Giftex - Corporate Gifting

Factors Affecting Corporate Gifting Decision

There are various things and situations affecting a manager or company owner’s mind while selecting a particular corporate gift for the company. Usually corporate gifts are given out on common occasions like Diwali, New Year and company anniversaries. Corporate gifting is both a thanking gesture and brand recall strategy.   And so there are a lot of factors affecting the choice of corporate gifting. Along with fitting right into the client’s budget there are some other things that lead the decision making in the selection of a corporate gift.

  1. Brand Identity – A corporate gift is a part of indirect promotion, which aims at increasing brand recall. For the same purpose it is very important that the gift should carry the theme and message of the brand. One can also keep the option of customization open to add to the gifts brand identity. For example, a lot of pharmaceutical companies gift pen-stands in the shape of organs their client/doctor specializes in.

 

  1. Customer Relation – Every company shares a different medium and approach to make and maintain customer relationship. If the corporate gift is to be sent to the customer of your client, then the means and medias of customer relation and communication should also be taken care of.

 

  1. Receiver’s Choice – The knowledge about receiver’s choice and expectations is a major driving force in selecting corporate gifts. Also, as it is crucial that the receiver should rejoice and be happy to receive the gift.

 

  1. Convenience – It is very crucial to consider the convenience of gifting procedure and work on making is smother. In case of fragile products packaging should be designed on the basis of the convenience of transportation.

 

  1. Competition – Competitor’s actions has major influence on one’s decision making while choosing corporate gift. The main motto of corporate gifts is to make a strong brand recall and that should be unique. For this it is important to have a check on competitor’s actions.

 

  1. New Technology – Every brand or company believes in being user friendly and for the same it is important to stay up with the latest technology. This also shows that the company is open to the latest innovations and technology.

 

  1. Networking – Gifts are given out to strengthen the relation and the decision of choosing a corporate gift depends largely on with whom does the client aim to network. For example, the gift you choose for your customer won’t be the same as for your employee.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

Corporate Gifting #Giftex2017

How Big Is Corporate Gifting Industry?

Corporate gifting industry is continuously growing considering the added occasions like promotions, job anniversaries, company anniversaries, and more. If we talk about stats, the average market of corporate gifting is worth ₹ 12,000.  With a significant growth chart, it marks over 150% growth per annum. The corporate gifting industry is spreading its wings in both horizontal and vertical directions in terms of categories and general outcome. This has lead to many major players jump in this market with the best of their sources.  Right now the corporate gifting industry is divided in to two main categories that are Product Gifting and Experience Gifting.

Some of the major players in corporate gifting industry are from food, promotional products, apparel, gadget, home & lifestyle décor and stationery. Some new players like eco friendly products are also entering the league pertaining to the needs of market. Also, some of the prominent sectors to be named in corporate gifting industry are Finance, IT, Insurance, Telecom, Pharmaceuticals, Hospitality and Media. Whereas, the prominent seasons giving boom to the corporate gifting sector are Diwali, New Year and Christmas.

Being the first one to come up with the concept of India’s first ever B2B corporate gifting exhibition, Giftex has been the torchbearer in setting path for the growth of this industry. Giftex has been in the marked for past three decades and is a benchmark in measuring the rise of gifting industry. The shift of the corporate industries from stationeries to gadgets and from handicrafts to the fine jewellery, Giftex has always believed in bringing in new concepts to the gifting industry in corporate sector.

Create your recognizable space in corporate gifting industry as you exhibit at Giftex Book your stall Now – http://bit.ly/2oBprmM For more details call 022-22075256 / 57/ 58

 

Harsh Mariwala - PPAI Expo

Harsh Mariwala to inaugurate PPAI Expo 2017 !!

 

Harsh Mariwala – Chairman of the Marico group will inaugurate the PPAI Expo 2017, scheduled to be held on the 15th, 16th and 17th of March at Nehru Centre. Promoted by the 30 year old Giftex Exhibition, the PPAI Expo is specifically for Promotional Products and Ideas that Sales and Marketing Managers could use in their branding & marketing.

As marketing strategies become sharper and more focused, brands need to build and maintain visibility in the clutter of the market place. The PPAI Expo provides those marketing tools and ideas. It is India’s only exhibition for Promotional Products & Merchandise, Point of Purchase, Printing Machines, Packaging, Signages, Office stationery, Electronics and gadgets, Promotional gifting and Confectioneries. This is the only place where brand managers, marketing managers and sales managers will connect with sellers, explore new businesses, network and connect with suppliers within the industry.

To know more about the exhibition visit www.ppai.in 

For Visitors Registration please visit – bit.ly/PPAI2017

PPAI Expo – A Benchmark in Promotional Products Marketing Industry

We are Giftex- India’s premier exhibition on corporate gifting. 29 years ago when Trade and Technology Exposition Company India Pvt. Ltd. setup Giftex little did India know that the corporate gifting business would change forever. Right from pen, pencil, diary, and calendar business corporate gifting became a 2000 Crore annual business with a variety of products that range from Houseware, Food hampers, Eco Friendly Products, New Age Gadgets, Promotional Products and others.

Giftex has been the primary force multiplier in the growth of corporate gifting business. It is a natural progression for us at Giftex to promote the Promotional Products Association of India.

PPAI Expo Mumbai

 

Promotional Products Association of India – The groundbreaker expo in promotional marketing industry is all set to kick off. It provides limitless choice to connect manufacturers, distributors and buyers with each other to facilitate and enhance trade in promotional product marketing industry. To facilitate the promotional products business, the PPAI exhibition as well as a net based forum would connect buyers and sellers with each other.

About the Event – The PPAI expo is a B to B expo set to be held on 20th and 21st February 2017 at Nehru Center, Worli. It brings opportunities to expand your business and is the single point of contact for ideas on promotional products, strategies, execution and resources. It will become single largest sourcing portal and every registered user could create their own showroom on the web. Buyers would not have to look out multiple sites to find products. For registered users networking with each other will bring significant benefits from sharing of ideas, knowledge and business generation.

Why Exhibit – The PPAI Expo will be a meeting point for India’s promotional products industry. The only place; where buyers and sellers will connect with each other over a period of two days. To be held at the beginning of 2017 it will provide an ideal platform to explore new business relationships, network and connect with current clients. Generate new leads and tap into a higher business plain. Exhibitors and visitors will keep each other updated on the latest trends and innovations in the industry.

Why Visit – A need has been identified for an exhibition that focuses expressly on the Promotional products industry. This event will help to highlight new ideas, new innovations and provide a vital platform to network and learn new trends in the sales and marketing arena. The Promotional Products Association of India advocates the power and the value of the promotional products in marketing and advertising disciplines. The exhibition will educate businesses to use promotional products as marketing tool.

Following list contains list of top purchasers of promotional products.

– Resellers of promotional products

– Manufacturers and suppliers

– Marketing directors/managers

– CEO’s/MD’s of companies

– Agents/distributors

– Pharma & Health Care

– Financials

– Not-for-Profit Organizations

– Education

– Procurement managers

– Real Estate

Extra Perks – Get a larger exposure and reach by opting smart investments like sponsoring seminars. Also, squeeze the extra juice by being a part of our promotional marketing on social media sites.

For Visitors registration please visit – Pre-Registration: PPAI Expo 2017

For more information-  Visit www.ppai.in or Call (022) +91 22 2207 5256/57/58 or Write us at sales@ppai.in

 

Article Source –  PPAI Expo – A Benchmark in Promotional Products Marketing Industry

Importance of Signages

For any Brand Manager Signage is an extremely important part of the marketing mix because it is the face of the brand. Smart Signage makes the brand recognizable, increases visibility and gives the brand an edge over the competition. Today a brand manager along with the advertising agency is the key decision maker when it comes to the look and visibility of the brand.

 

Importance of Signages
Image Courtesy – The Pinnacle List

 

At the Promotional Products Association of India Expo (PPAI Expo) our target is the brand managers along with the sales and marketing managers. Currently India’s Adv spend on advertising & marketing is Rs. 55,000 Cr of which 8% i.e. Rs.  4,500 Cr is spent on promotional products. With our experience of Giftex we are pleased to invite you to participate in an exhibition dedicated to Promotional Products. Since Signages is an important part of marketing mix, it would give brand managers direct access to your products and to your organization. We request you to register and become a member of Promotional Products Association of India. This net based forum will become the mother site for all promotional products such as advertising, gifts & novelties, promotional clothing, signages, printing machines, point of purchase products etc.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Importance of Point of Purchase Products

Managing point of purchase is now becoming more and more important in the sales, marketing & communication mix. Brand managers are looking to address the different and sometimes conflicting interest of manufacturer, retailer at the point of purchase. It is viewed that these products are the final influencer at the time of buying, with competition between offline and online where online eating into the offline space; POP is assuming an important role in consumer decision making in ever before.

Not just completion between online and offline, but also the cost of space is critical for the retailers and hence brand managers give utmost importance to POP. Since a smart display could have a direct impact on the buying decision. Currently these are viewed as more effective than discounts.

pop-red-bull
Point Of Purchase Display (source – coroflot.com)

 

Today with automation point of purchase products have combined their effectiveness with automatic dispensing machines and added another dimension to the retail space. Products are specifically designed for different kinds of stores. A smart POP mix attracts attention, facilitates, product inspection selection to several shoppers at the same time. It could also have an entertainment angle which is what makes POP products important in any branding, sales & marketing mix.

 

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

The Importance of Promotional Clothing

Promotional Products give a company a unique and interesting way to market themselves and clothing is popular. The most popular used products like Jackets, T shirts, Caps, Scarf’s, Bandana’s, Linen etc. The possibilities are tremendous. Walk into a mall and it’s easy to look around what everybody is wearing and count how many T shirts you can see, with Fly Emirates, Nike, and Manchester United etc.

In the developed countries promotional clothing is considered a number 1 option in every advertising, sales, and marketing & communications strategy. The promotional products association international a US based organization list promotional clothing as the most popular marketing tool. Reproduced below is the chart from PPAI website that shows that promotional clothing is the single largest product in the mix of various promotional tools. At 30.62% clearly it is the first choice of marketing professionals.

 

pie-chart
Sales by Product Category (Courtesy – Promotional Products Association International )

In India clothing is never thrown away. Always handed down, that’s what gives it a lasting value. Every T shirt and clothing is a marketing opportunity. It’s inexpensive, easy and fun. A classic example is during recent monsoon in Mumbai, Idea Mobile distributed free rain coats to all the traffic police with their logo at the back. The visibility that it created, marketed Idea many times over.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

 

Bags as Promotional Products

A bag is considered amongst the top marketing promotional products. Flexible popular logo bags can be used to promote almost any brand and is a sure way to increase awareness, sales, revenue and enhance customer loyalty while reaching out to wider audience. Available in wide range of products such as eco friendly jute, cotton, paper and synthetic materials bags are a walking advertisement that keeps a brand well exposed and always under the spotlight.

 

PPAI Blog

 

Indians have an unquenchable thirst for bags and all strata of society uses one bag or the other that has a logo on it. Over 60% Indians uses a bag with a logo at some point of time or the other. These bags are re-used and handed down many times over. This suggests there is more room for more bag manufacturers to capitalize on the power of logo bags. As a manufacturer of Jute lifestyle products, the Promotional Products Association of India Expo – PPAI Expo is the ideal place for you to showcase your products and reach out to a large number of brand managers, marketing & sales managers.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

 

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Personalization more important than the price tag

 

Branding demands more creativity, innovativeness and more thoughtful ways for creating visibility of the brand. Expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

Advertising gifts and premiums i.e products with logo’s can be given for all kinds of different reasons. Whether its winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship and importantly promote your BRAND. Here are some common occasions for business branding, along with a few branding ideas.

If you are looking to build a long-term professional relationship with a top executive from another company, with the VP of your parent company or perhaps trying to woo potential acquirers, a proper business gift can certainly go a long way towards helping you generate goodwill.

PPAI Blog

 

For these kinds of gainful relationships to be formed sans appearing too pushy, try to give gifts that are not flashy. Timing of your business gift is very important. Do not give it right before you need to ask for something in return. Instead, give it as a warm gesture on your part with no strings attached. Months or even years later down the line, these gifts are used again and again and the brand continues to get visibility.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association India

Dgains Soft Solutions at Giftex 2016

Dgains Soft Solutions Pvt. Ltd. was established in the year 2006 and professionally managed Enterprise Solutions and business Process Re-engineering Company supported by a team of IT trained Industrial experts & qualified software professionals to cater to customer needs. DGAINS Soft Solutions Pvt. Ltd. is a specific venture with team of professionals focused on providing I.T. and enterprise solutions to organizations with full range of services across all verticals on Enterprise Solutions. The company has been driven by a group of young and ambitious entrepreneurs & team of strong functional as well as technical professionals and caters to customer needs with prompt service and swift action. A service you can rely upon and make yourself at ease.

 

 

We are 3 Star Certified Partners for Tally.ERP9 a product of Tally Solutions Pvt. Ltd. Tally Solutions Pvt. Ltd. is a pioneer in the business software products arena. Since its inception in 1986, Tally’s simple yet powerful products have been revolutionizing the way businesses run. Having delivered path breaking technology consistently for more than 30 years, Tally symbolizes unmatched innovation and leadership. Today, it caters to millions of users across industries in 140 countries and continues to be the unchallenged industry leader in the enterprise resource planning software domain

 

Blog Post by – DGains Soft Solutions Pvt. Ltd.

Please visit DGains Soft Solutions Pvt. Ltd. at stall # 143 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

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