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An ultimate target-marketing and relationship-building strategy

November 6th, 2009

Don’t assume things! Just because you like a gift idea doesn’t mean your recipient will! Think hard before you finalize a gift idea. Once you have done so, the task of choosing from a wide array of corporate gift possibilities is not so difficult. Let’s consider the pros and cons of some of them:

It’s great when a corporate gift has personality, but the core issue is whether it reflects the personality and interests of the receiver. Is he or she a sports car buff? Does the person love art and craft? What’s her favorite color? What is that he or she avoids or dislikes? It is necessary to discreetly find out all these things instead of randomly picking a gift. The gift can never be bigger than its recipient?

When you make a thoughtful choice, your gift invariably reflects your sensibilities, and gives the impression that you indeed care about the person beyond business relations and hence have taken the time and efforts to understand his or her style, taste and even moods. In other words, you need to be doubly sure of your client’s choices and preferences.

Tickets to live entertainment and sporting events can make great gifts. Scarce seats for a sold-out concert or show can enhance your standing in the eyes of a client. Office-related items like pen sets and desk blotters are the safest bets. Exercise caution when presenting art prints and other decorative pieces, since tastes in office decor can vary.

Gift cards are preferable, if you want to take out much of the guesswork of giving. They are available from a wide variety of FMCG companies, super stores, malls and book stores that offer the buyer freedom of choice. The only problem is the amount printed on the face, which, for some, can be discomforting.

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A gift to suit one’s tastes, style quotient and sentiments

November 5th, 2009

Silver’s pure white color is flattering to all skin tones. So it’s not surprising that women simply love silver. The mellifluous material has an uncanny knack of adapting to every fashion trend - traditional to bold and dramatic; classic to contemporary. You can make your choice from a wide array of silvery designs. You can even personalize your jewelry collection in silver.

Even men are getting increasingly interested in shimmering silver jewelry and accessories. While getting for a gorgeous gift for your love, you can buy a nice silver artifact for yourself. Silver cufflinks, buckles, hip flasks, collar stays and key rings make a perfect fashion statement.

Gifting of silverware is an idea that jells perfectly with Indian tradition. The metal is not looked upon as a mere luxury symbol world over. The Chinese, for instance, believe a silver locket around a child’s neck would drive away any evil spirits, whereas the Incas of Peru have called it ‘the tears of the moon’.

Shiny silver signifies status and wealth. The magnificent metal is perceived by Indians traditionally as one of the most auspicious symbols that fetch good luck. It can indeed get cool and fashionable. The majestic metal has acquired an unmistakable stature and aura of its own.

Silver, once treated as a country cousin of gold, now proudly rubs shoulders with any precious metal you make mention of. It is now counted among the most romantic and sought after precious metal globally.

Silver is currently among the most preferred metals for gifting. Especially, to revive the spark in a relationship, sensuous silver jewelry can be a perfect choice. An elegant pendant, opulent choker, or handsome hair ornament of traditional white or pastel colored pearls set in sterling white metal will make a fashionable gift to suit one’s tastes, style quotient and sentiments.

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Gifting is an expression of one’s appreciation

November 4th, 2009

Corporate gifting is very important to maintain good relations with a client. If you come up with an idea of a novel gift that might really look awkward in front of a client, you may even stand to lose the deal. All of a sudden you find yourself in an unsavory situation.

As a rule, the person gifting his/her client must know some very specific details about the client. These specific details could be major characteristics, like/dislikes, habits, age and other facts.

•    Getting acquainted about your client’s personality and thinking patterns would make up a great deal while choosing the right gift for a corporate client.

•    Every person may love a certain gift and might dislike a certain gift. It is better to know your client and then choose a gift for them rather than choose a gift without knowing the clients personality and characteristics, etc.

Corporate gifting is done to promote relationship with our employees, clients and others is what we all know. A recent trend in corporate promotional gifting is ‘customization’ i.e. just the way the company’s brand logo can be impressed upon the gift, the customer’s name can be embedded upon the gift too.

Imagine presenting a beautiful cross pen to a prime customer with his name on it. It is the ultimate excitement one can get from a gift and render it the most memorable.

Corporate promotional gifting is an expression of one’s appreciation and in a small way acts as a recall medium such that when the client has to make a decision; your logo appears automatically in front of his eyes.

It is these little things that are personal in nature and spell the difference between you and your competitor helps generate sales and build long-lasting relationships. Corporate promotional gifting will always remain as a premium business etiquette and relationship-building activity.

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Corporate gift plan for today’s challenging times

November 2nd, 2009

Even in the season of lean corporate spending, the importance of corporate gifting has by no means diminished. Corporate gifting is vital for the purpose of reviving and reinforcing crucial business contacts!

If ever there is a great need than ever for a business to reinforce ties with their most valued and prestigious customers, business associates and partners, it is now!  The consolidation phase of a business can perhaps be the best opportunity to appreciate the association with them.

Top businesses also understand the importance of sticking to employees who provide excellent service and bring value to them. Presenting a gift will only enhance ties with them. This is the perfect time for a meaningful corporate activity. The times are challenging, but such challenges call for dramatic measures.

 With the prospect of slackening demand owing to the recession, you may not like to give rich lifestyle and luxury gifts like jewelry. But silverware, and other exclusive gifts will do the trick when it comes to building the bonds with corporate clients.It is necessary to follow the latest trends in the world of corporate gift. Now, professionals do not relish regular, ubiquitous gifts.

Tuned to the changing times, look to experiment and come up with innovative ideas. Personalization is a vital factor in gifting to select top-level executives, and even your employees. Generic promotional items are passé because people are trying to get be more personal with things. It is often seen as ‘unfashionable’ to be extravagant with gifts today, especially in international context.

The other key point that the marketing experts emphasis on is doing something nobody else is doing or hasn’t thought of doing thus far. This will provide you an entry point to establish your brand in the market.


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Tips for smart shopping and gifting

October 30th, 2009

An exciting festive season that will extend to Christmas right into the new year has set upon us. The shopping frenzy reaches its crescendo during this period.

Shopping for corporate gifts invariably reaches its peak as marketers try everything possible to woo customers with some unbelievable offers and great discounts. Many of the special offers are available online for tech-savvy buyers.

While online shopping is easy, simple and fast; one must take care of certain things. We have listed some of them for you below:

First and foremost, make sure that you buy gifts only from websites you know are reputed. Ensure you use a credit card to purchase a gift. In case, you do not receive the ordered purchase from the website you ordered, you can apply for a charge back with your credit card company.

Next, do not forget to take a printout of the receipt for the purchase made. Retain it with you till the transaction is complete. Make sure you inspect the item when you receive it.

If the item is not up to the mark, get back to the online merchants website or contact them by telephone and let them know your concern or even ask for a refund or a replacement.

As the rupee is appreciating against dollar, many people are shopping high value products online from international sites. Electronic and consumer items such as iPod’s, mobile phones, digicams, laptops, desktops, pen drives come cheap in dollar that is still falling.

Amongst other sought after items bought for corporate gifting purposes are idols of gods and goddesses, sweets, clothes, jewelry, diamonds and flowers. There are a host of corporate items available online to choose from for gifting purposes.

Make it a point to select a utility item instead of just a luxury gift with high face value but little functionality quotient.

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Serene scented candles and captivating candle holders make a gorgeous gift

October 29th, 2009

Candles have been used for ages to light up the interiors and bring a romantic touch to your celebration in contemporary times. To add a mystical touch to the décor and ambiance, they now contain fragrances, and pigments for color. Candles are now employed more as a source of mood lighting.

Indeed, fragrance of perfumed candle is soft and inviting. They spread light amidst sensuous aromas. Light them up on any special occasion for that extra special aura and aroma. The charm of candlelight builds a warm atmosphere, and totally transforms a setting. Scented candles add a personal touch and can make a gorgeous accessory.

L’Occitane, Shangri la, Forest Essential and Good Earth apart from Dimple Kapadia’s ‘Faraway Tree’ are among the major brands of aromatic and scented candles available on the market. You can accentuate the effect with an attractive candle holder. Candle holders come in various sizes, shapes and materials (wood, metal, plastic, glass, crystal. etc.) these days. You can choose from many elaborate candle stands. Holders can be free-standing or can be attached to a wall.

There are several home décor shops you can visit to take a look at their collection of fine candle holders and candelabras to pick one that matches your tastes.  For example, you may opt for elegant brass candle stands. Taking a cue from India’s ancient crafts, these elegant stands add a classy touch to home décor.

The Dhokra craft, employed for the candle stands, is extremely skill-intensive. It is also termed the ‘Lost wax’ process in which pure brass along with scraps of different metals are added to get an alloy with an antique and exquisite finish.

You can also opt for wrought iron candle stands with colorful candles. They are often made in the shapes of various animals and birds like horse, parrot and peacock to add a curious, mystical touch to them.

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Gifts that serve as perfect companions to constant travelers

October 28th, 2009

A gift should be of some value and use to the person. Why not look for something that will serve as a perfect companion to constant travelers.

For someone who is looking to immerse in video his or her iPod during long journeys, Myvu Personal Media Viewer with a brilliant picture quality is ideal! It’s an offering that will change the person’s world when he or she straps on this new personal media accessory for enjoying a hands-free, big-screen personal viewing experience.

It can be connected to 30 GB, 60 GB or 80 GB iPod with video to for large screen action wherever the person happens to be. It comprises built-in video viewing and audio systems. A tiny pendant gives easy access to playback and also brightness controls.

Myvu ensures the user will never run out of steam thanks to included AC and car adapters for charging. The included power pack increases the iPod Video’s playback time up to eight hours on one single charge! This fully Loaded Personal Media Viewer is an ideal companion will provide convenient, immersive video playback! It’s a perfect road-trip companion!

Another great pick is a wireless Plug-in Hands-free. It’s a coveted gadget thanks to its great looks and sound. The wireless accessory is a perfect gift for those who tend to spend a lot of time on the wheels and are looking for a device that will help them keep in touch with their personal as well as business contacts.

What makes a Nokia wireless Plug-in Hands-free a great gift? First of all, it is easy-to-install and quite user-friendly. It has several useful features. For example, backlight illumination makes calls easily even in the dark. It makes use of a compatible phone safely while in the vehicle via Bluetooth wireless technology.

It allows you to accept / reject/ terminate calls with ease using the simple interface. You can use the flexible hinge for positioning the device in the vehicle lighter socket. It lets you enjoy perfect audio quality thanks to the built-in digital signal processing technology that cancels echo and reduces noise. On top of all this, it is very stylish.

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Gorgeous gifts in jute make great gifts anytime

October 27th, 2009

Jute products fill our life with joy and color. You can sure bring a smile on the face of someone close to you with classy jute gifts. Jute craft is one of India’s most unique crafts. Jute products leave one spellbound with their perfection in design and dexterity. 

In this post, we give you a glimpse of the amazing range of gorgeous jute gifts exclusively for the festive season:

• The jute handicrafts stand for skill and excellence of the craftsmen who transform the natural jute into compelling products with an aesthetic appeal.

• A wide range of lifestyle jute products are there you can use and gift, like attractive wall decorative pieces, dress materials and terracotta embedded items.

• Jute is used for home décor products to suit eclectic lifestyles.  Decorative pieces blended with embroidery made from jute look stunning.

• Jute garments come in sizzling spectrum in hand printed, embroidered, and dyed features. Jute woven fabrics are used in making attractive stuffed toys.

• Accessories like lovely ladies fancy bags and pouches are available in all sizes, shapes and styles. Even ubiquitous day-to-day products like mats and coasters get a creative touch with creative designs and colors that hold one’s attention.

• A variety of children bags are available in different interesting shapes. Children will sure relish them owing to their cute designs and soft colors.

• Handmade jute wall hanging and jewelry is a great way to pamper someone close to you this festive season.

There are some unconventional gifts in form of handsome and artistic wine bottle holders in jute - perfect for wine connoisseurs. These jute wine bags are available in a myriad range of shapes, colors and stunning designs. Made from an eco-friendly material, they look trendy. With their peerless look, they enhance the appeal of wine racks.

GIFTEX is an authentic source for an amazing range of  utility and fashion accessories in jute.

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Gifting is essential to motivate people and build long lasting relationships with esteemed clients

October 26th, 2009

Why most businesses are on a gifting spree during the festive season? What makes them shower their clients, employees and representatives with gifts? Well, the answer is ‘motivation’.

Corporate entities are driven by committed employees with good job skills. But what is it that motivates them – incentives and gifts? Right! “Gifts make a person happy…”
This is the universal truth.

Gifting is a practice generally followed to celebrate a festival or an occasion or to mark the company’s success. A celebration motivates people and prompts to work harder to achieve bigger goals. The trend today has changed a bit, though.

Corporate houses now employ gifting as a hard marketing tool rather than as a mere motivational tool. They are increasingly exchanging gifts to sell their products, and build corporate relationships over the longer term. In some cases, corporate gifting becomes a sheer marketing gimmick. Whichever way you look at it, gifting is essential to motivate people and build a long lasting relationships with esteemed clients.

Companies are finding festivals as the best opportunity to reach out to their clients and employees. October marks the start of a long festive season, including Ganesh Chathurthi, Navaratri, Ramzaan, Diwali, Christmas and New Year. it’s the best possible time for companies to strengthen relationships not only with their customers but also with their employees.

Festivals in India are just as vibrant as its cultural fabric. India Inc. treats festivals as a launch pad to network and socialize. The corporate houses see it as a people-bonding exercise. Employees themselves decorate offices on festivals in keeping with the theme or the occasion. HR teams go all out to ensure that employees participate in these events. 
Such ideas create a sense of bonding amongst employees.

Festivals indeed can act as the best way for employees to connect with each other and the management…

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Why not consider bewildering Bollywood based giveaways as Diwali gifts?

October 23rd, 2009

If you are keen on incorporating glitz n glamour to your gaudy gift, why not try out brash Bollywood themes. If you do not know how, this is something just for you. Here is a young designer who will do the job for you…

Dazzling designer Nida Mahmood, who admittedly has been a hardcore Hindi movie buff, would always dream of cute little things that we could see only on screen. That set her thinking how those gorgeous elements, which light up a film set, could be incorporated in one’s daily life. She mulled over the idea and integrated with the concept of gifting. 

The unique blend has given rise to a venture called as New India Bioscope. She has set it up with her friend Raul Chandra. It has just been over a month ago and the idea has clicked. She has already been chosen to refurbish the Art Deco Theatre in New Delhi, Nida is also going work for a Hollywood production, designing the outfits.

Spice and variety is the essence of her eccentric gift offerings.  These are no ordinary items. As you would realize, the techni-color fun has subtly spilled over onto ubiquitous objects from totes to keychains. She has added dramatic touch to them, terming it as an unadulterated Bollywood touch. There are captivating tea cups and other kitschy items like diaries, bags and home décor elements.

Prices might deter you, if not the concept itself! Price tag of a Gabbar chair will ring in your ears for days together. It is tagged at Rs 45,000. If you are looking for more affordable stuff, go for umbrellas with rain songs like ‘Pyar Hua’ and ‘Ek Ladki Bheegi Bhaagi Si’ from the 90’s to those from the 50’s etched on them. These cost just about Rs 1,000 to Rs 2,000. A ‘Don’ notebook is just worth a few hundred rupees, while Bollywood keychains come cheaper at Rs 100.

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