corporate gift

Social gifting is the new buzz

A handful of Web-based avenues including Facebook have been working hard over the last several months to build and leverage a new form of business now popularly called social gifting. The social media giant saw enough scope that it decided to snap up Karma, a startup, and enhanced it further into Facebook Gifts. It now serves as a way for its billion-plus users to send across a gift to a friend, whether it's an iTunes gift card, any item of clothing or a bottle of wine. (more…)