Shining and sizzling silver has an uncanny knack of adapting to every fashion trend - traditional to bold and dramatic; classic to contemporary. Silver signifies faith and purity as a color, and is as glamorous as gold. The metal is not looked upon as a mere luxury symbol world over. The Chinese, for instance, believe a silver locket around a child’s neck would drive away any evil spirits, whereas the Incas of Peru have called it ‘the tears of the moon’.

You can make your choice from a wide array of designs, and even personalize your jewelry and accessories in silver. While going for a gorgeous gift for your loved one, you can buy cufflinks, buckles, hip flasks, collar stays or key rings that make a perfect fashion statement.

Gifting of silverware is an idea that jells perfectly with Indian tradition. Silver thalis are now a must-have at ceremonies. Cute silver boxes are there for holding mouth fresheners and silver coins are now commonly presented in embroidered bags. While silver watches, belts and jewelry are more suitable as generic presents, utensils in silver are ideal for traditional or festive occasions.

The mellifluous metal signifies status and wealth. It is perceived to fetch good luck. Importantly, it can indeed get cool and fashionable. An elegant pendant, opulent choker, or handsome hair ornament of traditional white or pastel colored pearls set in sterling white metal will make a fashionable gift to suit one’s tastes, style quotient and sentiments. Attractively colored pearls set in sterling silver will make an exquisite, glittering gift! Even the men’s jewelry is now getting popular. New-generation uber-cool men now flaunt to love accessories! For men, you may also consider stick to watches, silver coins or a silver household object.

One indeed is spoiled for choice here!

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There is a definite link between festive corporate gifting and tangible increase in business. Should this proposition be enough to give you the confidence to make specific RoI (return-on-investment) projections in your marketing plan? Well, several surveys conducted on corporate gift giving indicate that vendors who come up with innovative gifts were twice as likely to enhance their chances of being contacted by customers as those who didn’t have a well-thought gift program.  In this context, here are some key aspects of a festive corporate gift program that are often overlooked:

Understanding the “Occasion” and “Theme”

Creative ideas are desirable when it comes to the “theme” and the “occasion” of gifting to clients, employees and trade partners. It becomes imperative for the vendor to develop innovative themes and packaging ideas that not only suit to the occasion but also encapsulate the corporate identity.

Based on a peculiar scenario, a manufacturer/vendor automatically makes some assumptions like:
a. The gift cannot be perhaps too expensive if the recipients are large in number.

b. The target audience has focused domain knowledge; therefore give something that would help the receiver in his or her work.

c. It has to be something really meaningful as stakeholders are evangelists of the firm in question.
To put a logo or not?

Many businesses prefer customized gifts, which carry a logo, hoping to create a lasting impression in the minds of recipients. When the item is a utility one likely to be used on day-to-day basis like a calendar, or coffee mug, there is a tackiness quotient to consider. The customized items with a logo may make great trade show premiums or perfect leave-behinds, but they could never be considered deeply heartfelt gifts. It makes sense to indulge in blatant self-promotion.

Make it a ‘personalized’ present

One simple thing you can do is composing a nice personalized, ideally handwritten note or card. It will create an impression that it’s personal gift, and not a generic one! This gesture can be as meaningful as the gorgeous gift itself, since it conveys to the recipient your genuine, non-business-like intentions and also the sincerity of your gift giving act.

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While talking about corporate gifting, it is vital to understand the whole process from the perspective of a vendor. It becomes inevitable for a vendor to understand the dynamics of corporate gifting, its main objective, the diverse organizational cultures and also the psyche of target audience during the gifting process.

• Breaking into the competitive corporate gift industry is easier said than done! It is all about conceiving innovative and creative ideas to win over prospective clients. No doubt, corporate gifting is a highly competitive and crowded field.
• A start-up business might have a range of generic products to be given as a corporate gift. But it should ideally be built around a unique proposition. End-users should be able to recognize and identify with your core product range. It will act as your USP.
• From a vendor’s perspective, it is critical to grasp the basics of corporate gift industry. It may seem easy. But the task process demands immense business acumen. Cultural aspects also matter when suggesting an apt corporate gift idea.
• In a vast country like India, where different festivals and occasions are celebrated with great fervor, gifting plans need to be ever-evolving and all-encompassing. They need to match the joy and spirit of important regional festivals.
• Remember, it’s the spirit of the occasion and not the price tag that counts! This is where the research and knowledge factor comes into play. A smart vendor, who possesses an insight into the organizational and regional culture, will capitalize on every such opportunity to suggest and to ‘sell’ a corporate gifting plan. It’s a win-win situation for everyone, isn’t it?
• It is very crucial for a vendor to understand the “purpose” or the “objective” of gifting by a particular organization for a specific occasion. There are so many ways in which captivating corporate gifts can be designed. A client may not have the time and energy to think all these things.

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Corporate gift giving is undoubtedly a serious business. As part of a well-devised program, it can help in establishing or enhancing critical business relationships and, in the process, serve as a cost-effective mode of imparting an element of goodwill to your business. We shall consider the many issues and ideas relevant to the corporate gift program’s success.

There can be multifold reasons for conducting a corporate gift program. For example, you may wish to thank your long-standing customers for their contribution to your business or recognize efforts of a committed employee for working overtime to meet a deadline. Mostly, the idea is to affirm relationships and subtly enhance the personal connection between a gift giver and recipient. It’s important to understand that gifts are different from incentives.

Customizing is a critical element for the success of a corporate gifting program. We have already checked some basic guidelines to follow for corporate gifting during festivals. Of course, these may vary based on your company policy. It needs to be decided whether to go for personalized packaging with special notes inserted in them. A nice note accompanying the present can reduce a sense of obligation, if any, on part of the recipient.

Ideally, the gifts should be given sans a precondition or a hidden motive. Of course, it would be naive to believe that there’s no bottom-line benefit to be drawn from corporate gift giving, but that aspect should be secondary.  Even though it’s an integral part of marketing strategy, corporate gift program should be subtly aimed at building bonds and a sense of long-term partnership with valued associates to make a gifting program successful.

The whole exercise should be planned well in advance well before the festival season sets in. This will give you enough time to negotiate the price for the gifts you are looking for and also to avail of attractive discount offers. Inputs from experts are very essential in this regard.

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Giftex feels privileged to introduce Phototech, an expert technology developer-distributor of high-end Sublimation Equipment, Sublimation Blanks, specialized corporate gifts and deftly personalized gifts employing sublimation technology. It strives to produce high quality products for Sublimation & Crystal business and graphic output solutions that meet and exceed industry expectations.

Phototech offers a mixture of own developed products and partners with key manufacturers to provide superior and cost effective solutions. To make its products customer-friendly, Phototech partners with key industry manufacturers to provide small businesses and entrepreneurs with superior, cost effective solutions. The products are developed with meticulous attention to quality and utility.

This fast-expanding corporate house, serves as a premier source for Sublimation Mugs, printers, Transfer machines, Heat Transfer Paper, Crystals, and consumables that come in handy for the purpose of Advertising, graphic arts, Garments, Footwear, Interior decoration and photography. It also has on offer other Heat Transfer machines, Crystal Printing Solutions, color printers and supplies.

The product range includes: Sublimation special transfer paper in Sheet & Rolls , Laser transfer paper for Oil & Oil free laser printers, Sublimation inks for Desktop & large format Epson printers, Epson printers, High Quality Sublimation mugs, Sublimation T-shirts, Sublimation Ceramic Tiles , Mouse Pads & hundreds of other products suitable for sublimation printing , Crystal Printing solution & Crystal Blanks of K9 quality.

A recognized leader in providing innovative products in five key markets, Phototech caters to:

• On demand specialty imprinting
• Sublimation printing on mugs & Sportswear
• Crystal Printing
• Laser Heat Transfer Papers
• Lanyard Printing solutions

Considered as pioneers of the digital imprinting industry, the company has developed numerous systems and techniques for heat transfer. Importantly, it insists on total customer satisfaction, and offers free technical support for all its products. During each stage of product selection, sales, and post sales, its expert team provides clients with requisite expertise, knowledge and informed guidance as part of superior customer support. For this, the managerial staff constantly updates itself to provide clients with latest product information at best attractive prices.

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Specific rules and norms are set by respective advertising standards authorities in different countries. The same are monitored by committees that keep a tab over advertising practices that can often be misleading. These bodies are independently administered and serve like a watchdog.

For example, Advertising Standards Council of India (ASCI) functions as a self regulatory voluntary organization. The role and functioning of ASCI encompasses addressing complaints received from consumers and industry against advertisements and claims that are considered as false or misleading. It is important in this context that we consider the difference, albeit subtle, between a prize (awarded to a lucky few winners) and a gift (available to all or a majority of entrants to a promotion irrespective of the fact whether they win or lose).

This distinction should always be made amply clear to consumers who are being targeted or approached through promotional offers. If all or almost all participants are entitled to an award in a promotion, it should not be termed a prize. In such a case, it may preferably be denoted as a ‘gift’, ‘reward’, ‘award’ or a similar such term as long as the context does not get misleading to consumers.
For example, promoters should not make a claim that respondents will get to ‘win’ a ‘gift’ because the terminology is improper, confusing and inconsistent. Rather state they would get to ‘win a ‘prize’ or will be ‘given a ‘gift’. Let’s take a practical case. A few years ago, the UK based Advertising Standards Authority (ASA) mulled over a peculiar promotion that involved the promoter offering several prizes and gifts.

The promoter considered that since recipients got one of two or three gifts on offer with no single gift going to ‘all or most’ of them, each gift could well be described as a prize. However, the authorities stipulated that since the vast majority of respondents would get one of two or three low-value items, they should be termed as gifts. The promoter thus had to withdraw the claim that these were rather prizes and not gifts.

So make sure that you promote the program in a proper context so that it is not perceived to be misleading consumers. In other words, drawing a fine line between a gift and a prize is vital.

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One of the great ways to bring vitality into the office environ is a perfect piece of wall art. You can also consider it as a gorgeous gift. We shall consider handy tips for the purpose:

Gauge the space available

When hanging anything, gauge the space available. Hang your pieces two feet away from each other in a straight line. When hanging along the staircase, too, the pieces should follow a straight line, preferably along the banister. If a piece needs to go above a sofa in your room where you would meet clients or guests, hang it six to nine inches above the sofa, at eye level.

Consider the office settings

Try and understand what kind of atmosphere and ambience the office generally has. Does the owner prefer a dynamic and creative setting? Or should it be minimalistic with a stark color play? Choose the theme according to the client’s tastes and personality. Creative jobs like advertising need a stimulating environment; jobs that are more desk-oriented can have a relaxed feel to relieve employees of their mental pressure. Similarly, rooms where brain storming happens can be bold and dynamic.

Figurative, landscape or abstract?

There are many kinds of wall art. Choose those that become talking points without being too garish or something that could appeal to only a niche few. Abstract wall art might not be very popular and most might even feel repelled by it. Opt for contemporary wall art – dancing figures and pictures in metal panels. You will find that more people can relate to this category of objects and they give a modern feel to the office. Masks are a common way to add character to any room. You can also install wall vases at strategic points and grow different varieties of foliage to add freshness and greenery to the room.

To sum it up, you can pick and arrange wonderful wall art pieces to please eclectic clients. You can be creative by creating one of your own and customizing it.

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A highly professional approach over the years has ensured that business visitors at Giftex would be able to source the best possible gifts and stationery brands under one single roof. Top advertising executives, sales & marketing managers made it a point to visit the show.

No surprise, the previous edition of Giftex was an extraordinary success. As stated above, a host of high-profile visitors, essentially the lynchpins in the corporate decision-making process, thronged the exhibition venue to be part of this grand showcase event for the whole gifting industry.

Just peeping into the past, Giftex was started more than two decades ago. Since then it has truly been a fruitful journey, well reflected in the success of this highly prestigious event. Giftex, Trade & Technology Exposition Co. (India) Pvt. Ltd. has now established itself as a leading exhibition organizing company that hosts several events on different themes.

In due recognition of the importance of Giftex to the gifting industry, the India Trade Promotion Organization has provided the event with its seal of approval. The stupendous success of Giftex can be attributed to the fact that its organizers, namely Trade & Technology Exposition Co. (India) Pvt. Ltd., are steadfastly committed to a result-oriented platform. Their aim is to enable a meaningful exchange and interaction between exhibitors and potential corporate buyers.

Giftex occupies all the five halls of spacious Nehru Centre and yet at times this capacity is not enough to accommodate all the prospective exhibitors. At this exhibition bulk orders are booked, but no sales are permitted. In essence, you could find the products, which well fit your budget the best at the event for the purpose of gifting.

Giftex has emerged as a premier event for the entire gifting industry. The organizers are confident that the exhibition would be a huge success and offer exciting ideas for the corporate world this year, too!

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What’s going to work this Valentine’s Day? Here are a few simple ideas that will warm the hearts and sure will work provided you customize them. Here are some tried and tested gift ideas for Valentine’s Day:-

A well-arranged bouquet of fabulous flowers:

A beautiful bouquet of flowers with a nice note is the safest bet. It always works. Find out about your lover’s floral preferences. Lilies and Tulips are among the more popular choices. And, of course, the rose! Keep in mind the connotations and meanings attached with colors before you pick the flowers.

• Red: Love, respect
• Two red roses joined together: Engagement or marriage (use it carefully)!
• Rose buds: Beauty, youth
• Pink: Grace, gentility
• White: Innocence, reverence, purity
• Yellow: Joy
• Red and White: Unity
• Orange: Desire

Silk flowers & plants make a good gift idea since they last forever just like your love for him or her.

Chocolates

This one invariably works since it spells out sensuality. Nothing indeed melts a heart like Valentines Day chocolate. Keep in mind the taste of your sweetheart and whether he or she prefers dark chocolate, milk chocolate, chocolate truffles or nutty chocolate. They all send a message of love.

Jewelry

This is an idea that will invariably work for making your lady love happy! Rings, earrings, watches, bracelets and necklaces all work! It may be a bit costly but nothing turns on the charm quite as much as a rich piece of jewelry. Opt for a simple pendant on a shining silver chain for an even more elegant look. Of course, high prices can prove to be a deterrent!

Even though these gift ideas may seem common, you can give a special touch to ubiquitous t objects with some imagination and an innovative approach. It’s not the price tag that makes a gift stand apart. The way you give a thought in terms of personalization and presentation is what bound to make it a unique. For example, a photo frame can be made to look special and memorable by inserting some of the most unforgettable moments of your relationship. This will sure please the person most dear to you!

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Adding a natural touch to one’s home or office settings will make a perfect gesture and a great gift! To make your task easier, many nurseries are now innovating. As a result, there is ample choice to add to the green quotient of your friend’s or colleague’s office or home environ. Here are some Gorgeous ‘green’ gift ideas:

1. If you’re looking for wonderful ways to add a tinge of green to your friends’ or coveted client’s living or working space, we recommend you some gorgeous ways of helping your corporate friends to go green.
2. You can get beautiful Bonsais, succulents and cacti based on your budget and also the person whom you are gifting it. Potted plants such as adenium or desert rose and lavender are worth a buy.
3. If you are looking at bright, colorful varieties, bird of paradise, orchids and are recommended. Benjamina or starlight are preferred options in smaller garden plants.
4. If you want to pick exotic varieties, landscaping will help in accentuating the plants. Seeking help of a landscape consultant is a good idea to understand how to do it. The choice of plant depends on the kind of space available.
5. If it is for the interior surroundings, the decor of the space matters. You need to take into account the size of the plant. For instance, if you are getting bonsai, suggest that they be placed in front of the bigger, taller greens.
6. For home garden gifting, there are a wide range of ornamental, aromatic and medicinal plants available. You may consider creepers for wide spaces, though they may not be exotic. Of course, everything exotic need not be expensive!
7. A wide variety of them are generally seeded in October. Sunflowers and Zinnia elegans are among the available options; they bloom well in this season.
8. You can go for the willowy, tall lupins in purple that are easily available in pots as well as seeds at most nurseries. Other more exotic varieties are anthuriums or orchids. Mody Exotica, a cultivation facility, redecorates open spaces if you can afford it.

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