Giving a style statement with cool, crispy quotes in some cool tees are a perfect gift for someone who wants to look uber cool. “I’m surrounded by idiots”; “Get me drunk and enjoy the show”; “50 % single” are some of the whacky n witty one liners on T-shirts fast catching up amongst college-goers and youngsters.
With teen tennis sensation Sania Mirza having already made such tees with catchy one liners her unique style statement, teenagers are too stretching their imagination to get them. Started by two college friends Abhir Khanna and Pranav Kapoor in August last year, Blue Bus Tees are selling like hot cakes.
The demand for their T-shirts is not restricted to the youth alone. Middle-aged men are also ordering them. The duo were working in their family businesses initially, but later decided to start something on their own. Abhir Khanna informed: “”We decided to come up with one liner T-shirts since we realized there were not many in India”.
The brand name, Blue Bus Tees, was a random choice. “While travelling in a BEST bus, we thought of calling it ‘Red Bus Tee’. Since the brand name ‘Red Bus’ was already registered, we named Blue Bus,” reminisced kapoor. ‘Blue Bus Tees’ is a T-shirt selling website, where one can order T-shirt and make payments via credit card, demand draft or cheque.
The reason behind online selling of the T-shirts was to launch business in a cost-effective way. The duo didn’t want to spend on renting a shop space. Their target was the young audience as they surf the internet more.
The witty one liner T-shirts are now going places. The sales are happening from all over India. The duo has marketed them in college festivals like Malhar and Lakshya. Their Poker tees are selling well, too. Next in line are Bollywood tees with crazy one liners like ‘Mere pass maa hai’ and others like Jhakaas, Item number. Prices are Rs 250 onwards.
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