India’s thriving towns will prompt strategic shift for gifting industry

From durables to falling realty market, from credit cards to personal loans, time-share holiday plans to cars, almost all products and services are keen to woo the ‘other (untapped) India’ as agriculture-based income and apparent insulation from unreliable equity market variables definitely makes this buyers’ segment so much less unaffected by the prolonged slowdown. Read More

Increase in US charitable giving owing to corporate gifts

A report published by international news agency AFP indicates that charitable giving in the US increase in corporate gifts modestly rose in 2012, boosted by a marked increase in corporate gifts along with apprehensions about certain tax changes that could possibly curtail future deductions, according to a survey. It was conducted by Indiana University’s school of philanthropy and Giving USA Foundation. What are the key highlights of this report? Read More

Consider gifting branded umbrellas

The colorful shops, filled with a wide array of both ubiquitous and unique umbrellas, which have evolved into a great fashion statement is a common sight as the pitter patter of rain arrives. Continue reading

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Google Trends to know developments in corporate gifting

Google Trends is a handy tool that can offer unique and precise insight into a business niche, thus helping to form effective Search Engine Optimization (SEO) plans and marketing strategies. The free tool allows a user to easily compare, contrast and gauge the popularity in terms of volumes of a particular search term by using a wide array of filters like location, defined time-frame as well as type of search in local or global parameters (US, UK etc). Read More

A perfect platform for useful and eye-catching gifts

From fine chocolates, dry fruits, handmade products, wall clocks to luxury pens by brands such as Cross, Waterman and Sheaffer, executive accessories, classy desktop organizers, festive gifts and more, has on offer a wide and exciting range of premium gifting options. Their wide-ranging corporate gifts catalog encompasses some truly useful as well as eye-catching gifts. Read More