Things get rosy for consumers

Freebies and discounts, considered mostly the monopoly of FMCG brands, are now being employed as a tool across a wide array of categories of products (food, clothing, accessories and so on) probably to offload inventory and also to convert non-peak business hours more lucrative. For example, Lakme Salons chain has come up with ‘happy hours’ from 10am to 3 pm during week days wherein a visitor will get a flat discount of 20 percent on Rs 400. Read More