Brand Building

Unstated ethics of gifts and hospitality

The underlying ethics of both giving away and receiving a corporate gift can often get confusing. The process requires proper care, attention and thought to adhere to sensitivities of a corporation or an individual. One has take into account cultural aspects as well as personal preferences. It’s like a tightrope walk. (more…)

Brand Building

How to determine fair value of a corporate gift?

We are debating here about the fair value of a corporate gift. Of course, the norms will vary from one country to another and one country to another, which can make it even more difficult to formulate a generic gifting policy. Customize it on basis of a simple principle of reciprocity. It can help you decide a proper level of gifting or hospitality. (more…)

corporate gift

Apt gift for regular air travelers

There is a wide array of travel utilities or accessories that you consider presenting to your business associate who is a constant air traveler. Some of these include ear phones, refreshing wipes and hand sanitizer; eye mask and ear plugs, neck pillow and flight socks. Here’s how they can be handy, thus making them all an apt gift idea. (more…)

corporate gift

More Swiss Military Products for gifting


A quality assortment produced from excellent components, assembled with great care and minute detail defines the ‘Swiss Military' range that reflects international trends. The new Swiss Military Adventure” range is a cross between Swiss Military and Alpine Club where it caters to the young, casual yet chic & contemporary Executive. “ (more…)

Exclusive Gifts

Perfect gifts for your close business associates

A corporate gift should be of some value and use to the person. Why not look for something that will serve as a perfect companion to constant travelers. Cosmetics/toiletries bag (any business traveler will need a durable long-lasting and attractive bag); passport Holder (to protect the most valuable possession); and sunglasses (an ultimate 'cool' fashion accessory) will also be ideal to gift to your close business associates. (more…)

Brand Building

Blending stationery & supplies with corproate gifting via franchising

India’s thriving stationery & supplies domain is pegged at approximately Rs.50k crore. However, it’s served more by disorganized vendors. And this is where there is opportunity sensed by certain niche players., one among the country’s fastest growing and largest stationery & office supplies ventures, boasts a strong portfolio of over 6,500 products spread across different categories like office supplies, office furniture, customized products, technology, and corporate gifting. (more…)


Fascinating facts and features of corporate gifting

The total corporate gifting industry in India (both unorganized and organized) was roughly Rs 6,000 crore last year according to an estimate. The festival season starting with Diwali constituted no less than Rs 2,000 crore. This underscores the importance of such occasions even for hardcore business environment when it comes to building bonds and lasting relations. (more…)