In this article, ill explain the demarcation that could be used while gifting to Board of directors, employees, bosses, speakers.

Board of Directors /Speaker Gifts /Visiting Dignitaries –

While gifting to the above, it is essential to maintain a level of formality, that is, one should use the traditional and conservative approach. Anything that is an executive gift will usually fit the bill. Leather Pad Holders, Desk Clocks, and Fine Writing Instruments are places to start for traditional type gifts.

Gift For the Boss –

The most important principle to follow while gifting to your boss is “do not do it alone!” which means, It is advisable to buy the gift for your boss with your co-workers. A gift from a sole employee might be interpreted as a bribe to your boss or make you stick out from the other employees in a negative way to both your boss and co-workers. You might have good intentions, but really assess your relationship with your boss before you give a gift without your co-workers.

Gift for Employee-

There is a wide selection when purchasing for your employees. Gifts can range from desk clocks, mouse mats, coffee mugs to adventurous gifts like trekking etc. Personalization can also be used quite liberally if you are aware of the likes /dislikes of the employee. For e.g. If you know the employee is a Bollywood buff, a free pass to a cine awards would be ideal. 

If you have any idea about the interests/hobbies of the gift recipient, there is no hard and fast rule that you have to adhere to the above suggestions.You can gift based on the personal likes/dislikes of the recipient.

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Giving corporate gifts is the perfect way to encourage your employees to work hard and to remain loyal to your company. After all, if you treat people well and offer them gifts and incentives for their hard work, then why would they want to be anywhere else?

They are also a great way to encourage customers to remain loyal to your company and your brand of product or service.

The down side to offering incentives is the cost. Although these kinds of corporate gifts tend to pay for themselves over time in terms of loyalty earned and extra hard work on the parts of your employees, they can still be expensive to begin giving out

When we talk of cost involved, it is not essential that every corporate gift handed out has to be very expensive or fancy. Good corporate gifts can be purchased from a number of sites online which offer variety of gifts ranging from desk clocks, mouse mats to golf sets, safari trips etc. And very often, discounts can also be availed if bulk orders are made.

I wouldn’t deny that “Personalization is the key to effective corporate gift giving.” But personalization can be implemented when it comes to the really important gifts or the really big moments.

So if you are trying to entice your new client or mould your difficult boss in your favor or gift the person that was just hired to run your business for you, you can do so by giving them unique gifts.

You can find sites that offer exclusive and personalized corporate gifts that you want to give, and they do so at prices that wont drive you to bankruptcy without compromising with the quality of the gift

Spending carefully on corporate gifts could mean a world of difference to how well your business operates in the future, with the best employees remaining steadfastly beside you and your customers remaining loyal, even when the market gets a little competitive.

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The manager asks “want anything?”. But he’s  got a big NO on his feet!

    The above picture DEPICTS  some funny people like senior managers, who still think corporate gifting is not right and is a waste of time, though    promotional gifts  contribute not only in enhancing sales but also boosting morale of the stakeholders involved

So here is some help for you to convince them that gifting is RIGHT and it can help improve your companies brand position as a whole.

1. Promotional gifts are a great way to increase brand awareness and get your company noticed.

2. Promotional giveaways and gifts leave a lasting impression on prospective customers.

3. You can double and even triple your trade show responses when you package your message as a useful, memorable promotional gift.

4. Corporate and promotional gifts are an excellent way to secure dealer loyalty.

5. A “thank you” gift to loyal customers is a great way to retain the customers that you already have.

6. Put your name on everyone’s back or the top of their heads.

7. Energize your employees with promotional gifts as incentives.

8. Bring old customers back to the fold with a targeted “We miss your business” campaign.

9. Increase your company’s visibility.

10. Special events are more memorable when you include a takeaway promotional gift like a reusable canvas conference sack.

And if these 10 pointers do not convince them..nothing can!:)        

Picture source: 1, 2

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The best way to get over the “what to gift dilemma?” is to place your self in the receivers shoes…

When gifting…it is best to give something that the client would appreciate and look forward to another gift from you.

No doubt, corporate gifts have to have a personal touch to it…but mind you…AVOID going overboard. You might just hurt their sentiments.

One should avoid giving items like perfumes because you are not sure if they like it or not. You wouldn’t use a perfume u absolutely hate, though it was gifted.

Another important aspect which is often neglected is to check the company’s gifting policy. Many companies and government offices have a gift acceptance policy. As per this policy they are only allowed to accept gift of a particular value. Be sure to crosscheck with your client to determine the limitations of gift giving.

Be sensitive to the cultural diversity of your clients. Not everyone celebrates Diwali, however sending a corporate gift or card that wishes them a happy holiday or season greetings or sending them a gift on a holiday they celebrate is better.

By following the above, you are sure to  be in the best books of your clients.

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 It is ideal to have a personal touch while corporate gifting. Hence, knowing your client works….

 Low Cost, High Touch Gifts:

-If a client is into yoga you could give him a subscription for a yoga magazine. This would make him happy and every time he reads the new edition he will always remember you.

- Books, CDs or DVDs are really great as they have a personal touch because the client feels that you know what he likes.

-Restaurant certificates, food gifts or drink or even a gift certificate to a free lunch or a B&B.

-Tickets to theater, sporting events or a concert. I had taken a couple of my clients to the Russel Peters show in India in 2007.

But what if you don’t know what your clients like?

If you’re not sure, do your gifting research and call their administrative assistant/secretary or the H.R. Manager and ask what they would enjoy.
This is good because then the client feels that you did research for the gift.

Pic Source

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After 20 years in the field of corporate gifting my own experiences have made me believe that a corporate gift is a representative of the company and if the gift looks good so does the company.
But all gifts look good right? No! they don’t here is a list of the worse gifts to be given.

If you don’t know what your boss or client likes (supposing he is a male) and you go to a store and see all products for male’s and finally pick up an expensive set of gold clubs. That should impress him right. But what if he hates the sport you spent a lot of money over nothing.

Suppose if the person you are gifting is a fitness freak and you decide to buy him / her a fitness video it does not make sense because you don’t know if they already hold of copy of that tape or not. If they do they will thank you but it will be a waste of your money and the gift will not be appreciated.

Never give something seen on a shopping network because it may look pretty but if the person receiving it does not like it it’s just a waste of money.

Never buy something that is cheap because it’s not something that will please your client.

When it comes to clothes it is never a good choice because apparels are something with is not standard i.e. every individual has a difference in choice and thus giving a gift certificate makes more sense.

Never buy something like lingerie as it could be taken in the wrong sense and you could go to prison for harassment.

The worse gift to give is a handmade gift it may have personal touch but it’s bad for the simple reason that you would be spending more on the material for the gift and will be using a lot of time and energy in making it.

Pic Source

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Many a times, we often get confused between corporate gifts and promotional giveaways. We also interchange these words and use them as synonyms of each other.
Is there a difference between the both?
Well there is!
A corporate gift when given as a gift represents and carries your company.
You may counter argue that a promotional giveaway also sends forth the company’s name to clients, suppliers etc. but the main rationale for giving promotional giveaway is to promote either a company or a product.
So while promotional gifts may end with a mere keychain, pen with the company logo,
Corporate gifts are much beyond pens, keychains. It does not mean that corporate gifts have to necessarily be expensive, bulky.
But the important characteristic of corporate gifts is the receiver is of utmost importance. The corporate gift is chosen based on the receivers likes, dislikes, culture, nation, etc. In simple words, research has to be done.
  For eg.  If your target customer is             adventurous, the ideal corporate gift could be rafting through the waters.

Just visualize, if you were to receive a gift and you realized it was a pen you would not value it that much but if you received a gift which is a week at a spa you would always remember that.

A corporate gift may not carry a company logo, while all promotional giveaways always do.

Related articles - Reward With Corporate Gift Promotional Items

Pic source

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Understanding the main essence of a need is extremely important. This precisely is a great stepping stone in a client – agency relationship.

Gifting is a form of appreciation, and it is a gesture that is appreciated by all. Who doesn’t like being gifted?? Everyone has given gifts in some stage of life.

Though as much as a great gesture gifting can be, it can be painful when you don’t know what to gift? We all at some state on our lives have gone through the “I don’t know what to gift dilemma”

The Dilemma varies from the kind of person the gift needs to be given to. Usually for a best friend you would have a list of 20 things, while other friends you would have a big question mark. It all boils down to how well you know the person.

The same concept applies to corporate gifts only difference is instead of giving something personal you have give something more appropriate i.e. a tablestand, a clock, a tabletop or an all expenses paid vacation.

Corporate gifts leave behind a mark so as to say. Hence, they need to be picked with lot of care. You can not go ahead and gift something that is just pretty. It must reflect either your company, or your product or brand.

At the same time, it must be in tune with which corporate you are gifting it to. You have to know the person whom you are giving the gift to and then give him something that he would appreciate something that would make him remember you and your company.

Another thing about gifting is we always have a card with a personal note on it. The same goes for a corporate gift, only difference is that it also has a company logo on it as a reminder of the person giving the gift.

When giving a gift, one must always give something that is outstanding and something that is looked for or awaited by the person receiving it.

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The recently launched Cadbury “Tohfa Laya” campaign which talks about how the same gifts keep getting interchanged with each other and the fact that as indians we tend to keep passing on gifts which we may not like.
View the video below to better understand what I mean.

I am sure we all at some point have done this and some of us still do this with the gifts we don’t like.
Coming back to the corporate gifting aspect, the ad just shows how important is it to give the right gift. If we cannot accept remotely bad gifts from our good friends and relatives then how can we accept bad gifts from corporations.
A bad gift goes in the Auto Forward mode, it keeps passing on. Some may say that its good for the brand that it keeps getting passed on, but one doesn’t realize that with every time it gets forwarded, a consumer knows your brand and will always remember it, BUT for the Wrong Reason. Users will never want to associate themselves with the brand that offers cheap or poor quality.

Therefore the importance to give good corporate gifts to your employees, suppliers, customers etc. i came across this article which said explains the improtance of giving.

“Give to the world the best you have, and the best will come back to you.” ~Ella Wheeler Wilcox, 1855-1919, Poet and Journalist.

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If You Think you know exactly what to give and how to give corporate gifts, Here is a chance for you to win BIG!

Giftex Blog is running a unique contest for all marketers, distributors and any one concerned with gifting. Giftex is giving an opportunity to marketers and sales people to showcase their talent for which they will be rewarded. The contest goes like this…

You have to come up with original, attractive and feasible corporate gifting ideas and submit it to us; and if your idea is among the best, YOU WIN!

The universe of gifts and gifting ideas is limitless. Corporate gifting has always been used in the business world, conventional give away such as office stationary, mouse pads, photo frames, mugs, folders or desktop watches customized with company logos or employee name have long been used by companies to create excitement amongst employees, distributors and clients.

But in this dynamic business world, the more diverse your selection of corporate gifts is, the better is the response of your clients. In recent times, newer alternatives such as gift meal vouchers, tickets to live concerts, spa treatments are becoming very popular.
In order to build and maintain business relations it is quintessential to keep the client in mind. One has to be very thoughtful in deciding what to give and when to give.
In order to be above the rest, it has become a customary practice of gifting creative gifts to the various stakeholders of a business.

Here are a few examples to get your imagination running.

1. The importance of corporate gifting has caused an upcoming pharmaceutical company to devise an effective way to familiarize doctors with their new products, they courier an attractively packaged ‘candy’ basket for the doctors along with new product literature & samples. They are thus able to quickly generate strong recall.

2. Telecom service providers are also playing the strategic corporate gifting game! They woo their customers with goodies like sports shoes, gym bags and watches with their company logos or brand colors on new connections or card refills, thus serving as effective promotional tools.

3. Companies are gifting Health Gifts to their employees by sending them to spas to rejuvenate themselves, enrolling them in health clubs in order to keep in shape.

Though corporate gifting is a good concept, it is not an easy task to do and even a slight mistake can make you lose a valuable client.
THUS, from above we see the importance of corporate gifting and we also realize that business gifting and business go hand in hand.

This is a chance for you to explore the unexplored. Come up with pioneering and practical Corporate Gifting Idea, and win amazing prizes!!

How To Participate?

1. users would have to Register with us (very simple)

2. fill in your details (so that we can contact you in case you win)

3. Login with your username and comment (give your ideas) on the on the post/article

4. sit back and relax (we will do the rest)

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