True essence of corporate gifting comes to the fore during festive season
Friday, September 11th, 2009Corporate houses do everything possible to garner goodwill during the festive season. These are the times when companies gift their employees and clients. For example, to let their employees enjoy the Navratri festival, they even gift free passes for occasions like ‘Dandia Raas’.
Navratri, the season of nine nights, is celebrated with much glitter and glamour. It entails traditional dance types like garbas, dandia with the devotional songs in respect of Mother Amba and Mother Kaali. The people come together to have the blessings of the eternal mother, celebrate her presence within them and wish each other. Even celebrities join in the celebration of this traditional ritual of dance.
The profile of employees has become younger so it’s not surprising that several firms opt to celebrate such joyous occasions in the campus itself. Many companies join in the celebrations by gifting them traditional Navratri robes and free passes to the nine festive nights.
Many corporate houses sponsor local Navratri groups as part of innovative marketing methods to join the camaraderie during Navratri. Many of them come up with novel ideas like ‘designer dandias’.
True essence of corporate gifting is embedded in the fact that companies want to build a good relationship with their clients/customers. If the act of gifting motivates employees, corporate gifting at another level is part of a larger marketing & branding activity. It helps reconnect and re-establish a relationship with the key clients.
Festivals are a form of gettogether for most people across India. Festivals like Holi, Diwali, Christmas, Ganesh Festival and Navratri are rituals that are celebrated with great fervor, fun and frolic. This is the time of the year when corporate gifting takes place in a broader social context imparting a larger meaning to it. It acquires a whole new connotation during the festive season.
Gifting clients on such occasions is a must to spread brand identity and generate goodwill. Corporate gifting during festivals is an opportunity to grow a company’s business that must be fully capitalized.
Tags: Business etiquette, Gifting events, Corporate gifting, corporate gifting for employees, Gifting occasions, corporate gifts companies, business gifting, business gift baskets, Business Gifting
Corporate gifting, gifting etiquette









































