple of years, the segment is witnessing intense competition marked by a keen tussle between new entrants and established players. The category is roughly divided into high-end purifiers and low-cost products for water treatment. Electrolux RO Water Purifiers are the latest entrants to this buzzing segment.  Meanwhile, another renowned water purification industry player Eureka Forbes has unveiled a campaign for its flagship brand Aquaguard. Read More

A gift to ensure good health

Keeping the needs of the monsoon season in mind, you can consider gifting a water purifier to your friends, colleagues or business associates as part of your relationship building exercise. There is no dearth of options. There’s Hindustan Unilever Pureit that includes a wide range of water purifier variety that can give pure, clean drinking water as safe as boiled water, whereas direct selling venture Tupperware has launched a new water purifier line, TupperSure Water. Read More