If you are looking for an appropriate gift idea for the Be Positive Do Something Positive Day, here’s some help on offer so that you can come up with something, which will be cherished for years to come?

Laughing Buddha - ‘The Gift of Happiness‘: You can make your dear ones to feel special on this Be Positive Do Something Positive Day by gifting this traditional and much treasured Gift. Laughing Buddha, it is believed spreads happiness around. The statue is supposed to bring a lot of good luck when given as a gift than when bought and retained with one self, so send one to spread bliss & joy with this serene statue!

Chocolate: Most chocoholics will affirm that they love chocolate since it makes them really happy. What better excuse can be there to give it as a gift? Our taste buds will confess to the pleasures of a gourmet chocolate. According to BBC Science and Nature report, chocolates contain tryptophan, the natural ‘love drug’ that is utilized by our brains to make serotonin. A lack of it is generally associated with chronic fatigue syndrome. Dark chocolate is high in polyphenols, so it enhances the serotonin level in the brain. This drives away anxiety and can produce happiness. Chocolate also carry small amounts of caffeine that add to dopamine levels, thus activating pleasure centers of the brain.

Other popular gifting ideas: You may go for other popular gifting ideas as follows-

• Key chains
• Executive writing pens
• Manicure sets, bud vases, Mugs
• Music CDs
• A pleasant painting or photoframe
• Jewelry and trinket boxes, charm bracelets.

All these also make a perfect gift not just for the “Be Positive Do Something Positive Day” but for any other personal or professional occasion.

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Here are some real thoughtful and meaningful gifting gestures on eve of the Be Positive Do Something Positive Day that will stay with the recipient forever and won’t be forgotten easily.

Books about thinking positive: This is the perfect occasion to gift a book like ‘A Little Angel Love: Spread Happiness & Inspiration, with Help from the Angels’ by Jacky Newcomb to bring happiness, fulfillment and love into someone’s life. With this gift book of valuable inspirational guidance, quotes and stories of angels and spirits, happiness won’t be far away. And the recipient would always remember you for the meaningful gift you gave.

Caricature Faces/Masks: Caricature is an intriguing art of creating a funny face. It’s like a cartoon that takes facets of one’s face and body structure. Any peculiar feature of a given face is exaggerated through a caricature, albeit the resemblance to it is not completely lost, so as to recognize the identity of a person. Approach an artist who will create caricatures that look funny. You can send these funny & cool caricatures to your friends, relatives and colleagues as a gift, and make them smile.

You can even use these interesting caricatures for making off-beat corporate business cards, occasion-based greeting cards or the same can be printed or engraved on your official accessories to impart a unique look to them. You can get them done digitally for faster and quality output. Importantly, these caricatures are affordable. They are really catchy, and will stand out as a gift on eve of Be Positive Do Something Positive Day.

Musical ringtone: You can send/gift a ringtone. Show off your creativity by combining funny or custom polyphonic ringtones. Give them as gifts to friends, family and colleagues.

You can think of more such interesting and worthy gifting ideas that are true to the spirit of the Be Positive Do Something Positive Day.

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The aim of the Be Positive Do Something Positive Day is to make people cheer up and feel revived. Here are some funky gift ideas for the day.

Funny Playing Cards: It may be a pack of politicians, actors, cricketers or popular cartoon characters. A deck of funny playing cards will be an ideal gift for the occasion. Check, whether you can get them custom made or select one from the available range.

Burpmaster Keychain: It’s literally gas on the go – all set for action whenever you feel like spreading a quick laugh. The Burpmaster key chain variants available on the market have recreations of actual burps.

Butt Shaker Set: Shake, shake and shake that booty to add some spice to your daily meal! One cheek is salt, other one is obviously pepper. Look for those funny ceramic salt & pepper shakers that will bring smiles around the dining table.

Radio Control Rat: Send a Radio control rat jumping across the floor and watch everyone getting ‘rat’tled. This evil-looking rodent, as it scurries forward and runs wild in circles - its beady eyes beaming with an eerie red light – will send shivers and ultimately, smiles. You can control the animal’s antics from some distance with the help of a wireless remote.

Such off-beat gifts will add some funk into the recipient’s life! Look for something original. Search for online and offline (physical) resources for such funky gifts or try to create one using your imagination to make your gift a really cool one!

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Being at your productive best is the best gift that you can offer to your bosses and colleagues. Provided you feel happy and contended within yourself, you can give your hundred percent and even help out your colleagues.

It’s not that your have to give something in material terms to get yourself noticed. It’s through sheer positive attitude that you can make yourself feel wanted.

On eve of the Be Positive Do Something Positive Day, which falls on March 1, 2008, we recommend you some valuable tips to lift your and your colleagues’ mood. The idea of putting these tips into practice is to spreading positive vibes and building a sense of team spirit to meet targets and deadlines.

• Dig into your favorite ice cream: Nothing like it, if your office has an employee refrigerator so that you can treat yourself to a pint of your favorite ice cream flavor, whenever you feel like! Keep it ready in the refrigerator.
• Whenever you are a little bored or just feel like having a quick break, walk down to the kitchen and gulp a few spoonfuls. Share it with your office friends and colleagues, and they will surely respond to your gesture. All of you thus can have an impromptu break. Of course, you need to trust your coworkers that they won’t sneak some in your absence!
• Decorate A Bit: It’s amazing to see how most hardcore professionals leave their offices or even cubicle walls totally untouched. Check if you can hang your favorite pictures. Some nice posters and paintings will also do the trick. Just ensure that they are in good taste.
• Come close to nature: Place a bamboo plant and some type of fern in your office. It’s not just for decorative purpose. Once you get used to them, you will enjoy taking care of them. A simple act of sprinkling water on these plants will cheer you up. It inadvertently breaks up the long day a little and gets you out and walking around a bit.

Think of more such ideas to create a lighter, relaxed mood even in a highly challenging corporate ambiance. That’s the best corporate gift you can give, some times!

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Here are some more tips on eve of the Be Positive Do Something Positive Day that’s just round the corner.

Don’t have lunch at your desk: Consider heading out to a lovely local park instead of a fully air-conditioned restaurant with your colleagues. Go outdoors where you might enjoy your packed food. If you happen to work nearby your home, it’s a perfect idea to venture back and watch a funny TV show with your colleagues, and then jog back to office.
Tune in to music during the day: Listening to the music breaks up the monotony of work. You can share your CDs, MP3s and discuss your tastes with your colleagues. A little game of ‘Name That Tune’ even while busy doing your work will make your time pass by faster and also help you bond with your colleagues.

Plan a charity and get colleagues involved: Organize a monthly charity event to raise funds for some good cause. This will inspire your coworkers to join you. Instead of asking for donations, you can organize an event with some entry fee to get everyone involved. It will really be a lot of fun!
Read aloud inspiring quotes, poems, thoughts, jokes during your lunch & other breaks: If you like to read, make it a habit to read aloud during your breaks instead of grabbing a snack or sitting outside with a cigarette alone. Reading aloud inspiring quotes, poems, thoughts, jokes will take everyone’s mind off work and make their day a little more pleasant.

What else can we do to make our colleagues happy? Do you have more ideas? You can definitely share them with us. Such intangible stress-busters are the best gifts that you can give to stressed professionals in a highly demanding corporate culture. That’s the very essence of the Be Positive Do Something Positive Day.

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February 21 is Chinese Lantern Day and we suggest you take full advantage of the occasion to get some unusual gifts for your friends and colleagues at the office. Everybody loves Chinese lanterns – they’re quirky, fun and add a party element to a room.

You can get Chinese lanterns anywhere. The shops are easy to spot – they have large lanterns in various shapes, sizes and colours hanging outside. These paper lanterns have long been considered works of art and there is so much to choose from a decision can be quite mind-boggling!

For the office it is always advisable to get one of the less flamboyant ones. Opt for a smaller size and possibly a more straitlaced shape. If an office party is coming up, you can always go for a large dragon for the entrance or stars to hang from the ceiling. Where the office is concerned always have a pre-determined spot where the lantern will be set up and buy accordingly. It is important that you do not step out of bounds in the work arena and give a frivolous impression. When opting to personally gift a lantern to a colleague, choose a relatively small one as setting it up will end up being quite a task if the person does not live in a big house. Gifting a business partner or your own boss? A large dragon for his or her office foyer is a great idea – it symbolizes strength, power and productivity. Bold colours are more suitable in this last case, but for your own office choose something that is not quite so startling and distracting. Muted, ‘pretty’ colours do the trick when it comes to the office.

A Chinese lantern can brighten up anyone’s day with its unusual shape and the warm light that it throws upon the room. Much better than the usual staid lampshades, don’t you think!

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As is the case with most Chinese festivals, there’s an intriguing legend behind the famous Lantern Festival. It’s the Legend of Yuanxiao. Yuanxiao was said to be a beautiful maid in an emperor’s palace. Despite her opulent way of living, Yuanxiao yearned for her family and wanted to be home during Chinese New Year. The legend goes that the maid lied to the emperor about the God of Fire secretly having forewarned her that he planned to burn down the city. She asked the emperor to make the city appear like it was already burning so the God wouldn’t then bother them. The worried emperor took her warning seriously and ordered that the entire court and city be decorated with colored lanterns.

He also ordered firecrackers to be burnt for giving feel of a big fire. The palace was so engrossed in the preparations that Yuanxiao managed to sneak home!

New Year’s Eve and the Lantern Festival especially, taking a cue from the above incident, signify family bonding. This is the time when all family members gather for eating, dancing and shou sui (staying up all night), to mark the occasion. According to a curious custom, rice dumplings are had at midnight. Hence the Lantern Festival is popularly called ‘Round Dumpling Festival’ Tens of thousands of local people and even foreigners visit the annual exhibition of lanterns of uncountable shapes, sizes and pretty colors to welcome the traditional Lantern Festival.

The Lantern festival marks the 15th day of the 1st month of the Chinese lunar calendar. This year (2008) the festival takes place on February 21. It marks the culmination of the fortnight-long Chinese New Year holidays and celebrations. According to the lunar calendar, the New Year of the Rat started on February 7, 2008.

As is the norm, all major festivals in any part of the world set the stage for exchange of gifts. These festivals also act as a perfect means for building and enhancing the brand association for most business houses, allowing them to build a rapport with their clients. Of course, one needs to give a deep thought to the kind of gifts to be offered. The gift should be meaningful enough so that the recipient feels like using or preserving it.

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There are so many similarities between a popular festival in India, Diwali, and the Lantern Festival in China, which is being celebrated on February 21 this year.

The way sparkle and glitter of Diwali fascinates us all, there is light and joy all around in China on eve of the Lantern Festival. It’s akin to our magnificent festival of lights. Homes are lit up brightly. The skyline is resplendent with the magnificent spectacle of the fireworks.

The Lantern Festival in China, which falls on the fifteenth or last day of Chinese New Year celebrations, is a much-awaited occasion for families to come together and share their joy. As in Diwali, it’s all fun and enjoyment, more so for children in that country. As a tradition, they make lovely lanterns of paper. These are illuminated and it’s a spectacle to witness as these lanterns march up in the sky under the full moon. Often competitions are held and those who come up with innovative and beautiful lanterns receive special prizes. Sometimes a theme is designated by the village or city for participants.

The spirit of any festival is all about reaching out, bonding and spreading the light of goodwill, cheer and happiness, breaking all community barriers. Such festivals bring to the fore a wonderful and warm feeling of community spirit. The festive occasions not only light up the atmosphere but light up hearts too. People invariably give lovely gifts to each other to celebrate the spirit of the festive occasion. The  New Year celebration in China is no exception.

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The Internet is a great place to market your products and services. If future is what you are aiming at, pay due attention to power and reach of Internet. Get a head start by pushing your brand online.

A bouquet of your products hosted on a neat, attractive web page can be the most effective and affordable way of taking them to a wider audience. In today’s highly competitive environment, you want to address generic as well target audiences to meet your marketing goals. Creating, hosting and maintaining a dynamic product portfolio on-the-web is a very crucial element in constructing as well as running a highly successful and effective marketing campaign.

A Creative Package allows marketers to create a totally new and innovative product page. It’s the perfect way to realise the intrinsic value of online campaign in terms of the reach.

The biggest benefit of online advertising in form a web catalogue is most notably the opportunity for a user to explore a product - hosted with complete textual, visual and other descriptive details – sitting at home, and making an informed decision.

Ever increasing work pressures, long commutes, traffic snarls, and parking problems are some of the reasons that are driving more people towards the convenient option of online browsing and shopping. You definitely would not want to be left behind in the Internet revolution. You should not miss the golden opportunity that Internet offers to you.

It’s imperative that you have a presence online – a wonderful web catalogue or folio will help you tap the reach and power of Internet.

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Dear readers,

Today, we are glad to bring you an interview with Neha Katyal, Associate, Elara Capital to state the marketers point of view with regards to corporate gifting.

Questionnaire For Marketers

1. Does Your Company do Corporate Gifting?
YES.

2. How much on an approximate basis does your company spend on corporate gifting?

30,000 INR.

3. What is the most unique gift that you have come across?

Strawberries dipped in chocolates.

4. As a promotional tool does corporate gifting impact sales? If yes
can you give an example?

Yes it would. Easier to bag a potential client.

5. What are the type of gifts you would normally receive? Which one has
been your favorite?

Clothes, Shoes, Champaign & Bags. My favorite one is a pair of DKNY Shoes.

6. What are the occasions on which you gift your clients? And what is
the gift?

Diwali, New Years, Office Anniversary & Christmas. Sweets & Drinks

7. Do you read blogs or go use Social networks like Orkut? Which one?

Yes. Orkut & facebook .etc.

8. Do you know that Giftex has Corporate Gifting Blog which talks about
latest gifting trends in India? (Blog.giftex.in)

Yes

9. Now that you know, would you visit the blog?

Yes, and I have been before today also.

Thank you Neha for giving us your views on corporate gifting with a marketers perspective. We are glad to hear from you.

If any other marketers/companies/sales people wish to tell us their views on corporate gifting, you can contact us by leaving your email ID and comments below.

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