Corporate Gifting Interview For Marketers

Hello Readers,

We are glad to bring you an interview with Mr. Nitin Suri – VMware, a technology company. The reason we are doing this interview is for the marketers, sales people and all our faithful readers to make them understand corporate gifting from the company’s point of view.

Here’s the interview:

1. Does Your Company do Corporate Gifting?

Yes we do.

2. How much on an approximate basis does your company spend on corporate gifting?

Dont know but our gifts are mainly technology oriented. Mice, usbs etc.

3. What is the most unique gift that you have come across?

Personalised USB key.

4. As a promotional tool does corporate gifting impact sales? If yes, can you give an example?

People like receiving gifts. It doesn’t impact per se but it leaves a good impression.

5. What are the type of gifts you would normally receive? Which one has been your favorite?

Normally I would get gifts which would be either calendars, mice, usb keys, stress balls etc.

6. What are the occasions on which you gift your clients? And what is the gift?

Depends on who the client is. We might address a large number of clients and give them gifts or it might be something more personal.

We hope you liked the interview. Please give us your feedback with regards to these interviews on our blog and let us know if you would like to read more of these interviews.

Choosing The Right Gift For The Right Person!

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Choosing the right gift depends upon whom we are gifting and what kind of person he or she is. It’s quite important to be aware of the client’s taste and style to make inner roads to his good books. E.g. the person might be an executive and very fond of playing golf. If he appears on the ‘A’ list of your clients, a miniature golf set for his office will be a hit with him. Or as a smaller option, a golf club or even a card holder with golf clubs will do the job.

There might be middle – level executives who need to plan their hectic schedules, thus a special leather-jacket executive diary would be a great option. If it is a lady, she might appreciate the more aesthetic option like a handmade folder ..

To make sure that the gift fits according to the receivers’ desires, needs and lifestyle is very important.

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Promotion Gifts: An Ideal Corporate Gifting Strategy!

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Gifting is an art and if used to its potential it can be converted into a fantastic marketing tool. Promotional items used as corporate gifts create an irremovable impact in the mind of the receiver and harness fruitful long-term relations. Corporate promotional gifts not only make the receiver feel important but also help the gifting person’s brand enter into his potential client’s consideration set.

There is an excessive amount of choice available for promotional gifts for different purposes e.g. desktop items such as weasel calendars or desk calendars, paperweights, photo – frames etc. are extremely useful gifts. And when the company’s name is etched on these, it gives extremely high recall value. Other kind of gifts can be displayed on the wall such as paintings, murals etc. that carry the company’s logo and act as a constant reminder for the client.

Ultimately, what matters is that the gift that you choose must promote you, your company and your brand’s goodwill. That is all what promotional gifts stand for. Do not forget to write a small note along with a gift that speaks about why you are gifting and what makes it so special for you to gift the receiver.

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Chocolate: The Sweet Taste Of Corporate Gifting!

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We all love chocolates, don’t we? (exceptions excused…)

Chocolates are favorites of all the gifts that we give each other and everyone happily accepts chocolates with a huge smile on their face.

Chocolates definitely make an impression and that too, chocolates help you connect with each other very nicely. The sweet taste of mouth watering chocolates leads us to ask more for it, and that particular want is the defining USP while corporate gifting chocolates to clients, employees or even an ordinary person.

Especially, corporate gifting premium quality chocolates are the ideal way to enhance your relationship to the next level.

Chocolates can be useful highly as a brand promotional tool by gift-wrapping the chocolate boxes with a company logo’s watermark imprinted on it.

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Corporate Gifting To Honour A Brave Social Worker!

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We live in a society which consists of different kinds of people from different walks of life. There are certain people who are different, absolutely in every sense. They have what it calls courage to do a thing that makes a difference to society in ample.

They do everything to establish ‘ a uniform society ‘. Some even commit their whole lives and some even give away their lives in order to make sure that the world, after they are gone, sleeps with peace. They are special and they have to be honored even though if it has to be done within a small budget.

For them, day and night are all the same. They truly reform and transform the lives of millions of people by doing an emotional but magnifying deed.

What matters is to appreciate a brave social worker’s courage and commitment to society, to the world, and to you. Corporate gifting a memento describing the outstanding efforts of the brave social worker along with a rewarding cash/kind gift can be great.

Such people must be honored in a way that the world remembers to do much more than what they did for the society. Corporate gifting such kind of people is not only essential but one of the most important things a corporate company must do. Especially during times of earthquake when you require courageous people to help out the victims, it becomes essential that we take pride in their efforts.

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Corporate Gifting For Trade Shows and Press Conferences!

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Trade shows and press conferences remain as a very good opportunity to make a connection with prospective clients, build a goodwill around the brand and its products, make customers aware about your products very well, generate direct responses, and build a relationship for a long term period.

The most important aspect of an event is to maximize the extent of promoting a brand and its products which further helps in attracting a lot of customers.

So, How can we maximize the extent of promoting a brand and its products?

Well, The best way to do it is through corporate gifting. Corporate gifting enables you to even brand your gift. That’s where the opportunity is. Imagine a situation, where you have gifted a mug or preferably a t-shirt which has the logo of your brand/company on it. You would be able to maximize the extent of promoting your brand and their products very naturally. Your corporate gift will speak for you. Ain’t that good enough?

Moreover, organizing a corporate gifting contest every hour at a trade show would provide you with maximum mileage for your company, brand and products. You can even have some free give aways for all those people who visit your stall. Though these are general trade practices already found at a trade show, you can always come up with a creative idea that sounds good to all people visiting your stall. Sounds good? do comment on what you feel about the same.

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Corporate Gifting For Thanks Giving Day!

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Today is Thanks Giving Day!

Thanks Giving Day is celebrated across the world to express gratitude to god.

Thanks Giving Day is a day when all friends and relatives get together to gift each other and enjoy a feast. It is the day when everyone gets together to pray as a community and share jokes, thoughts, ideas and a lot of fun. It is also a day when people thank each other by sending greeting cards, poems, loving messages of ‘thanks’ and much more.

A beautiful way to say “Thanks” to each one in your company on this Thanks Giving Day would be by giving a beautiful corporate gift, especially a greeting card that expresses ‘thanks!’ in beautiful words of wisdom and a bunch of exquisite chocolates will be a good deal.

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Corporate Gifting To Celebrate Company Acheivements!

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Companies celebrate their victorious achievements in style and it is that time of the year when the company unites to rejoice the occasion with all glitter, style and camaraderie. It is the golden opportunity for top executives and the board management of the company to unite the employees and build a “company culture”.

At these occasions, the top executives have an opportunity to speak in front of the whole bunch of employees right from top to the entry level executive / trainee. Corporate gifting at these occasions help make a very big impression on the minds of each and every employee.

A memento with a box of sweets though is a must, a corporate gift such as a handbag or a trip to any location for three-four days would exquisitely be a great idea.

Moments such as these can help build a chain of motivating situations of sorts and have to be handled very carefully as these moments can leverage or even destroy the enthusiasm of the company’s employees. Choosing a corporate gift at these point of times is not only crucial but also should prove to be special too. Discussions with superiors and higher management is a must and the company must identify the ‘perfect corporate gift’ by encouraging a survey across the company asking employees what would they prefer to receive as a corporate gift.

A gift that soothes the employees throat and gives them a multiple boost in efficiency and self esteem would be a great deal and must always be the factor while choosing gifts for employees and the top management.

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Corporate Gifting! A Gift or A Bribe?

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Corporate gifting is mainly done to strengthen a relationship with people, we know in person, who will enable us to grow in all aspects of our life. Many a times, we gift people just as to get a favor done from them. The point is, is this really a gift or a bribe?

The spirit of corporate gifting enables us to connect with people and make them a part of our lives. Generally, corporates gift a person because corporates feel that the person deserves a special gift and not because they require them to do us a favor. But in corporate circles, instead of wishing and congratulating clients, employees and others for being with us; many corporates tend to bribe them with a corporate gift so as to get some favors. Now this practice will have many backfiring effects as it is encouraging a corrupt practice and increasing the expectations of the person to receive a gift in order to do something for others.

Moreover, it cuts down the motivation factor into pieces and promotes bad performance.

So….

Are we doing good enough by practicing corporate gifting as a means of getting a return favor?

or is it ethical to do just that?

Please let me know your comments.

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Corporate Gifting To Children, The Real Stars!

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It’s children’s day today and a child is the smile of everyone’s face.

Children are like those dreams that we see when we are asleep;

“Those very colorful landscapes that include a rising sun between two mountains during dawn which is fully and warmly expressing its light with clouds spreading all across the sky as if the day is all new, fresh and surprising.”

Children are considered to be the gifts of god. Children are the foundations of the country. Children are the present and the future.

For corporates, gifting children can help them build the foundations of the society. Corporate gifting to children can act as a motivation that will last a lifetime. Corporates can create a very good image of their company by gifting a child an education that will change his life.

Corporate’s can gift under-privileged children their bare necessities such as blankets, toys, clothes, books and other things to change the future of India and the whole world. Corporates must gift orphanages, child welfare institutions, child NGO’s, blind/deaf/dumb children, children with cancer/aids/tuberculosis/other disabilities, children hospitals, children hostels, schools and other children institutions to celebrate a happy children’s day and wish them a great life.

Wishing all children a Happy Children’s Day!

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