Monthly Archives: July 2012

The Season’s Best and Biggest Buying Opportunity

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This undoubtedly is the festive season’s biggest buying opportunity in the domain of gifting that can’t be missed! Giftex is an event where you look for:

1. Corporate Gifts & Stationery

2. Promotional Clothing

3. Promotional Giveaways

4. Promotional Items

  • AdvertisingCorporate Gifts

All India advertising campaign that brings in wholesalers and retailers from every nook and corner of India. A well-focused and targeted media campaign also brings in the right quality of corporate buyers and managers of pharma companies.

  • Direct Marketing

We send out 50,000 mailers to the people who matter. Of these 15,000 are to wholesalers and retailers all over India.

  • The Gifts & Stationery Association Business Gifts

The organisers strive their utmost to promote the industry. Among the milestones is the formation of the GIFTS AND STATIONERY ASSOCIATION.

The Gifts & Stationery Association which has around 15,000 members comprising Wholesalers, Distributors, Retailers, Dealers spread across the length and breadth of India supports this exhibition. Each member receives a personalised invitation .

  • E-mail Marketing

We have put together an aggressive e-mail campaign as well. These e-mails will be sent to carefully researched lists targeting the buyers that you want to meet at the exhibition.

  • Website : www.Giftex.in

Our comprehensive website gives full information regarding the exhibition and would enable the companies desirous of participating to book their stalls through e-mail, as well.

  • Visitor Registration

Business Visitors whether invitees or direct visitors at the exhibition will be permitted entry on any or all days of the exhibition only on issue of the Entry Pass after filling – up and submitting the Visitor’s Registration Form at the exhibition venue or a printout of it from our portal www.giftex.in which please note.

GIFTEX BANGALORE, STATIONEX & JUTEX 2012
Venue:     Gayathri Vihar, Bellary Road, Palace Ground, Bangalore, India.
Date:     Aug 30th – Sep 2nd, 2012
11.00 a.m. – 7.00 p.m.

GIFTEX MUMBAI, STATIONEX & JUTEX 2012
Venue:     Nehru Centre, Worli,  Mumbai
Date:     Oct. 4th – 7th, 2012
Timing: 11.00 a.m. – 7.00 p.m.

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Defining the creative, trend-setting spirit of gifting

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The annual Giftex show embodies the creative, trend-setting spirit that defines the corporate gifting industry. The ability of bringing the best in business under one umbrella can be attributed to the fact that the event is conceptualized and managed by a team of experienced professionals.

Specialists in the gifting industry belonging to Trade & Technology Exposition Co. (India) Pvt. Ltd have conceived it as a complete and comprehensive exhibition and event management platform. They have successful hosted several events on different themes, and Giftex is a testimony to their capabilities.

Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts! The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

In this context, Giftex is a one-stop shopping event for bulk purchases by corporate entities and traders, giving everyone access to India’s top sourcing hubs. All the earlier Giftex editions had been a huge hit, and this year’s edition to be held at Mumbai’s Nehru Centre in just about a week from now, promises to be a blockbuster.

And here is a word of advice to make the most of your gifting program: Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.For many more such ideas and gifting options, visit Giftex 2012!

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Nehru Centre, Worli,  Mumbai
Date:     Oct. 4th – 7th, 2012
Timing: 11.00 a.m. – 7.00 p.m.

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Gayathri Vihar, Bellary Road, Palace Ground, Bangalore, India.
Date:     Aug 30th – Sep 2nd, 2012
11.00 a.m. – 7.00 p.m.


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Brilliant accessories, true to their name!!

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Safety, cost efficiency and durability are the three aspects that any business would primarily look for while buying office equipment. Brilliant International is one name that comes to mind, when you want to buy electrical accessories and other workplace-related appliances.

They manufacture and export a wide range of electrical accessories and appliances such as doorbells, ceiling fans, switches, etc. The company formed in 1981, has established a reputation for itself as a reliable supplier and producer over the last two decades in this field – in India and internationally. It has adhered to the highest quality control standards over time.

Brilliant International also designs products as per specific customer specifications and design. This is made possible by a skilled technical staff, and a meticulous quality testing by them for each product. Let us take a look at their vast product range:

•    New Beautiful Bells

•    PVC Accessories / Trunking / Adaptable Boxes

•    Ceiling Fans & Regulators

•    D.P Switches / Switches / Sockets

•    ChangeOver and Onload Changeover

•    Tinned Copper Lugs / Glands

•    G.I.Boxes / Steel

•    Boxes American Type

•     Top Plugs and AST Parts

•     Bulk Head Fittings & Holders

•     Earthing Rod & Accessories

•     Extension Sockets

•    Wire Clips

•    GI Conduit Accessories

•    Din Rail Channel

•    Screws / Fasteners

They also manufacture a range of household appliances. You can get complete details of their vast product range, here:

For business inquiries, contact:
Brilliant Complex, Unit A & B,
Western Express Highway, Miragaon,
Mira Road (East) 401 104
Mumbai, India

Phone: (00 91 22) 2945 2101 – 05
Fax: (00 91 22) 2945 2106
Email: brilliantintl@vsnl.com

You can also check out their stall at the Giftex 2012 slated to be held in the second week of February.  It’s a company that truly sticks to its brand name: Brilliant. There can be no better way than this of branding and positioning for a company.


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Eclectic and elite Gold Foil products courtesy Aarya 24KT

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Giftex is pleased to introduce its vast and extremely choosy audience to Aarya 24KT that has on offer a wide array of eclectic and elite Gold Foil products. They boast a glittering pure gold foil collection with an outstanding product line and supreme quality. This has been made possible thanks to meticulous working processes driven by a passion for innovation backed by a visionary thinking of its promoters.Mr. & Mrs. Mehul Shah and Mr. & Mrs Tejas Shah, hail from an illustrious family that has been into diamond trading and manufacturing for five generations something which speaks for their track record! The variety that Aarya possesses is second to none.Bringing out the importance and relevance of their product line, the website elaborates: “Gold being the most precious and malleable metal used till date only for making jewelry, sculpture & coins, has got a new meaning to own gold. Right from the image of your sacred belief to the creation of a masterpiece, gold works wonders.”

Here is a brief description of the key features of the superior product range introduced by Aarya 24KT:

•    The gold used in their products has a purity of 999.9 in a thousand. The products have been certified by the Assay offices in Taiwan, Hong Kong, London and New York.

•    A pure 24KT gold bar is compressed into a thin foil. Then a special plastic silicon base is permanently fused to the delicate gold foil to give it strength & support. The product of this fusion is referred to as 24KT Gold foil. It is used to create their unique and captivating collection. The fascinating flower and jewelry collection is given a laser coating for protection & durability.

•    The whole Aarya24KT product range is made of several individual pieces, which are laser cut for absolute precision and consistency. These are then fused by the dexterous hands of traditional artisans.

•    Durability is another feature of their products that are created to last. They are so finished as not to tarnish and retain their luster for years to come.


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Secrets of corporate gift-giving revealed at Giftex

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As all of us keenly await the launch of  Giftex, we take this opportunity to evaluate some of the key strategies and aspects of corporate gift-giving and how the program can be most effective in today’s competitive business scenario. We quickly sum up important points related to the topic:

  1. If you are looking to strike a more personal connection, it is important to customize your gift in order to set yourself apart. It’s the thought that often matters. If you know, for instance, that the gift is for an executive who loves traveling to Australia, you will get something related to Australia, as if to convey, ‘I went out of my way to get you (the receiver) something.’ Cost is not the sole deciding factor. Thought and theme behind what you give is equally vital.
  2. There are so many ways of personalizing a gift. Technology helps a great deal in personalization. Gift personalization isn’t necessarily about ‘cheesy gifts’, but the cost of your gift must go with the value of your relationship with the client.
  3. For the gift to convey a message, irrespective of its price tag, the giver should be clear about the purpose of the gift and the entire gift giving exercise. Is it a ‘thank you’ gift for the company, or do you want to give a gift to a key individual associated with the company?
  4. When a company/individual is familiar with its recipient, the connotation of the exercise changes. You can be more liberal and flexible in your gift giving exercise because you know the set-up/ mindset of the recipient company/individual.
  5. Ultimately, it all boils down to how much the gift giver has actually budgeted to give, whether or not the corporate entity/individual is a really important client, and last but not the least, the customization factor – how creative and innovative one can get in selecting, packaging and presenting a gift – all of which together add value to the corporate gifting exercise and determine its success in terms of conversions (increased sales and profits).

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Nehru Centre, Worli,  Mumbai
Date:     Oct. 4th – 7th, 2012
Timing: 11.00 a.m. – 7.00 p.m.

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Gayathri Vihar, Bellary Road, Palace Ground, Bangalore, India.
Date:     Aug 30th – Sep 2nd, 2012
11.00 a.m. – 7.00 p.m.


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Business Gifts for All Occasions

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Business gifts can be given for all kinds of different reasons. Whether it’s winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship or to say farewell to an old relationship.

Here are some common occasions for business gifts, along with a few gift ideas.

If you are looking to build a professional relationship with an executive from another company, with the VP of your parent company or trying to woo potential acquirers, a business gift can go a long way towards helping you generate goodwill. For these kinds of relationships, try to give business gifts as early as possible. Don’t give a business gift right before you need to ask for something in return. Instead, give the gift early, with no strings attached. Months or even years later down the line, when you have a proposal you want to make with them, they’ll still remember the gift you gave long ago.

The best kinds of gifts to get them for building this kind of relationship is based on your personal connection with them. For instance, if they mentioned in passing that they’re a fan of tennis, get them a high quality tennis racket. If they mention that they love Oriental art, get them a Vietnamese painting.

Get a gift that’s personalized and tells them that you really listened. Gifts for wooing a client can be something as simple as a bottle of nice wine, or something as complicated as a vacation trip. The kind of gift depends on the value of that client to your business. If you are giving away a lot of gifts to a lot of different people, and if the value of each individual client isn’t extremely high, you might only spend a little bit of money on each gift. In that case, you might give away high quality silk ties or unique trinkets to your potential clients.

On the other hand, if you’re trying to woo just a few very high end clients, you gifts need to be much more ornate. You might give them an expensive watch, or a high quality fountain pen. You might give them something hand made from overseas. Try to find an item that’ll really impress them and spare no expense.

Employees to who do a great job deserve to be rewarded. If your company has an “Employee of the Month” program or “Employee of the Year” program, giving away a gift along with the award is a great way to show appreciation.Corporate Gifts. If you are giving a gift every month, it might just be something small, like a high quality pen or a marble paperweight. On the other hand, if you’re only giving away a gift once a year, it could be something much more elaborate – Like the latest iPhone.

All Purpose, All Occasion Gifts
Of course, there are all kinds of other occasions where you might give away gifts. You might give them away to retiring employees or newly hired employees. You might give one to a client once you seal a deal. You might give one do a client to keep a deal. You may give one to an organization leader to win favor. Whatever the case may be, here are a few gifts that work for any occasion.

1. Giving away a good USB key is always appreciated. People always need one and always seem to lose them. Plus, they’re very inexpensive and make great gifts.

2. If you’re not sure what to get someone, why not just get them a dozen small gifts?

3. A gift basket is a good way to go for informal gatherings.

4. Having someone’s name specially engraved onto a Corporate Gift Basket, a watch, a desk plaque or any other object is a creative way to make someone special while giving them a gift they’ll always use.

5. Almost everyone loves chocolate. A great box of chocolate makes a great gift.

No matter what the occasion, a corporate gift can help you build a relationship and garner more goodwill.

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Nehru Centre, Worli,  Mumbai
Date:     Oct. 4th – 7th, 2012
Timing: 11.00 a.m. – 7.00 p.m.

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Gayathri Vihar, Bellary Road, Palace Ground, Bangalore, India.
Date:     Aug 30th – Sep 2nd, 2012
11.00 a.m. – 7.00 p.m.


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Giftex is a perfect resource to give the best corporate gifts

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It is important for companies to understand the importance of branding and image building, hence the benefits of corporate gifting can never be under estimated. While there is plenty of variety of corporate gifts available in market, we need to select the appropriate one which meets our needs like promotional value, utility, quality of the product and the most important price.

Here are few tips which will enable you to the most economic yet quality gifts:

•    One of the important criteria while selecting a corporate gift is quality. The product should meet their status and position. If the company fails to deliver a quality gift, it would only spoil their goodwill. The behavior of the recipient would then most likely change if you end up giving them a low quality object.

•    Other important criteria for choosing a corporate gift is its utility. Promotional products like desktop articles, pens, t-shirts, bags prove to be very useful. They bring out the desired result in most cases and are most effective because of their utility to a broader category of people like housewives, employees, students and so on. Such gifts can surely bring about positive results for the companies.

•    The last but not the least important factor while selecting a right corporate gift is the budget. Though it is true that clients wouldn’t mind expensive gifts, it is important for companies to choose the right budget that brings out greater Return on Investment. It is of no good investing huge sums and bringing the same amount of business as is it otherwise would have come with a smaller investment.

•    Here are some gifting ideas that might interest you: Garments, Watches, Reading Lamps, Pen Holders, Pen Sets, Mugs / Cups, Art Sculptures, Paintings, Flower Pots, Table Clocks, Perfumes, Candles and Candle Holder, etc.

If you are still confused about selecting the right gift for your clients, why not visit the Giftex 2012 just a few days away from now; the details of this exciting event are available on the site.


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A spotlight on Elder Instruments

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Elder Instruments Private Limited is part of the renowned and well-established Elder Group of companies.For record, the business house started its operations in 1988 primarily as a Pharmaceutical Company Since then Elder group has rapidly diversified into other related activities, like Healthcare, Surgical Products, Medical Devices, Consumer Products, Bulk Drugs, International, Industrial Instruments & Process Automation.

Their operations have strong presence in Asian & European Markets. The group has achieved a turnover of about USD 100 Million in just nineteen years of operation. The group is well known for its international tie-ups for varied products ranging from pharmaceutical products, medical equipment and industrial instruments.

Elder Instruments commenced its Integrated Weighing operations in the year September 1993 with an aim to gain a foothold in the process control industry. Being in the process industry, the company understands the process problems better and give the best efforts to find easy solutions, so that the instruments are more users friendly. That is the only way it could gain an edge over competition, the management believes.

Their products are put into the market with the best features and facilities, always leading the current market traditions with Continuous Process Improvement to make the product more users friendly. They have an in house R & D and on site testing at various sister concerns. All the products on offer give a complete customized solution set with the basic individual requirements standardized.

It offers the most advanced technology to the market at extremely competitive prices. The emphasis has been on application of Load Cell technology and Process Instrumentation to address various process problems, which are so typical, as well as rare for every industry. Their relentless efforts in this direction have earned us expertise in these areas.

All their product range offers an on-line documentation with easy computer compatibility. Also the software provided for the automation is programmed within wide range of packages to make it compatible with the current working system of the user organization. The back-end used gives an easy storage and manipulation of the database whereas the front-end provides attractive screens for Graphical User Interface to enter and control various parameters.


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Why must you be a part of Giftex 2012?

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Thanks to a truly challenging business environment, today’s businesses have been forced to think beyond lofty or impracticable promises of big bonuses and lavish retreats.

As all of us would readily agree, businesses cutting across domains and irrespective of scale, are now facing the tricky challenge of sticking to stringent budgets as well as conceiving newer, more novel ideas to show their ‘human’ side to clients and employees and to express their heartfelt appreciation. In such circumstances, a little help from outside is always welcome. This is where Giftex 2012 will come into play.

A gift is an ideal tool, object or gesture, whichever way you consider it, when it comes to making a permanent and fulfilling impression on your clients, business associates as well as your valued employees. Gift giving is not a mere ritual. It has emerged as a crucial corporate strategy as part of a larger jigsaw. Generic gifts picked by harried administrative assistants are giving way to personal gestures designed to indicate just how much your truly care for your corporate buddies.

An old cliché goes that ‘it’s the thought that counts’ has perhaps never been more dead-on that now! Today’s corporate culture demands more creative, more innovative and more thoughtful ways of expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

In the field of sales & marketing services, clients expect gifting-industry consultants to be right on top of trends; be innovative and tuned to new technology. Part of their responsibility and role to our clients is to come up with innovative ways to get their messages across. For those keen on sourcing the best corporate gifting options, Giftex 2012 provides the perfect opportunity. The event spread over the spacious halls of Nehru Centre will bring together the best from the gifting industry under one umbrella.

A trendsetter and torchbearer in every sense of the corporate gifting industry, Giftex is bound to be a grand success. Be a part of this grand event to grasp various finer aspects and get practical ideas to simplify the task of corporate gifting.

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Nehru Centre, Worli,  Mumbai
Date:     Feb. 10th – 13th, 2012
Timing: 11.00 a.m. – 7.00 p.m.

GIFTEX, STATIONEX & JUTEX 2012
Venue:     Gayathri Vihar, Bellary Road, Palace Ground, Bangalore, India.
Date:     Aug 30th – Sep 2nd, 2012
11.00 a.m. – 7.00 p.m.


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Prime Housewares for holistic home-ware solutions

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Prime Housewares Limited has been in the business of manufacturing exquisite plastic home wares for more than two decades. The company has established itself as an industry leader in the domain, gradually evolving from producing some basic plastic buckets to super quality Microwave Safe Cookware for the modern kitchens of the new millennium.

The credit for its rapid rise must be attributed to the leadership and dynamic vision of its CEO Surendra Sanganeria and Managing Director Mr. Jitendra Agarwal. What are the facets that make it stand out?

•    The company has carved a niche for itself in the domain of home-ware solution for the modern home-maker, providing holistic solutions – right from manufacturing food savers for the refrigerator, microwave safe containers to printed bathroom sets and laundry basket with wheels.

•    The quality of product made by Prime Housewares meets the highest possible standards set by the international company TUPPERWARE from U.S. It has exclusive outlets in Mumbai, Navi Mumbai, Bangalore, Hyderabad and Chennai. It has pioneered as manufacturers of plastic microwave safe products. Innovation is the key driver which distinguishes the company from other brands.•    Its products are exclusive and customized, hence widely preferred by the middle and high end customers who aspire to possess and use high quality products to enhance their lifestyle.

•    It has entered into joint venture with International company ZIBO, renowned manufacturers of cleaning aids like floor brushes, cloth brushes, window squeegee, sink brushes etc. Prime has earned exclusive rights for marketing these products all over the country. It has given exclusive display stands for retailing of ZIBO products.

With a vast network including more than 2000 dealers across India, Prime Housewares plans to open number of exclusive outlets along with tie-ups with all upcoming malls and department stores. It has a strong presence in major metros like Mumbai, Pune, Bangalore, Hyderabad, Chennai, Kolkata and Ahmedabad, looking to further widen its network by launching exclusive outlets and tie-ups primarily with ‘A’ class outlets.


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