Corporate gifting entails communication between two parties, for example - a company’s clients and company officials, team managers and and team members, the board of directors and a company’s management team. Building rapport becomes an ingredient part of building a corporate camaraderie within the organization.

A corporate gift that builds the corporate environment and further fills it with fun, frolic and bonding within the members of the corporate institution would be ideal. Building an informal environment is the mantra of todays companies and thus, a gift such as a ‘Walkie-Talkie’ or a WAP-enabled phone.

The basic ingredient of successfully engaging company officials to build a highly social and communicative environment is to gift an item the encourages them to initiate conversations very often between themselves.

It is often found that there is always a communication gap or even no way to communicate for a junior executive with the top-level management of a corporate company. Ultimately, it is the relationships that matter the most to a company and its growth, and there can be no better way to build a world class and highly sociable environment other than gifting a corporate gift that lets the corporate person speak their mind.

After all, a company has to engage its employees in being highly creative and encourage them to keep coming up with new and very innovative ideas.

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Diwali’s around the corner and pepsi is making sure that they aren’t left behind.
This year Pepsi has launched 19 festive packs to celebrate the occasion of Diwali which consumers can buy and gift.. not only that they have also roped in their employees to participate in the occasion.

Pepsi will be conducting an internal contest for the employees wherein they will have to sell PepsiCo gift packs to their family members, friends. Now that’s a different approach to selling!! Not only that pepsi is also giving Rs2 from every gift pack that is sold which will be donated to charity to the NGO “CRY” which will be a part of their Diwali celebration.
The festive packs comprise an assortment of brands - Pepsi, 7UP and Mirinda and Mountain Dew along with Tropicana juice and juice based drink Slice.
What Pepsi is doing is that’s its making their employees a part of the Diwali process and by making it a contest they are also ensuring that sales take place. Also what it does is it creates goodwill for the company through the employees as employees will promote the activity as they are a part of it. And in the bargain they are also doing charity which without saying is a very noble cause.

Its not a corporate gift to their employees but it still does the work ie brand promotion. The problem arrives when companies expect a lot from their employees and force them to make sales.

Remember employees talk, even if u may have achieved your sales target, you have lost out on something more precious and that ie employee goodwill and satisfaction.

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While shopping for corporate gifting items, it is essential that you look out for an item that will make the receiver go boundless with joy.

Here’s what you need to make sure while shopping for corporate gifting items:

1. Make sure you have an idea of what will make the receiver of the gift happy.
2. Make sure you do not go overboard your budget.
3. Make sure you do not buy very expensive gifts.
4. Make sure the gift you buy for the receiver has utility.
5. Make sure the gift is durable i.e. long lasting.
6. Make sure the gift will not annoy the person who receives the gift.
7. Make sure you buy only branded gift items or items which have been hand-made from a reputed distributor or dealer.
8. Make sure you negotiate for a lower price while shopping for corporate gift items.
9. Make sure you do not buy a gift that may be harmful to any person of any age in any way.
10. Make sure you look out for more number of items and more number of vendors before you decide to buy any gift for any of your corporate colleagues.

Shopping for corporate gifting is an art. You must know what gifts make a person smile. The more the gift is relative to the receiver, the more the chances of your gift making a long lasting impression. There are aplenty of corporate gifting items in the market but you must have very creative corporate gifting ideas.

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Corporate gifting to politicians has a huge importance. Politicians are authoritative people and gifting to them is extremely crucial. Interestingly in todays world, most politicians are found to accept corporate gifts as a means of ‘living a luxurious lifestyle’. While a few may not be open to accepting corporate gifts as it would make them feel obligated towards the corporate person to give back a favor in return, it is essential to realize that politicians are powerful and influential people who help set the society on its track.

Corporate gifting to politicians must be done only in appreciation of their kind work and not in respect of expecting a few favors . That would certainly annoy not only a few politicians but many of them.

A pleasant bouquet with an appreciation trophy citing the work of the politician may be the best gift ever given during a public function.

Do let us know your thoughts on this.

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Corporate gifting is not a mere act of pleasing your employees, clients and colleagues but a way to open the doors to networking with a lot of people across the industry.

You may gift one of your colleagues and that may lead you to open the doors of a very profound relationship with that colleague which may last a lifetime. It may happen that your colleague may turn into a very good friend of your’s who will in turn help you with establishing new contacts within the industry. This way, you very profoundly establish a base for making new contacts through the art and craft of corporate gifting.

However, one must consciously take care of the things that you can ideally gift and the items that you shouldn’t. It becomes important that your gift can be useful in daily life and is long-lasting. This way, you give your self a chance for them to keep you in mind and cherish your gift for a long long time. Moreover, the gift that you choose should not be useful only in their professional lives but also beyond the professional realm.

It is essential to gift an item that touches a client’s, a colleague’s or an employees heart and counts as a contribution in aiding their personal, social and family life apart from their professional lives.

“A gift is one which mesmerizes the receiver and fills them with a smile”.

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Bosses are special because they are the ones who make sure that you are always feeling good while working for them within their company. Bosses motivate each and every one around them so that they grow into highly developed human beings. And so..

Bosses do deserve something very special.

This is the reason why “Happy Bosses day” is celebrated each year on the 16th of October.

Our bosses deserve something special in appreciation of their sincere help, kind words and inspiring actions.

A celebration, a party, or even a special corporate gift that would make them realize their intrinsic value in our eyes would be an ideal choice.

Bosses are unique in their own way. Gifting a boss is very different from gifting your very own colleague who sits right next to you.

As we asked the proprietor of Classic Themes, Ms. Shilpa Shah about gifting bosses,

She said:

“A gift that makes the bosses wife happy should be given because if she is happy so is he.”

An employee must be carefully aware about the likings and dis-likings of their bosses. More crucially, bosses must not be presented with premium priced gifts that would annoy them.

Gifting a premium bouquet to your boss that is filled with fresh red roses, a well designed card and a simple box of chocolates can make your boss happier than ever.

Ultimately what matters is the relationship between the employee and his/her boss. The relationship must remain constant no matter what the situation. The spirit of well-being in the relationship must grow and the best way to make the situation better is to gift an item that would fill your bosses heart with joy.

And.. wish him.. “A HAPPY BOSSES DAY”.

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Its often said that ‘life is a gift to mankind and so one must cherish it’.

In todays world, corporates understand that they require to touch, feel and inspire people through their creativity and awareness to better the lives of their employees, clients and general public. Corporates have become more and more aware about ‘motivating’ employees, clients and the general public such that it helps them achieve their goal of being the most respected company while creating enormous wealth for themselves.

Motivation may differ from person to person at different time periods.

For an employee, an award of being a very creative employee or being an out-of-the-box thinker can be very motivational. For a client, a mobile tool for sending and receiving e-mails or a tool that enhances their company’s growth can be motivational. For the general public, simply an increase in social hygiene or employment opportunities could be motivational.

The new era of corporate gifting has evolved into a stage where people exchange gifts in order to open their pathways to growth that help them reach their desired destinies. The era of corporate gifting is an era of sorts where pleasantries are fancied with great care, love and affection, not to forget the unrivaled competition that corporate gifting evokes in a two-way relationship.

The simple fundamental today is: A creative gift from a corporate may move a person to perform and achieve the goal of life.

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Corporate gifting to appreciate the value of the corporate person is a step forward to binding the person within an organization. Many Multi-National-Corporations take a step further and become far sighted to touch the lives of their community as a whole. In todays world of result oriented practices, the corporate person’s life requires to be appreciated in every way possible.

Gifting employees with items that make a difference to their lives is not essential for a complete life but also an invincible part of a business practice. That is why many corporations gift their employees with a luxurious vacation, a car or even a small pen or diary. This appeals to every corporate person and proves how valuable they are and will remain to be to their organization.

Indeed, corporate gifting to employees must be practiced not just to make them feel a part of the organization but also to make them realize that they have been appreciated for their valuable commitment and services that they have been providing in whatever way they can. Such an approach if practiced by looking forward to touch their lives beyond their professional realm and help the corporate person to evolve, grow and cherish their workplace can bind the employee with a corporate organization for a lifetime.

Corporate gifting to employees: A step to complete growth, confidence and creativity.

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Corporate gifting is a mode to connect with our colleagues in other companies. The benefit that we attain from gifting our colleagues is that we create a relationship that may last a year, two years or even more. We create a platform where we can have an informal relationship just like having another friend. Its’ the mode to build more contacts and credibility within your desired market or segment. Corporate gifting not as a formality but as an informal gesture can make you come closer to your colleagues working across the industry. Such a gesture will not only help a professional to open doors to new people in life but also new opportunities. It can also lead to a new platform where crucial information can be shared and trusted.

Corporate gifting lets a professional or a business person come closer with the industry as a whole. Thus, one must take corporate gifting as a dutiful responsibility towards one’s own growth.

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‘Gifting builds relationships, and how you present is critical,’ says Sethi. For example, there are not many people today who would show off a set of glasses with the company’s name emblazoned on it, even if they are made of crystal. No one likes to be perceived as a free loader. And if the receiver can afford glasses without company logos, why would he use those that have them? ‘People give these gifts away to their peons. The only person these gifters please is their own boss, who wants to see a big bold company logo.’ If the company name must be used, feels Sethi, then it should not be intrusive, or it can be used on the package or on the card.

Some companies are not gift-oriented, and this often has to do with the industry they work in. ‘People seriously concerned about their business are hardly concerned with gifts. What matters to them is value created for them in their business,’ says Roshan Lal Agarwal, Head - National Sales, Foseco India Ltd, an industrial chemicals company which sticks to giveaways like calendars.

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