In one of our previous blogs, we have made mention of ADD Corporation. They are clearly among the top-notch manufacturers of writing instruments in India. We have recommended them as a perfect option for corporate gifting. But it can make an equally powerful personal gift.

With the Board exams having already started, you must be busy wishing success to students appearing for the 10th or 12th standard examinations. It would be a perfect idea to gift him or her an ADD GEL pen that is synonymous with exquisite quality.

Gifting the wonderful writing instrument will be an apt gesture on eve of the board as well as the school exams.  We recommend them owing to the fact that quality and finesse of writing instruments by ADD is indeed exquisite. Their smooth performance stems from innovation, backed by a constant research and development activity, in keeping with the trends in writing technology worldwide.

Looking back at their history, it was Mr. M.C. Jain who set up factories in the late eighties and early nineties in Gujarat. He entered into a partnership some of his family members. It manufactured as well as marketed low priced ball pens range, to begin with, under the brand ‘ADVERT’. They launched operations with a small manufacturing hub.

ADD was the first one in India to come up with gel pens. They capitalized on the early mover advantage to start export operations. Their Gel and Roller series pens hit the markets under the popular brand name ‘ADD’. In 2000, they ventured further into global markets and exported products to many more developed countries. ADD also launched premium gifting solutions avenue in form of ‘ADD Exclusives’ in 2004. They also launched their premium quality pens’ range ‘Chrome’ and ‘Ezee’.

ADD Corp. has set new benchmarks for product quality and pricing, which make them a perfect personal as well as corporate gifting option.

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