Wonderful wall hangings from Gujarat bring a whole new dimension so as to enhance the luster and look of your home, Although handicraft from Himanchal had not always enjoyed a wide patronage earlier, sustained marketing and continuous up-gradation added with zest and innovation applied by its makers have led to its increased popularity. Continue reading
Tcho chocolates, comprising organic ingredients and made of ‘fair trade’ quality cacao beans from Peru, Ghana and Ecuador, are making headway into Indian taste buds. The luxury chocolate maker from San Francisco is keen to penetrate the vast Indian market, with a plan to sell there in the next few years.
Its luscious chocolates with flagship dark feel and flavor, laced with nuts can be popular in India, the company feels. Its president Jane Metcalfe argues that people in the country have a culture of consuming sweets; it’s a big aspect of the food for them so India is certainly an excellent opportunity though it remains not only a big but also very complicated market.
They are banking on the fact that Indians will move away from costlier albeit more traditional sweets to chocolates during big social and personal celebrations like Holi (the spring harvest season) and Diwali (start of the Hindu New Year) as well as weddings anniversary and birthday celebrations. The country’s premium market is going to be huge in a decade from now, the chocolate makers believe though for now they just want to position themselves there, get prospective consumers to know more about their products and strike a chord with them.
There’s clearly a lesson to be learnt here. Market research, studying customer behavior, localization and customization are absolutely vital to sustain and expand a product-service in today’s challenging times. By tuning their offerings to Indian taste buds, the US chocolate companies are trying to open themselves up to the country’s potentially limitless customer base.
In today’s competitive and fast-evolving market conditions as well as technological advances, corporate gift providers must remain tuned to the trends and mindset of the target audience so that they are able to align their product/service portfolio to the current trends. It is no more possible to work in isolation and expect customers to accept what you are offering. Executives clearly are looking for more dynamic and innovative options to promote their personal and business image, something that the corporate gift manufacturers need to imbibe in their overall work culture.
Many corporate gifting solution providers like Platinum Corporate Gifts are trying to capitalize on the business opportunity in the domain of corporate gifting. Several of them are running their businesses from Noida and Greater Noida, catering to small and medium enterprises (SMEs). Many have been operating for more than five years, and doing reasonably well. Read More
You will consider yourself lucky to draw more than a day’s usage out of your smartphone. Its processors and screens eat power, so even if you take enough precaution, they will go off faster than you think. A good idea is to consider a pre-charged battery booster, which will ensure that you’re never without battery while on the go! Now you will always have loads of power when you indeed need it the most. Read More
Trail walking, urban jogging, mountain biking, or simply a day out these small cases will leave your mobile phone absolutely worry-free, letting you get on with your activity. The cases are such that you can easily use your touchscreens through it, and perfectly hear. Waterproofing is another feature to consider. Read More
Gudhi Padwa is among the most significant Hindu festivals celebrated in India, especially the state of Maharashtra. It marks the beginning of the New Year, dedicated to Shaliwahan, the son of a potter who happened to overthrow the then reigning Guptas of Malwa and became a monarch who guided the fledgling fortunes of a new dynasty. Read More
Artists belonging to the new-age, dynamic India, greatly influenced by global developments in contemporary art thanks to greater exposure to the international art world, now work in a diverse range genres, styles, subjects and mediums. Their works are worth collecting: Read More
Art is now viewed not only as an object of pleasure but also as an attractive asset to hold. Especially, Indian art is emerging as a safe investment option, making it a valuable gift from long-term perspective. What better way of making your friends or family drawing to value investing in art than gifting them a piece of art? What thousand words can’t do, a piece of art will! Read More
The truth is no time is a perfect or imperfect time when it’s a matter of fine-tuning a working professional’s job-oriented skills! Especially when corporate growth is slowing and job losses are given, you can make a meaningful contribution to your colleague’s work life with a nice timely gift. Read More
The lingering economic recession and prolonged slump globally has left quite a many qualified professionals struggling, sowing seeds of doubts and insecurity about their careers. Why not consider giving one of your close business friends or associates a worthy self-improvement book or innovation & change management guide that will make apt gifts in the current challenging market and job conditions. You only need to glance at the new releases to see that the right choice is made.