Importance of Signages

For any Brand Manager Signage is an extremely important part of the marketing mix because it is the face of the brand. Smart Signage makes the brand recognizable, increases visibility and gives the brand an edge over the competition. Today a brand manager along with the advertising agency is the key decision maker when it comes to the look and visibility of the brand.

 

Importance of Signages
Image Courtesy – The Pinnacle List

 

At the Promotional Products Association of India Expo (PPAI Expo) our target is the brand managers along with the sales and marketing managers. Currently India’s Adv spend on advertising & marketing is Rs. 55,000 Cr of which 8% i.e. Rs.  4,500 Cr is spent on promotional products. With our experience of Giftex we are pleased to invite you to participate in an exhibition dedicated to Promotional Products. Since Signages is an important part of marketing mix, it would give brand managers direct access to your products and to your organization. We request you to register and become a member of Promotional Products Association of India. This net based forum will become the mother site for all promotional products such as advertising, gifts & novelties, promotional clothing, signages, printing machines, point of purchase products etc.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Importance of Point of Purchase Products

Managing point of purchase is now becoming more and more important in the sales, marketing & communication mix. Brand managers are looking to address the different and sometimes conflicting interest of manufacturer, retailer at the point of purchase. It is viewed that these products are the final influencer at the time of buying, with competition between offline and online where online eating into the offline space; POP is assuming an important role in consumer decision making in ever before.

Not just completion between online and offline, but also the cost of space is critical for the retailers and hence brand managers give utmost importance to POP. Since a smart display could have a direct impact on the buying decision. Currently these are viewed as more effective than discounts.

pop-red-bull
Point Of Purchase Display (source – coroflot.com)

 

Today with automation point of purchase products have combined their effectiveness with automatic dispensing machines and added another dimension to the retail space. Products are specifically designed for different kinds of stores. A smart POP mix attracts attention, facilitates, product inspection selection to several shoppers at the same time. It could also have an entertainment angle which is what makes POP products important in any branding, sales & marketing mix.

 

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

The Importance of Promotional Clothing

Promotional Products give a company a unique and interesting way to market themselves and clothing is popular. The most popular used products like Jackets, T shirts, Caps, Scarf’s, Bandana’s, Linen etc. The possibilities are tremendous. Walk into a mall and it’s easy to look around what everybody is wearing and count how many T shirts you can see, with Fly Emirates, Nike, and Manchester United etc.

In the developed countries promotional clothing is considered a number 1 option in every advertising, sales, and marketing & communications strategy. The promotional products association international a US based organization list promotional clothing as the most popular marketing tool. Reproduced below is the chart from PPAI website that shows that promotional clothing is the single largest product in the mix of various promotional tools. At 30.62% clearly it is the first choice of marketing professionals.

 

pie-chart
Sales by Product Category (Courtesy – Promotional Products Association International )

In India clothing is never thrown away. Always handed down, that’s what gives it a lasting value. Every T shirt and clothing is a marketing opportunity. It’s inexpensive, easy and fun. A classic example is during recent monsoon in Mumbai, Idea Mobile distributed free rain coats to all the traffic police with their logo at the back. The visibility that it created, marketed Idea many times over.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show. For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

 

Bags as Promotional Products

A bag is considered amongst the top marketing promotional products. Flexible popular logo bags can be used to promote almost any brand and is a sure way to increase awareness, sales, revenue and enhance customer loyalty while reaching out to wider audience. Available in wide range of products such as eco friendly jute, cotton, paper and synthetic materials bags are a walking advertisement that keeps a brand well exposed and always under the spotlight.

 

PPAI Blog

 

Indians have an unquenchable thirst for bags and all strata of society uses one bag or the other that has a logo on it. Over 60% Indians uses a bag with a logo at some point of time or the other. These bags are re-used and handed down many times over. This suggests there is more room for more bag manufacturers to capitalize on the power of logo bags. As a manufacturer of Jute lifestyle products, the Promotional Products Association of India Expo – PPAI Expo is the ideal place for you to showcase your products and reach out to a large number of brand managers, marketing & sales managers.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

 

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association of India

Personalization more important than the price tag

 

Branding demands more creativity, innovativeness and more thoughtful ways for creating visibility of the brand. Expressing genuine appreciation to the people you care the most – clients, business contacts and your own employees.

Advertising gifts and premiums i.e products with logo’s can be given for all kinds of different reasons. Whether its winter or monsoon, whether it’s within your office or outside your office, whether it’s for something big or something small, business gifts are a great way to show that you care. It could be used to build a new relationship, to strengthen an existing relationship and importantly promote your BRAND. Here are some common occasions for business branding, along with a few branding ideas.

If you are looking to build a long-term professional relationship with a top executive from another company, with the VP of your parent company or perhaps trying to woo potential acquirers, a proper business gift can certainly go a long way towards helping you generate goodwill.

PPAI Blog

 

For these kinds of gainful relationships to be formed sans appearing too pushy, try to give gifts that are not flashy. Timing of your business gift is very important. Do not give it right before you need to ask for something in return. Instead, give it as a warm gesture on your part with no strings attached. Months or even years later down the line, these gifts are used again and again and the brand continues to get visibility.

Promoted by Giftex, where you have exhibited earlier, this exhibition is the successor to the Giftex Summer Show.

For more information please call us on 022-22075256/57/58 or drop us email at: sales@ppai.in. For regular updates visit www.ppai.in

 

Article Source – Promotional Products Association India

Dgains Soft Solutions at Giftex 2016

Dgains Soft Solutions Pvt. Ltd. was established in the year 2006 and professionally managed Enterprise Solutions and business Process Re-engineering Company supported by a team of IT trained Industrial experts & qualified software professionals to cater to customer needs. DGAINS Soft Solutions Pvt. Ltd. is a specific venture with team of professionals focused on providing I.T. and enterprise solutions to organizations with full range of services across all verticals on Enterprise Solutions. The company has been driven by a group of young and ambitious entrepreneurs & team of strong functional as well as technical professionals and caters to customer needs with prompt service and swift action. A service you can rely upon and make yourself at ease.

 

 

We are 3 Star Certified Partners for Tally.ERP9 a product of Tally Solutions Pvt. Ltd. Tally Solutions Pvt. Ltd. is a pioneer in the business software products arena. Since its inception in 1986, Tally’s simple yet powerful products have been revolutionizing the way businesses run. Having delivered path breaking technology consistently for more than 30 years, Tally symbolizes unmatched innovation and leadership. Today, it caters to millions of users across industries in 140 countries and continues to be the unchallenged industry leader in the enterprise resource planning software domain

 

Blog Post by – DGains Soft Solutions Pvt. Ltd.

Please visit DGains Soft Solutions Pvt. Ltd. at stall # 143 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Official Giftex Mobile Application is now LIVE !!

Giftex Mobile App

Step 1: Official Giftex Mobile Application

You can download the official giftex mobile application for Android & IOS Phones from:

Android  app_store_logos

 

 


Step 2: Launch Screens

These are just the screens as introduction to the mobile application.


Step 3: Registration Process:
Registrations on Giftex Application can be done with any of the following details:
a. New User:
a. You can create your account by just registering with very few details.

b. Facebook:
a. If your phone has facebook and logged in the application will ask permission and grab the details like email from your facebook account.

c. Gmail:
a. You can login with your gmail and the application will get the details from the gmail account.


Step 4: Login Screen:

a. It is a one time login application once logged in it will not ask login until you logout.


Step 5: Main Screen – Tabs
a. Exhibition:
a. It displays the complete details of exhibition with respect to date / time / venue, as well as the contact details of Giftex

b. Exhibitors:
a. List
i. the details like email from your facebook account.

b. Details:
i. On click of any exhibitor get to see details of that exhibitor. Ex. Stall No., Address, Contact No., Contact Person, Email, Website, etc.

c. Invite Friends:
i. This feature is only used if people in your mobile contact list have already downloaded this application.
ii. One gets a list of people who have this application and select their name to send invitation.
iii. This is sent as notification to that person and also shown in the INVITATION TAB of opposite person.

c. Invitations Tab:
a. This tab comes into the picture when people in your contact list have already downloaded the Giftex Application.
b. Invitations Tab only has received invitations and that are not responded to by the user.
c. User can open the invitation and can see the details below the details are 2 buttons:
i. Yes I am going,
ii. No I am not going
d. When clicked YES – then the invitation is removed from the list and the invitee get notification saying that XYZ has accepted your invitation.
e. Also invitee can see the people invited and people coming whom they have invited on a individual Exhibitors Details page.

d. Event Registration – For Visitors
a. For any users who wants to come to Giftex Exhibition can click on this link.
b. Fill up the form of Pre-Registration
c. This details are stored and unique code is given which has to be shown on the counter at time of registration for quick check in.
Short Demo Example for Invitations:

Example 1: Within / Between The Application Users
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar & wants to invite people for this stall.
b. Mr. Patel -> Clicks Invite People -> Gets to See list of people from his contact list having this application.
c. Mr. Patel -> Selects Multiple People and Click Ok.
d. Suppose Mr. Patel Invites Mr. Shah who also has application.
e. Mr. Shah – Receives invitation in the notification bar of the phone & Also in the INVITATION TAB of the App.
f. Mr. Shah – Can view the invitation in the app and decides to GO -> So he clicks YES – I AM GOING button.
g. Now since the invitation is viewed and replied the invitation removed from the INVITATIONS TAB of Mr. Shah.
h. On accepting by Mr. Shah -> Mr. Patel gets a notification saying Mr. Shah has accepted your invitation.
******Mr. Patel will not see anything in Invitation Tab.
j. But Mr. Patel can go to (Wilmar) Exhibitor Details Page and at the bottom can
find that Mr. Shah is going

Example 2: Share With Friends
a. Mr. Patel -> Goes to Exhibitor Details of Wilmar.
b. Mr. Patel -> Needs to invite people to the Wilmar Stall at Exhibition.
c. But Mr. Patel -> Needs to invite the people who do not have the app.
d. Mr. Patel can share the details on various third party application that are – Whatsapp / Facebook / etc.
e. Mr. Patel clicks on the SHARE BUTTON on the Exhibitors Details page.
f. The share button will show list of applications that are there on the phone.
g. Mr. Patel can select any application Ex. Whatsapp -> Select the name of the person Ex. Mr. Mehta
h. An auto message will be generated on the screen saying Mr. Patel wants to invite you to . . . . with link to download.
i. This will help in promotion to huge crowd by creating groups in respective apps and sending message at once.
j. **** This is just an invitation message – It will never be shown in Invitations Tab & Exhibitors Tab.


Step 6: Other Page:

a. Settings:
i – Change Password:
– To change the password for login.
– One needs to re login after password changed.

ii – Notifications:
– To keep receiving notifications or close it.

iii – Logout:
– Click to logout of the application

b. More
i. About Us
– Details of Giftex With Background & Progress

ii. Contact
– How to contact the administrative department of Giftex.


For any queries and feedback contact us at

admin@giftex.in | 022-22075256/57/58 | www.giftex.in

The India Art Investment Company at Giftex 2016

Gifting is so much more than just the physical exchange of objects — it is a way to communicate. A gift is not necessarily about the object itself, but more about the emotion and sentiment behind it.

Giving art is one of the most original, thoughtful and fun things you can gift (other than a pet). The sheer understanding that a piece of art is an expression that has so many emotions of not just the artist but also his entire family is so profound. Art is about culture and traditions.  An artist opens a window into a country’s heritage through his artwork. Art speaks to us on an inexplicable and intangible level.

Corporates today are looking for something exclusive when they have to make a statement, and art makes a perfect fit in more than so many ways. Art as a gift offers you the freedom of choosing from so many subjects who are secular and universal and further it can be adapted and commissioned specially for you. Amidst the confluence of mass produced, easily accessible design objects and product lines, art fulfills the craving for being unique and exclusive. Further, the trend towards charity, economic sustainability, inclusion, self- reliance has been gathering pace and touching lives of young, old and corporates. The time has come for rediscovering the art of gifting. It is a great feeling to have contributed to a community of artist who are fighting for their sustenance and keeping their age-old and almost forgotten art forms alive.

Tiaico

 

India Art Investment Company is a specialist art firm offering premium services to art collectors, corporates and hotels. We help our clients with acquisition and deliver what suits the best; be it an original canvas, a sculpture, a limited-edition serigraph or more. We have a finely curated inventory comprising Pre-Modern, Modern & Contemporary and narrative-rich Indian folk & tribal artworks of masters and upcoming artists.  We look at Giftex as an opportunity to reach out to number of corporates for introducing art as innovative and thoughtful gifting option. Haath ka bana – Made in India would present the finest artworks and object de’ arts by the master crafts (wo)man from all the states of India.

 

Blog Post by – India Art Investment Company

Please visit India Art Investment Company at stall # 154 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Aura Essence at Giftex 2016

Aura Essence is an authentic and therapeutic aromatherapy brand, with its foundations in the ancient science of Ayurveda. Each Essential Oil is a fusion between ancient recipes and modern technology they have been crafted by using best organic resources from nature while adhering to painstaking research done through centuries. These Essential oils are the pure essence of a plant and have been found to provide both psychological and physical benefits when used correctly and safely.

They can be used in four ways –

1) Cleansing and home

2) Spa and Relaxation

3) Beauty and Skin

4) Remedies and Natural Medicine

The products have – No artificial color. No artificial fragrance. No petrochemical parabens. No animal ingredients and our completely free of additives and preservatives. Aura Essence has been built on Purity, Quality and Authenticity. Packed in gift boxes with diffusers and a wide range of Pure Essential Oils, these are a perfect gift for better living and showing the receiver your thoughtfulness and care.

 

Aura Essence at Giftex

 

 

Blog Post by – Aura Essence

Please visit Aura Essence at stall # 88 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :
    

 

Ratna Novelties at Giftex 2016

Striking the right chords of artistry and blending it with your desires, we at V2R1 intend to serve as your pillars of creativity. A range of gift items for any occasion from festivals to family affairs, jamboree to conferences,we cater to all your needs.

Based in Mumbai, we have more than 20 years of experience and nation-wide presence with more than 500 happy clients.Ever since our inception in 1996, we have been delivering intelligent creations and customer satisfaction all over the country with our 100% quality Assurance policy and easy-to-approach customer service. An amalgam of your vision and our creativity, the solution we provide is intended to be just the right solution for you based on your needs.

Our range of products include handicrafts designed using natural resources, fiber artifacts, locally manufactured hand-made chocolates, gift hampers, seasonal items, and much more, all of which we offer to customize as per your requirements.

We organize events, accept bulk orders and even provide personalized gifting options. With competitive rates to suit your budget, we ensure the best packaging and printing services. Feel free to contact: 09819590251/9930233188  Email : info@v2r1.in

 

 

Blog Post by – Ratna Novelties

Please visit Ratna Novelties at stall # 94 @ Giftex 2016


This year the exhibition will be held from 29th July-1st August 2016, Nehru Centre, Mumbai. To ensure that you catch this year’s corporate gifting season, visit www.giftex.in or call us on 022-22075256/57/58

: Download Official Giftex App :