Learn the major reasons why promotional products can be your corporate gifts.
In recent times promotional merchandise has been receiving a great amount of positive response from the receivers. It is the easiest and cost effective way to market your brand. There are number of products offered under the range of products and adding your company logo to it before giving them as a corporate gift can change the entire gifting game in your favor. Also, not to forget for small businesses this saves the expense on marketing their brand through different medias. Although, in case of big market players too promotional products play a crucial role of strengthening the bond between the brand and the clients and employees.
Here are 13 reasons why promotional merchandise make the best choice as your corporate gifts.
- Strengthens B2B bond
Regardless of your company being a startup or a pioneer, it is important to strengthen your bond with your clients and prospect clients. When it comes to strengthening a bond with a person at CEO or COO level things are different. It is crucial to know their personality and choose a gift that would be cherished by the receiver. Simultaneously the gift you choose is supposed to carry the essence of your brand. Promotional merchandise suffices all these necessities.
- Spreads brand awareness
The main reason behind giving corporate gift is to create brand awareness. The more of the promotional merchandise you give away the more will you spread the brand awareness. Not just that, when the promotional product given as corporate gift is seen by other people around the receiver, it spreads the word about your brand.
- Cost effective
It is one of the most cost effective and easily available options. As from a pen to a t-shirt any product that helps you make a strong connect between your brand and your client or employee can be made promotional merchandise by adding your company’s logo.
- Increases employee loyalty
It is a tried and tested fact that gifting promotional merchandise as a corporate gift increases the receiver’s trust in brand and thus results in the employee. A gift bearing logo of the company you employee works for helps in strengthening the bond between the company and its employees.
- Builds a strong brand image
It is said that “the manner of giving is worth more than the gift”. There is no doubt about the fact that giving a gift to your clients and employees is definitely going make a strong impression of your brand on the receiver. You corporate gifts carry your company’s ideology and promotional merchandise bearing the company logo creates a strong impact on receiver as a brand.
- Generates leads
As we discussed earlier giving away promotional merchandise as a corporate gifts makes a strong impression on the receiver about the brand. Also, every time the gift is used it reminds the receiver about your brand and thus can work wonders in closing deals with your prospect clients.
- Increase brand reach
Giving away promotional merchandise not only does makes your brand name stay on the receiver’s mind but also gets noticed by people surrounding the receiver. In case of promotional travel products, it can increase your brand reach every time the receiver travel’s with it.
- Help increase sales
Corporate gifts are given with a purpose to make your brand name stay in the receiver’s mind. Promotional merchandise solves this purpose and thus helps to increase the sales.
- Strengthens employee relations
We are sure you give away taken of appreciation to celebrate birthdays, work anniversaries, good sales etc. What good can it be that gifting promotional merchandise? It helps strengthen employee-company bond and encourages employee loyalty.
- Highest advertising recall
According to a study 83% of the total consumers could recall the name of an advertiser of the promotional product. The more the utilitarian is the promotional merchandise the more is the brand recall.
- Engages all senses
While the other marketing medium engages one or two human senses, promotional products is only marketing medium that can engage all five senses. You can touch, see, taste, smell or hear the promotional product. All you need to do is choose the right product to convey your brand image.
- Wide array of options
From pen to pans and apparels to luxury products, there is a wide array of products available to choose from. You can choose any product that conveys your brand image effortlessly and can appeal the receiver best. This also gives you freedom to choose the product that fits best in your budget.
- Most favorable marketing medium
After trying and testing all the points mentioned above, it is sure that promotional products are for sure the most favorable corporate gifts by receiver as well as giver. When the gift brings a smile on the receiver’s face, you know your purpose of gifting is solved.