Corporate gifting during festivals helps build business relations.

Festivals in India are just as vibrant as its enchanting cultural fabric. It’s the best opportunity to strengthen relationships, create a sense of bonding, and garner goodwill – the perfect time for corporate entities to uplift the spirit of their people and business associates as they are all eager to celebrate one festival or the other. Continue reading

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Lord Ganesha: Anecdotes and history

Ganesh festival is a perfect confluence of philosophy, mysticism, and mythology. The stories of God’s divine pastimes have great symbolic connotations, and require full understanding and concentration to be blessed with pure happiness and peace. Whoever understands their inner and outer meanings will grasp the essence of life.

Ganesh Chaturthi, the birthday of Lord Ganesh, falls on the fourth day of the bright fortnight of the Hindu month of Bhadrapada which falls in August-September. The symbolic connection behind the snake, mouse and the Lord’s pot belly and its relationship to the moon on his birthday is highly mythical and philosophic.

The entire cosmos is like the God’s belly. Shakti Parvati, the primordial energy, cooks 21 types of dishes, meaning 21 expansions of the cosmos: seven above, seven below and seven oceans – all of which are inside the Ganesha’s cosmic belly – held together by the cosmic energy symbolized as a huge snake that Ganesha ties around him.

The mouse is nothing but our inflated ego. Ganesha, using it as vehicle, represents the fact that our great Self or consciousness controls the ego, using it as a vehicle or instrument in daily life. In other words, one who controls the ego attains Ganesha-consciousness or God-consciousness.

Apart from a significant spiritual side, the festival has a social aspect. Lokmanya Tilak, the great freedom fighter, made it a public event to reshape the Indian psyche based on our own heritage and history.

The concept of public festivities is the gift given by him to the nation in the 19th century. Tilak had inspired people to organize the festival to rekindle nationalistic spirit. Since then, the purpose and form of the festival has greatly changed.

LALBAUGCHA RAJA (The King of Lalbaug) in Mumbai is among the most revered and popular Ganesh idols in Mumbai visited by a host of celebrities like Sachin Tendulkar and Lata Mangeshkar. The Shrimant Dagdusheth Halwai Ganpati, located in Pune, the cultural capital of Maharashtra, is another revered idol.

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Gifts that capture the spirit of Ganesh festival

Ganesh festival is just round the corner. Corporate entities can use this auspicious occasion as an opportunity to revive the spirit of their employees. This is the time to wish for peace and prosperity to your near and dear ones as well as your business associates/colleagues. Continue reading

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The Siddhivinayak Pooja makes a holy gift

Ganesha, the elephant-headed God of success, help us overcome any obstacles in life. The deity is associated with virtues like wisdom, learning, power and prudence. Ganesha is the first deity to be worshipped at the start of any auspicious occasion or a new venture. Ganesha or Ganpati is a very popular God idolized not only in India but all over the world. Continue reading

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Spread cheer with bright gift ideas

Despite gifting assuming an important place in the customer relations management plans of many multi-national companies, a few Indian companies are still hesitant and unsure. Yet the optimism about the corporate gifts business is born out of two developments. One, the growth in the pharmaceutical industry – which is the single largest consumer of corporate gifts; and secondly growth of retail chains leading to increasing customer focus. Continue reading

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Fine line corporate gifts and promotional giveaways

At times, people get confused between corporate gifts and promotional giveaways. We also interchange these words and use them as synonyms of each other. Is there a difference between the both? Well, a corporate gift when given as a gift represents and carries your company. It may or may not carry a company logo, while all promotional giveaways always do. The rationale behind it is to promote either a company or a product. Continue reading

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Gifts or favors to medical experts unethical; the other viewpoint

The government of India is about to act against doctors allegedly prescribing medicines, in return of things deemed as gifts or favors of drug companies. A recent news report in a leading news publication, TOI, quoted Ghulam Nabi Azad, the union health minister, as saying that they have received many complaints against this nexus, and the issue has already been passed to the Medical Council (MCI). The report has made following points: Read More