The UK based ‘Me to You’ is renowned for its Grey colored teddy with cute blue nose as its mascot. The character has been licensed for a number of products comprising apparels, jewelry, cross-stitch kits and calendars. Archies stores across in India will be hosting ‘Me To You’ merchandise.
If you are one of those regular Archies Gallery visitors for getting gorgeous gifts, there is an additional option for you. According to Archies MD Mr. Anil Moolchandani, ‘Me To You’ products will be rolled out in 50 outlets across India followed by a nationwide rollout for the well-known brand. The merchandise will also be sold through their website.
Archies have secured an exclusive tie-up with the UK’s leading brand Carte Blanche to distribute/sell its renowned ‘Me to you’ line in India. It is among the most successful non-media based character brands globally. ‘Me to you’ boasts retail sales exceeding $800 million in the fiscal year 2008.
The popularity of ‘Me to You’ has not only built a multi-million dollar brand, but has also given rise to a hugely collectable character (a registered fan base of 360,000). The character that came to life on a greeting card has now become a real-life icon through which millions of people worldwide can convey and express their feelings. They see ‘Me to You’ as part of their life.
Mr. Richard Edmondson, commercial director of Carle Blanche Greetings has been quoted as saying: “It is important for the growth of the brand that we work with partners who can help us achieve our objective of making ‘Me to You’ a global brand. Through our tie-up with Archies in India, we hope to create a mark with our brand.”
Their focus has been to increase the brand’s dominance in international markets. ‘Me to You’ was first launched as a collection of greeting cards. It has since graduated to encompass wonderful, wide range proprietary and licensed products like gift dressings and accessories, jewelry, collectible figurines, plush toys, confectionery and cakes, crafting, party ware, posters, fashion stationery and other lifestyle products.
The brand’s website boasts 150 million hits every year. Users can download screensavers and games for mobile phones; leave messages and stay tuned to new product launches. Cuteness and sentiment drive the famous brand’s appeal cutting across all age groups and demographics.
Do not miss out this opportunity to gift a cute ‘Me To You’ teddy. Know more about ‘Me to You’ collectibles here….
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